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中砂礁群's Blog – October 2026 Archive (1)
[愛墾研創] 地方介入：弱IP
面對當代商業語境，文創（Cultural and Creative Industry）的核心邏輯似乎只能透過標準化、符號化來「建立強大的IP（Intellectual Property，知識產權）」，進而實現品牌溢價與規模化複製。
然而，當這種「IP思維」撞上上述一群獨立藝術家的「鄉村微觀遊擊」實踐時，呈現出了一種極其微妙且張力十足的互文與矛盾關係。這本質上是商業資本的「佔有與複製邏輯」與獨立藝術的「在地與去中心化邏輯」之間的深層對話——
矛盾一：IP的「可複製性」 vs…
ContinueAdded by 中砂礁群 on October 12, 2026 at 12:30am — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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