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December 2015
當企業不再只靠產品的功能面來吸引消費者時。
唯一能吸引消費者的方法，就是與他們的心靈產生共鳴，用企業的理念與使命，讓消費者覺得欽佩和感動；再透過言行一致的實踐，讓消費者感受到真實與信任，進而成為企業的粉絲。…
Blog 行銷學之父科特勒徹底解讀：社群媒體時代，品牌行銷7大關鍵策略 6 Promotions 行銷之父科特勒: 如何讓顧客心甘情願跟隨你？行銷大師科特勒在新書《行銷3.0》中指出，企業要提出與消費者心靈產生共鳴的價值，才能夠真正收買消費者的心。到底企業要如何跟消費者搏感情？
你是不是也發現了，消費者變了。…
賴東銘攝影·札記
逐漸消逝中的傳統行業：鼓…
愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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