文化有根 創意是伴 Bridging Creativity
自一九六三年至今,聯美餅家走過四十七個年頭。堅持東方的傳統、不願意遺忘月餅專屬於東方人的文化意義。
但是零八年的全球金融風暴,卻重創聯美餅家,下有原物料大幅上漲、上有人民消費力下降兩大難關,聯美餅家怎麼走過?
回顧聯美四十七年,從小餅鋪一路做到家喻戶曉的全國餅行,聯美經歷過祝融的侵蝕和金融風暴的打擊,全從來沒有放棄過初衷。
延續著傳統的味道,做為現代人回憶過往的媒介,聯美餅家的月餅,就好像是一輪掛在天上的明月,亙古久遠、未曾改變。
「大環境的通膨,遇到的金融海嘯,在百貨齊脹,工資需攀升的情況,對於企業都是種莫大的壓力。而聯美餅家在這樣的環境下,面對著這樣的困境,始終不放棄,坦然的接受,並找出方式,調整腳步,加以改變。」
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