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It has published an exhaustive and strict code of what it considers to be unacceptable marketing practices surrounding its event and the list is far-reaching. Be authentic. Non-sponsors should ensure there is a credible and compelling reason to associate themselves with the World Cup – rather than just jumping on a All FIFA members must comply with the Media and Marketing Regulations for the Preliminary Competition and with the Media and Marketing Regulations for the Final Brand Protection. Protecting the World Cup brand. Intellectual property. Prohibited marketing activities. Guarantee a positive fan experience. Media and Marketing Regulations for the FIFA World Cup Qatar 2022™ 2. 1. INTRODUCTION. 1.1. These MMRs govern the ownership and exploitation of Commercial While most can think only about their favourite team, FIFA has other things on its mind. The governing body has just released guidelines to the public onFIFA World Cup Sponsors have rights to the FIFA Confederations Cup and the FIFA World Cup on a global basis. The main rights for a sponsor in this tier are