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Host Studio's Blog – March 2013 Archive (2)
哈日 VS 哈韓：“酷日本”和“韓流”誰更強
日經新聞編輯委員小林明：亞洲市場，酷日本對韓流為3勝2負。這是日本廣告公司博報堂在的一項調查結果。該調查在臺北、香港、馬尼拉、曼谷、上海、雅加達、新加坡、胡誌明市、吉隆坡以及孟買等亞洲10個城市實施，受訪對象為男女共計6591人。調查內容是在動漫、電視劇、電影、音樂以及化妝、時裝等領域，更喜歡歐美、日、韓中哪些國家的商品。
對10個城市進行調查的結果顯示，在動漫、音樂以及化妝、時裝這3個領域，日本的人氣度超過韓國，但在電視劇和電影領域日本落後於韓國。
日本在動漫領域具有壓倒性優勢，在化妝和時裝領域也處於優勢地位，但在音樂領域日韓兩國基本勢均力敵，相反在電視劇和電影領域日本則處於劣勢地位。
臺北和香港偏愛酷日本…
ContinueAdded by Host Studio on March 13, 2013 at 12:09am — No Comments
日本出招抗韓流 日本頻道進軍東南亞
“韓流”近年在東南亞銳不可當，完全蓋過盛極一時的日劇及日本動漫。
為反擊這股韓流，日本政府與電視臺聯手出招，計劃今年起透過在東南亞開設電視頻道，播放劇集、動漫和資訊節目等，盼能重奪日本粉絲的心，現已率先在新加坡推出新頻道，於週一啟播。
這個在新加坡推出的頻道名為《你好，日本！》（Hello! Japan），由日本電視臺、朝日電視臺和電通集團等8家日本機構合資成立的公司負責營運。
頻道會24小時播放日劇、動漫、音樂、體育及美食節目等，日本政府則會為翻譯和字幕製作提供資金。新加坡有57萬個家庭可收看這頻道，覆蓋率近50%。
這是日本政府推動“酷日本”（Cool…
Added by Host Studio on March 12, 2013 at 10:20am — No Comments
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