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文化有根 創意是伴 Bridging Creativity
聯美餅家參訪─李錫循
自一九六三年至今，聯美餅家走過四十七個年頭。堅持東方的傳統、不願意遺忘月餅專屬於東方人的文化意義。
但是零八年的全球金融風暴，卻重創聯美餅家，下有原物料大幅上漲、上有人民消費力下降兩大難關，聯美餅家怎麼走過？
回顧聯美四十七年，從小餅鋪一路做到家喻戶曉的全國餅行，聯美經歷過祝融的侵蝕和金融風暴的打擊，全從來沒有放棄過初衷。
延續著傳統的味道，做為現代人回憶過往的媒介，聯美餅家的月餅，就好像是一輪掛在天上的明月，亙古久遠、未曾改變。
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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