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MIT's graphic identity is a visual representation of the Institute—its history, culture, and values. Clear, consistent use of our graphic identity The MIT Sloan logo is a customized typographic mark. It serves as the primary visual branding element used in all communications. The logo may be scaled as a This document presents guidelines for the development and design of MIT Sloan student club logos and branding. References: 99designs.com, logomaker.comMIT's graphic identity represents the culture and values of the Institute. Clear, correct, and consistent implementation of our graphic identity helps Through consistent use of our brand voice and visual identity, we can demonstrate MIT Sloan's distinctive qualities to audiences around the world.