Your brand Turning social sentiment into opportunity Social Intelligence Guide for Marketing

2 Deliver amazing customer experiences. Let me just say, we don t think your brand sux, but in today s social and mobile world you may encounter this type of sentiment at some point during the life of your business. Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard…

We have witnessed again and again how, through storytelling, students directly experience the power of narrative, creating meaningful connections with each other and with members of the community. T r a c y C o s k i e, H e i d i T r u d e l, a n d R o s e m a r y V o h s Outside it s a crisp November evening, dark although it s still early. Inside the school s…

Track: Management by Play, Creativity and Aesthetics STORYTELLING: TRANSFERRING TACIT CORPORATE KNOWLEDGE IN DIFFERENT CULTURES A RESEARCH-IN-PROGRESS PAPERand International Marketing and Management (IMM) Vienna University of Economics and Business Administration (WU-Wien) Augasse 2-6 A-1090 Vienna,…

WHITE PAPER NOVEMBER 2014 FACEBOOK VS YOUTUBE WHO WILL BE THE KING OF VIDEO SHARING?

2 CONTENTS 2. Introduction 3-7. Does Facebook have what it takes? 8-10. Ice Bucket Challenge 11. Facebook and Auto Play 12-13. The Future of Facebook 14. About BlueDoor Inc.,…

Important Notice This report (the Report ) has been prepared by Deloitte LLP( Deloitte ) for Facebook Inc. on the basis of the scope and limitations set out below. The Report has been prepared solely for the purposes of estimating Facebook s impacts on the economy. It should not be used for any other purpose or in any other context, and…

Creative and Cultural Economy series 2 Mapping the Creative Industries: A Toolkit by BOP Consulting

4 British Council s Creative And Cultural Economy Series Published by The British Council 10 Spring Gardens, London SW1A 2BN, England…

2 National Policy Statement on Entrepreneurship in Ireland 2014 National Policy Statement on Entrepreneurship in Ireland 1

3 Contents Foreword by An Taoiseach, Enda Kenny TD 4 Foreword by the Minister for Jobs, Enterprise and Innovation, Richard Bruton TD 5 Introduction Vision for Ireland 6 Entrepreneurship Environment Key Elements 8 Strategic Objectives 12 Entrepreneurship in Ireland 14 Measuring Irish Entrepreneurship…