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                    <p id="xg_sitedesc" class="xj_site_desc">文化有根 創意是伴 Bridging Creativity</p>
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<div class="tb"><h1>From Creativity to Show &middot; 從創作枱走向舞台</h1>
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            <li><a class="nolink">Added by </a><a href="/profile/laoshihuishubao">卡萊爾的書包</a><a class="nolink"> on September 24, 2013 at 1:49pm</a></li>
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                                    <div class="xg_user_generated"><p class="album_description">往企業組織或地方鄉土深挖下去，看見那深藏的文化，便有寫故事的材料。挑戰是，故事是怎樣創作出來的？創作出來的故事要怎樣炫出來，在內才能創造智慧資本；對外則能創造體驗資本？</p></div>
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                    <dl _id="3600580:Comment:234244" id="c_89a" class="comment vcard xg_lightborder">
            <dt>
                <a name="first_comment"></a><a name="comment-3600580_Comment_234244" id="comment-3600580_Comment_234244"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on November 6, 2014 at 7:13pm            </dt>
            <dd>
            <div class="xg_user_generated"><p><strong><span class="font-size-4">洪淑苓·講故事的時候</span></strong><br/> <br/><span class="font-size-3">講故事的時候</span><br/> <span class="font-size-3">媽媽是手拿魔法棒的巫師</span><br/> <span class="font-size-3">把童話裡的獅子，稻草人，奧玆女王</span><br/> <span class="font-size-3">統統叫出來 跟著你走</span><br/> <span class="font-size-3">你是那活潑又勇敢的桃樂絲</span><br/> <span class="font-size-3">帶著大家找回獅子的心</span><br/> <span class="font-size-3">稻草人的聰明頭腦</span><br/> <span class="font-size-3">一起和奧玆女王快樂地遊行</span></p>
<p><span class="font-size-3">講故事的時候</span><br/> <span class="font-size-3">媽媽是派出小兔子的巫師</span><br/> <span class="font-size-3">讓小兔子守候在你腳邊</span><br/> <span class="font-size-3">和你一起聽故事</span><br/> <span class="font-size-3">你會跟著愛麗思</span><br/> <span class="font-size-3">掉進幻想的洞裡</span><br/> <span class="font-size-3">喝藥水變小變小</span><br/> <span class="font-size-3">吃蘑菇長大長大</span></p>
<p><span class="font-size-3">講故事的時候</span><br/> <span class="font-size-3">媽媽是永不斷電的播放機</span><br/> <span class="font-size-3">一頁一頁翻閱</span><br/> <span class="font-size-3">一夜一夜看你入睡</span><br/> <span class="font-size-3">甜甜的笑容掛在嘴邊</span></p>
<p><span class="font-size-3">而龍捲風甩著尾巴離開</span><br/> <span class="font-size-3">巫婆騎著掃把離開</span><br/> <span class="font-size-3">小精靈乘著雲朵離開</span><br/> <span class="font-size-3">這世界安靜了</span><br/> <span class="font-size-3">安靜</span><br/> <span class="font-size-3">安</span><br/> <span class="font-size-3">靜</span><br/> <span class="font-size-3">噓</span><br/> <span class="font-size-3">噓</span><br/> <span class="font-size-3">……</span></p>
<p><span class="font-size-2">──在外地參加學術會議，想起桃樂絲歷險記，以及為孩子們講故事的夜晚。</span></p>
<p><span class="font-size-2"><a rel=nofollow href="http://paper.udn.com/udnpaper/POC0009/268196/web/" target="_blank">收藏自/聯合報</a><br/></span></p></div>            </dd>
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            <dl _id="3600580:Comment:193022" id="c_562" class="comment vcard xg_lightborder">
            <dt>
                <a name="comment-3600580_Comment_193022" id="comment-3600580_Comment_193022"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on April 20, 2014 at 2:03pm            </dt>
            <dd>
            <div class="xg_user_generated">在柏拉图的《文艺对话录》&lt;伊安篇&gt;(39页)中,苏格拉底说:"我时常羡慕你们诵诗人的这一行业,....... ,你不但要熟读他(荷马)的诗,而且还要彻底了解他的思想, 这真的值得羡慕。"</div>            </dd>
                    </dl>
            <dl _id="3600580:Comment:182178" id="c_efc" class="comment vcard xg_lightborder">
            <dt>
                <a name="comment-3600580_Comment_182178" id="comment-3600580_Comment_182178"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on February 19, 2014 at 2:00pm            </dt>
            <dd>
            <div class="xg_user_generated"><p><strong><span class="font-size-4">林志玲：把自己看小，把事情做大</span></strong></p>
<p><span class="font-size-3">人紅難免會遭忌。然而「第一名模」林志玲人氣雖旺，卻始終能以高EQ、好人緣著稱。私底下的她，認真、誠懇，沒有架子。</span></p>
<p><span class="font-size-3">12月20日晚上6點8分，金鐘獎頒獎典禮前，林志玲終於化好了妝、步出飯店房間，20幾個工作人員以長長的隊形，將林志玲包在中間，快步穿過高雄金典飯店的大廳，前往金鐘獎典禮會場。</span></p>
<p><span class="font-size-3">為了盡可能地捕捉林志玲的鏡頭，在不斷與凱渥經紀部溝通、協調後，記者終於得到在飯店拍照的機會。</span></p>
<p><span class="font-size-3">當人龍走來，林志玲在助理的指示下立刻就地停步、擺好姿勢，攝影記者顧不得取景角度，只能立刻按下快門，按了第1下，一旁馬上有人喊「好了」趕人，拍攝的時間，前前後後短到不到「30秒」。</span></p>
<p><span class="font-size-3">然後這個大陣仗旋風繼續向前掃過，讓一旁的民眾都站著看呆了。</span></p>
<p><span class="font-size-3">要採訪當紅的林志玲，麻煩度真的很高。</span></p>
<p><span class="font-size-3">除了拍照時間極度短暫，採訪地點、時間也一改再改。我們一度懷疑，林志玲真的適合談「學做人」嗎？</span></p>
<p><span class="font-size-3">直 到我們接觸到林志玲本人。她耐心、禮貌地回答所有問題，原定30分鐘的採訪，讓我們足足問了1小時，結束前她以慣有的甜美嗓音說：「如果還有什麼問題，我 這幾天都還在台灣，還可以再問我」。這是連一般人受訪時都很少會提及的話，她的體貼，讓之前經歷的採訪曲折都一筆勾銷了。</span></p>
<p><span class="font-size-3"><strong>親自感謝別人</strong></span></p>
<p><span class="font-size-3">「她是我看過很會做人的人，」負 責林志玲出席大型晚會所有造型的凱渥秀導兼造型師時家寧分析，在這個行業，每個人都滿自我中心的，對美，每個人心中都有一把尺，「很多藝人看到不喜歡的衣 服就會直接說『我不要』，但其實會辜負別人的精心準備。」但林志玲不會讓自己的主觀喜好，抹煞了別人的努力和心思。</span></p>
<p><span class="font-size-3">時家寧說，造型師準備的每一件衣服，林志玲都一定會試穿，就算是她自己最不喜歡的動物紋款式，也是如此，「她會說『好，我去試給大家看，等到通通都試完，我們再來討論』。」</span></p>
<p><span class="font-size-3">因為走到哪裡都是鎂光燈的焦點，一舉一動都有人要評論，性格要求完美的林志玲壓力真的很大。可是她從來不會把自己的壓力轉嫁到別人身上。時家寧說，林志玲反而還會刻意壓住自己的緊張，讓身邊的人可以在輕鬆的氣氛下工作，表現得更好。</span></p>
<p><span class="font-size-3">在去年的亞太影展頒獎典禮上，林志玲要表演才剛學的印度舞，典禮前和舞者綵排時，「雖然我們都看得出來她很緊張，舞者也很緊張，但她會和舞者說『我們再一起試一次好嗎？剛才很棒』，來激勵大家，」時家寧印象深刻地說。</span></p>
<p><span class="font-size-3">而 身為一個當紅藝人，也註定是要得罪人的。紛至杳來的邀約，不可能個個盡如人意，因此就要倚賴經紀人負責拒絕邀約，同時又要長袖善舞地與人保持一定的關係。 但是林志玲不會只這麼處理，假如有必須推掉的邀約，只要對方是認識的人，她不管再忙、再累，都會盡量親自打電話給對方、或當面和對方說明。</span></p>
<p><span class="font-size-3">「我覺得透過別人是不夠的，我一定要自己去面對，然後透過眼睛去告訴他們我的誠意，」林志玲輕聲細語說著，語氣卻很堅定。</span></p>
<p><span class="font-size-3"><strong>令人意外的舞蹈與彎腰</strong></span></p>
<p><span class="font-size-3">為了保護林志玲，經紀人和助理就連與代言品牌合作時也會隨侍在側、層層把關。但林志玲本人絕不端架子，反而會自己把一切沒必要的形式減到最低。</span></p>
<p><span class="font-size-3">有 一次，林志玲所代言的浪琴錶要舉行記者會，由於主題是「舞伶」，所以浪琴錶副總經理張正勳希望可以請林志玲表演一段舞蹈，但經紀人認為不適合，怎麼也不同 意。林志玲在旁聽到了這個情形，等到出場時，她自己偷偷脫了鞋，光著腳上台，在原本只是要擺擺pose的段落中，跳起一段長長的舞。</span></p>
<p><span class="font-size-3">讓張正 勳驚訝的還不止於此，今年6月，浪琴錶邀請林志玲到西安宣傳，與當地100多位經銷商一起吃飯，當一桌一桌的經銷商走到台上，和林志玲合照、握手，張正勳 注意到，身高174公分又穿高跟鞋的林志玲，一定會膝蓋微彎，蹲到和對方一樣的高度，眼神平視地和對方握手。「她就那樣總共蹲了80幾次，我從來看不到任 何一個藝人這麼做！」因為代言活動經常與港台大明星互動的張正勳大聲驚嘆：「這就是她的身段，她的身段非常軟。」</span></p>
<p><span class="font-size-3">當時坐在張正勳旁邊的浪琴錶全球總裁也看到了林志玲的這個舉動，對她更加讚賞，後來也因而邀請林志玲代表出席瑞士巴塞爾鐘錶展，也因為那次出席，林志玲有機會在其他國際媒體前曝光，成為大家注目的焦點。</span></p>
<div class="cp" id="cp"><p><span class="font-size-3"><strong>會做人，就是做自己</strong></span></p>
<p><span class="font-size-3">但林志玲的軟身段，卻不是處處配合的鄉愿。</span></p>
<p><span class="font-size-3">過去其實相當「逆來順受」的她，現在也有所改變。林志玲自己描述，現在工作時，一定會嘗試表達出自己的想法，試著慢慢地說服別人，然後用大家再熟悉不過的甜美語調和合作的夥伴說：「那我們來試試看。」</span></p>
<p><span class="font-size-3">這 樣的改變，其實是工作多年所驗證出來的心得。「我覺得在什麼環境都要能收能放，配合度要高，可是自己的想法還是要有，因為最了解自己的就是自己，」林志玲 現在體會到：「如果希望作品好，就一定要把自己的想法表達出來，因為只有自己知道自己能做到什麼程度、做什麼效果最好。」</span></p>
<p><span class="font-size-3">「我覺得會做人，就是做自己，」談到做人，林志玲沉吟思索了一會兒，才一個字一個字地緩緩說道：「因為做自己，人家喜歡你、接受你，那才是真的。」</span></p>
<p><span class="font-size-3">當 然，永遠是甜美笑容、只讚美別人的林志玲，不免讓有些觀眾覺得她形象完美到有點像是假象。可是，問起熟悉林志玲的人，大家反而都覺得她是非常真誠的人。 「我完全不覺得她ㄍㄧㄥ或者在裝，她下了台之後，就還是那個樣子，」認識林志玲已經8年的時家寧說，她從來都沒有什麼改變。</span></p>
<p><span class="font-size-3">「每次有人說她假，我聽了都會很不高興，」張正勳更是為林志玲感到不平：「因為她真的一點都不做作。」</span></p>
<p><span class="font-size-3">請林志玲代言植物優2年多的愛鮮家總經理梁家銘也中肯地觀察，「她做人處事是很希望圓滿的，雖然不見得能討好所有的人，但是她很誠懇，對一個藝人來說，已經很難了。」</span></p>
<p><span class="font-size-3">在採訪的過程中，林志玲一直強調，很希望自己能做到誠懇，「我剛開始出來的時候，我覺得大家對我打上太多的問號了，有很多的質疑，」講到這裡，林志玲有些激動。</span></p>
<p><span class="font-size-3">於是她決定給自己一段時間，讓大家一步一步地認識她，「現在我雖然不知道自己做得怎麼樣，但每一天我都希望讓人家感受到我的真誠。」</span></p>
<p><span class="font-size-3">事實上，在專訪的過程中，林志玲不像許多藝人習於表面的友善，反而一直很認真地思考，試著充分回答每個問題。她的誠懇，已經讓我們感受到了。</span></p>
<p><span class="font-size-3">把自己看小，才能把事情做大。那一種比平凡人還把自己放低的誠懇，正是林志玲式的做人之道。<span class="font-size-2">（麥立心，2007-01　Cheers雜誌76期）</span></span></p>
</div></div>            </dd>
                    </dl>
            <dl _id="3600580:Comment:182258" id="c_d05" class="comment vcard xg_lightborder">
            <dt>
                <a name="comment-3600580_Comment_182258" id="comment-3600580_Comment_182258"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on February 19, 2014 at 12:44pm            </dt>
            <dd>
            <div class="xg_user_generated"><p><strong><span class="font-size-4">Cheer雜誌： 你會說話嗎：一堂3萬元的課</span></strong></p>
<p><span class="font-size-3">6月梅雨下得凶猛，卻澆不熄學習的心，一群來自各行各業的專業經理人，包括建設公司經理、投顧公司主管、保險業務員等，統統週末不休息，風雨無阻到卡內基訓練的教室裡，只為了上一堂收費將近3萬元的說話課。</span></p>
<p><span class="font-size-3">《Cheers》雜誌獨家全程直擊，透過在旁觀察學員實地操練，整理出最常犯的說話錯誤，及卡內基提供的5大練習工具。</span></p>
<p><strong><span class="font-size-4">錯誤１》被動態度：不要擺姿態，指望別人請你開口</span></strong></p>
<p><span class="font-size-3">態度：先主動</span></p>
<p><span class="font-size-3">課程一開始，擔任講師之一的卡內基訓練協理簡淑萍要現場15位學員，用最熱情的方式跟其他人握手、打招呼，沒想到結束後，簡淑萍立刻板起臉問：「為什麼沒有人來跟我打招呼？」</span></p>
<p><span class="font-size-3">現場一片尷尬時，簡淑萍立刻指出，因為她並沒有主動向前跟大家互動，只是站在一旁看。「默默站在一旁一定會被忽略。所以有想法一定要主動表達，不能擺姿態，指望別人請你開口。」</span></p>
<p><strong><span class="font-size-4">錯誤２》無聊的開場白：用自己都不覺得重要的語氣，別人怎麼會覺得重要？</span></strong></p>
<p><span class="font-size-3">開場：夠吸引人</span></p>
<p><span class="font-size-3">開場互動後，接下來的考驗來自說話內容與方式。首先，你說話的開場是否吸引人？</span></p>
<p><span class="font-size-3">「新的獎金計算方法可以為大家增加更多收入，你說這是不是很重要？」一位保險業務員在台上用輕輕的語氣說，台下另一位講師、卡內基訓練資深副總經理連桂慧立即用力搖頭大喊：「不重要。」讓台上學員頓時愣住。</span></p>
<div class="cp" id="cp"><p><span class="font-size-3">「你用自己都不覺得重要的語氣，怎麼要別人覺得重要？」連桂惠立刻要學員改變說話語調。「第1，語氣要加重，把大家當成好朋友關心，才有感染力。第2，重不重要、是不是的問答，不易引起聆聽者注意，不如直接告訴他：很重要。」</span></p>
<p><span class="font-size-4"><strong>錯誤３》忽略眼神與手勢：有了眼神交流，大家才會覺得這是自己的事</strong></span></p>
<p><span class="font-size-3"><strong>眼神與手勢：做交流</strong></span></p>
<p><span class="font-size-3">眼神與手勢是許多人容易忽略的說話細節。「我們公司現金已所剩不多，大家要節省開銷，年終獎金才有著落。」有位創投公司經理實地演練時說。內容很嚇人，但說話時眼神卻飄來飄去，「這會讓大家感受不到嚴重性，」連桂慧指出。</span></p>
<p><span class="font-size-3">因此，連桂慧要這位經理舉起手，每講一句話，就把手朝向一個人，眼神跟著落在他身上。「有了眼神交流，大家才會覺得這是自己的事，」果然，情況馬上改變，聽眾開始正襟危坐，聆聽也更專注。</span></p>
<p><span class="font-size-3">現場還有一位教官學員，上台說話時，雙手直接插在身體後面，連其他人都不禁說：「你太嚴肅了。」確實，如何放輕鬆，讓肢體自然擺動，是許多人的說話困擾。連桂慧為了讓教官找到最自然的方法，乾脆讓教官邊跑步、邊說話，透過呼吸跟律動的調和，慢慢找到自己的節奏。</span></p>
<p><strong><span class="font-size-4">錯誤４》劈哩啪啦講個不停：好的停頓點，更可以讓對方知道重點在哪裡</span></strong></p>
<p><span class="font-size-3"><strong>停頓：更專注</strong></span></p>
<p><span class="font-size-3">「大家好，我是某某某，今天要跟大家討論一件事......」食品貿易業務員抓到上台機會，就一直講個不停，不到1分鐘，連桂慧大喊：「停停停！你確定大家都在聽？」</span></p>
<div class="cp" id="cp"><p><span class="font-size-3">果然，台上學員看了看台下，有人東張西望，有人低頭寫字，只有少數幾個人在聽。「沒有停頓點，大家很容易失去專注力，通常聆聽者的專注力只能維持90秒左右，」連桂慧指出。好的停頓點，更可以讓對方知道重點在哪裡。</span></p>
<p><span class="font-size-3"><strong>５大練習法</strong></span></p>
<p><span class="font-size-3">當講師把每個人說話的樣子錄起來，再請當事人重新看時，許多人的第一反應都是：「原來我說話這麼不自然，沒有吸引力。」而卡內基的做法，是讓學員透過以下5大工具練習：</span></p>
<p><span class="font-size-3"><strong>1. 照鏡子：</strong>觀察自己說話的手勢與眼神，照鏡子時，可以自我喊話，唯有相信自己能夠做得好，才有機會做得好。</span></p>
<p><span class="font-size-3"><strong>2. 碼錶：</strong>透過真實的時間感，可幫助你掌握現場情緒。有力的說話內容必須在2分鐘內出現重點，否則聽眾就會失去耐心。</span></p>
<p><span class="font-size-3"><strong>3. 寫大綱：</strong>不必逐字寫下內容，免得一緊張就全忘光。建議拿半張A4大小的紙，寫下說話大綱，包括開場、重點、例證、結尾等，照著大綱不斷練習。</span></p>
<p><span class="font-size-3"><strong>4. 友善的練習方法：</strong>在正式說話前，先找比較熟識、友善的旁人練習，一方面能請對方幫你找出說話的盲點，另一方面，也可以幫自己建立信心。</span></p>
<p><span class="font-size-3"><strong>5. 不友善的練習方法：</strong>練習說話時要隨時觀察對方反應，假設對方不專心，或是沒有友善的回應，一定要想辦法了解原因，下次說話才會進步，自然能持續下去。</span><span class="font-size-2">（2010-07 Cheers 雜誌 118期）</span></p>
</div>
</div></div>            </dd>
                    </dl>
            <dl _id="3600580:Comment:161166" id="c_e0e" class="comment vcard xg_lightborder">
            <dt>
                <a name="comment-3600580_Comment_161166" id="comment-3600580_Comment_161166"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on October 3, 2013 at 12:50am            </dt>
            <dd>
            <div class="xg_user_generated"><p><strong><span class="font-size-4">成中英： 什麼是“詮釋”(Hermeneutics)</span></strong><br/><br/><span class="font-size-3">什麼是“詮釋”？“詮釋”是就已有的文化與語言的意義系統作出具有新意新境的說明與理解，它是意義的推陳出新，是以人為中心，結合新的時空環境與主觀感知展現出來的理解、認知與評價。</span><br/><br/><span class="font-size-3">它可以面對歷史、面對現在、面對未來，做出陳述與發言，表現詮釋者心靈的創造力，並啟發其他人的想像力，體會新意，此即為理解。</span><br/><br/><span class="font-size-3">事實上，詮釋本身即可被看為宇宙不息創造的實現。在此易易義下，道是可道的，所道的或非所道的整體也不可能是真理全部，但道作為詮釋不在把所有的真理或常道，而在體現道的本體的活力與創造性，在以有限提示無限，以有言提示無言，以已知提示未知，同時促進了道的理解和體會。</span><br/><br/><span class="font-size-3">因之，詮釋可以是對本體之道的詮釋，也可以是自本體的理解中進行詮釋。</span><br/><br/><span class="font-size-3">無論對本體或自本體的詮釋都可以說是在本體之中。“對本體”與“自本體”基於“在本體”形成了一個“本體詮釋圓環”。</span><br/><br/><span class="font-size-3">詮釋是語言的道的活動，因而“本體詮釋學”也可以看成是“道的語言學”。</span><br/><br/><span class="font-size-2">（從真理與方法到本體與詮釋（代前言），成中英，見《個體與詮釋》，成中英主編，6～7頁，北京三聯書店，2000）</span>|<br/><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/2173901144?profile=original"><img width="625" class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/2173901144?profile=RESIZE_1024x1024" width="625"/></a><span class="font-size-2">Manos artesanas by Jose Luis Perez， <a rel=nofollow href="http://www.facebook.com/joseluispereznavarro" target="_blank">www.facebook.com/joseluispereznavarro</a></span></p></div>            </dd>
                    </dl>
            <dl _id="3600580:Comment:159958" id="c_8f8" class="comment vcard xg_lightborder">
            <dt>
                <a name="comment-3600580_Comment_159958" id="comment-3600580_Comment_159958"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on September 24, 2013 at 4:21pm            </dt>
            <dd>
            <div class="xg_user_generated"><p><b>Wikipedia : Interpretive planning I</b><br/> <br/>
<b>Interpretive planning</b> is an initial step in the planning and design process for informal learning-based institutions like museums, zoos, science centers, nature centers, botanic gardens, heritage sites, parks and other cultural facilities where interpretation is used to communicate messages, stories, information and experiences. It is a decision-making process that blends management needs and resource considerations with visitor needs and desires to determine the most effective way to communicate a message to a targeted audience.</p>
<p>Interpretation at informal learning institutions builds on Freeman Tilden's principles of interpretation, focusing especially on <i>relating</i> content in a meaningful way to a visitor’s own experience, <i>provoking</i> emotion, thought or further inquiry into a subject. The communication goals of interpretation at mission-based institutions are based on achieving previously specified outcomes. Most interpretive plans are based on a thematic approach to interpretation, and therefore, place emphasis on which themes are important to communicate to various audiences.</p>
<p>An interpretive plan establishes these specific goals for an institution’s market(s) and builds a structured vision of how to achieve them by communicating to an audience through appropriate and meaningful experiences. It combines developing, organizing and analyzing content into relevant and engaging messages, with creating exciting ways for visitors to experience this content. An interpretive plan establishes the communication process, through which meanings and relationships of the cultural and natural world, past and present, are revealed to a visitor through experiences with objects, artifacts, landscapes, sites, exhibits and people.</p></div>            </dd>
                    </dl>
            <dl _id="3600580:Comment:159855" id="c_0c3" class="comment vcard xg_lightborder last-child">
            <dt>
                <a name="last_comment"></a><a name="comment-3600580_Comment_159855" id="comment-3600580_Comment_159855"></a>
                <span class="xg_avatar"><a class="fn url" href="http://iconada.tv/profile/laoshihuishubao"  title="卡萊爾的書包"><span class="table_img dy-avatar dy-avatar-48 "><img  class="photo photo" src="https://storage.ning.com/topology/rest/1.0/file/get/8776860270?profile=RESIZE_48X48&amp;width=48&amp;height=48&amp;crop=1%3A1" alt="" /></span></a></span>                Comment by <a href="/profile/laoshihuishubao" class="fn url">卡萊爾的書包</a> on September 24, 2013 at 4:20pm            </dt>
            <dd>
            <div class="xg_user_generated"><p><strong><span class="font-size-4">Wikipedia : Interpretive planning II</span></strong><br/> <br/>
<span class="font-size-3">To effectively engage a visitor and achieve these objectives, as well as any other institutional objectives and requirements (financial, operational, environmental, etc.), an interpretive plan is built through addressing the following issues:</span></p>
<ol start="1">
<li><span class="font-size-3">Why do you want to interpret something?</span></li>
<li><span class="font-size-3">Who should be involved in the interpretive process?</span></li>
<li><span class="font-size-3">What are you interpreting?</span></li>
<li><span class="font-size-3">Who you are interpreting for?</span></li>
<li><span class="font-size-3">What messages do you want to communicate?</span></li>
<li><span class="font-size-3">What are your specific objectives?</span></li>
<li><span class="font-size-3">What media will you use?</span></li>
<li><span class="font-size-3">How will your interpretation be implemented?</span></li>
<li><span class="font-size-3">How will it be evaluated?</span></li>
<li><span class="font-size-3">How will it be maintained?</span></li>
</ol>
<p><span class="font-size-3">The resulting product provides a vision for the future of interpretation, education, and visitor experience opportunities. It identifies and analyzes interpretation, education, and visitor experience goals and issues and recommends the most<br/> effective, efficient, and practical ways to address those goals and issues. The plan guides the further design and development of the project, becoming a resource for architecture, exhibit development and fundraising. <span class="font-size-2">（<a rel=nofollow href="http://en.wikipedia.org/wiki/Interpretive_planning" target="_blank">http://en.wikipedia.org/wiki/Interpretive_planning</a>）<br/>
<br/>
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