地方文化營銷 1.5:國際旅遊市場

傳播播加拿大魁北省形象的口號:感覺就是不一樣。

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Comment by OVEPI on September 17, 2022 at 2:38pm

International tourism growth continues to outpace the global economy

1.5 billion international tourist arrivals were recorded in 2019, globally. A 4% increase on the previous year which is also forecast for 2020, confirming tourism as a leading and resilient economic sector, especially in view of current uncertainties. By the same token, this calls for such growth to be managed responsibly so as to best seize the opportunities tourism can generate for communities around the world.

According to the first comprehensive report on global tourism numbers and trends of the new decade, the latest UNWTO World Tourism Barometer, this represents the tenth consecutive year of growth.

All regions saw a rise in international arrivals in 2019. However, uncertainty surrounding Brexit, the collapse of Thomas Cook, geopolitical and social tensions and the global economic slowdown all contributed to a slower growth in 2019, when compared to the exceptional rates of 2017 and 2018. This slowdown affected mainly advanced economies and particularly Europe and Asia and the Pacific.

Looking ahead, growth of 3% to 4% is predicted for 2020, an outlook reflected in the latest UNWTO Confidence Index which shows a cautious optimism: 47% of participants believe tourism will perform better and 43% at the same level of 2019. Major sporting events, including the Tokyo Olympics, and cultural events such as Expo 2020 Dubai are expected to have a positive impact on the sector.

Responsible growth

Presenting the results, UNWTO Secretary-General Zurab Pololikashvili stressed that “in these times of uncertainty and volatility, tourism remains a reliable economic sector”. Against the backdrop of recently downgraded global economic perspectives, international trade tensions, social unrest and geopolitical uncertainty, “our sector keeps outpacing the world economy and calling upon us to not only grow but to grow better”, he added.

Given tourism’s position as a top export sector and creator of employment, UNWTO advocates the need for responsible growth. Tourism has, therefore, a place at the heart of global development policies, and the opportunity to gain further political recognition and make a real impact as the Decade of Action gets underway, leaving just ten years to fulfill the 2030 Agenda and its 17 Sustainable Development Goals.

The Middle East leads

The Middle East has emerged as the fastest-growing region for international tourism arrivals in 2019, growing at almost double the global average (+8%). Growth in Asia and the Pacific slowed down but still showed above-average growth, with international arrivals up 5%.

Europe where growth was also slower than in previous years (+4%) continues to lead in terms of international arrivals numbers, welcoming 743 million international tourists last year (51% of the global market). The Americas (+2%) showed a mixed picture as many island destinations in the Caribbean consolidated their recovery after the 2017 hurricanes while arrivals fell in South America due partly to ongoing social and political turmoil. Limited data available for Africa (+4%) points to continued strong results in North Africa (+9%) while arrivals in Sub-Saharan Africa grew slower in 2019 (+1.5%).

Comment by OVEPI on September 17, 2022 at 2:38pm

Tourism spending still strong

Against a backdrop of global economic slowdown, tourism spending continued to grow, most notably among the world’s top ten spenders. France reported the strongest increase in international tourism expenditure among the world’s top ten outbound markets (+11%), while the United States (+6%) led growth in absolute terms, aided by a strong dollar.

However, some large emerging markets such as Brazil and Saudi Arabia reported declines in tourism spending. China, the world’s top source market saw outbound trips increase by 14% in the first half of 2019, though expenditure fell 4%.

Tourism delivering ‘much-needed opportunities’

“The number of destinations earning US$1 billion or more from international tourism has almost doubled since 1998,” adds Mr Pololikashvili. “The challenge we face is to make sure the benefits are shared as widely as possible and that nobody is left behind. In 2020, UNWTO celebrates the Year of Tourism and Rural Development, and we hope to see our sector lead positive change in rural communities, creating jobs and opportunities, driving economic growth and preserving culture.”

This latest evidence of the strength and resilience of the tourism sector comes as the UN celebrates its 75th anniversary. During 2020, through the UN75 initiative the UN is carrying out the largest, most inclusive conversation on the role of global cooperation in building a better future for all, with tourism to be high on the agenda. (https://www.unwto.org,20 Jan 2020,International tourism growth continues to outpace the global economy)

Comment by OVEPI on March 23, 2021 at 4:09pm


旅遊:聯合國、世界旅遊組織&世界貿易組織都說了什麽?

聯合國世界旅遊組織28日發布的數據顯示,新冠疫情導致全球旅遊人數大幅減少,2020年全球旅遊業收入損失1.3萬億美元,成為“旅遊業歷史上最糟糕年份”。


世界旅遊組織在聲明中說,全球旅遊業去年損失的收入是2009年受金融危機影響所損失的“11倍多”,1億至1.2億個與旅遊業直接相關的工作面臨風險。


數據顯示,2020年全球入境遊客總人次較上一年減少10億人次,降幅達74%。其中,亞洲和太平洋地區減少84%,降幅最大;非洲和中東地區減少75%;歐洲地區去年夏天雖“迎來小規模短暫反彈”但全年下降70%;美洲減少69%。


上一次出現全球入境遊客人次減少是2009年。受金融危機影響,當年全球入境遊客人次同比減少4%。


世界貿易組織說,專家認為全球旅遊業活動2023年前不會恢復至新冠疫情暴發前水平。旅遊業得以重啟時,戶外旅遊和自然旅遊需求將上升,國內旅遊也將更受歡迎。(30.1.2021
 新華社 (2020年全球旅遊業收入損失1.3萬億美元)

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