ADVERTISEMENTS: Telemarketing: Definition, Meaning and Other Details! Definition: Telemarketing is the act of selling, soliciting, or promoting a product or service over the telephone; the telephone is the most cost-efficient, flexible, and statistically accountable medium available. At the same time, the telephone is still very intimate and personal. It is individual to individual. Meaning Telemarketing. Telemarketing is a method of direct marketing where a salesperson solicits prospective customers to buy . products or services, either over the phone or through a subsequent face-to-face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches played over the phone via automatic Telemarketer job description. Telemarketers are professionals who are responsible for talking to potential customers on the phone and selling products or soliciting donations. Their duties include tracking customer contact lists, explaining the benefits or advantages of their services, and obtaining payment information if necessary. Telemarketing Sales Rule The federal Telemarketing Sales Ruleprovides some strong legal protections: • It prohibits late night/early morning phone solicitations between 9 p.m.and 8 a.m. • Telemarketers must tell you up front that they are selling something—and which company is doing the selling— before they make a pitch. Missouri Residents' Views on Telemarketing Calls and Legislation Missouri residents view telemarketing calls as intrusive. More than eight in ten Missouri residents express negative impressions toward telemarketing calls: 74 percent view them as an invasion of their privacy and an unwelcome intrusion and 11 percent say they are a consumer rip The rise of telemarketing began in the early 1990s with the adoption of predictive dialer technology. Its demise can be marked by the passage of the Federal Do Not Call Registry in 2003. Telemarketing is the means of using the telephone to generate sales or gather marketing information and, generating greater success, and abundantly expanding the reach of your business without ever leaving the comfort of your office. A. Telemarketing Consumer Fraud and Abuse Prevention Act On August 16, 1994, President Clinton signed into law the Telemarketing Consumer Fraud and Abuse Prevention Act (''Telemarketing Act'' or ''the Act'').1 The Telemarketing Act was the culmination of Congressional efforts during the early 1990's to protect consumers against telemarketing transaction, provides, offers to provide, or arranges for others to provide goods or services to the customer in exchange for consideration.'' 16 CFR 310.2(aa). ''Telemarketer'' is defined as ''any person who, in connection with telemarketing, initiates or receives telephone calls The Telemarketing Leads and Follow-ups system focuses employee action on making sure they call the member by providing a tickler that is staged with the member's home and work phone numbers. Your credit union may even decide that all member return phone calls should go through the Telemarketing system and not the generic tickler system. CONTENTS Telemarketing has been selected for this paper to understand the role of various social-psychological issues attached to this medium especially in Indian context. The paper describes the state of mobile telephony in India followed by a survey conducted through personal contacts using structured questionnaire. The idea behind a tracking sheet is to give you a way