Iconada is founded upon a simple philosophy, i.e. it is a meeting place of people with stories to share. Story is an idea big enough to accommodate written, visual and audio forms. Whatever form it may be, Iconada takes them all. When we have decided to coin the word ICONADA, we mean to marry the English word ICON with a Malay word NADA. Literary, it implies English vision with Malay tempo. From here, you may exercise your imagination to jam everything from everywhere in the the world with anything else, as long as it comes up with something that touches our soul. As a beginning, we go into four areas that caught our passion, namely, human competence, places, foods and entrepreneurship. It captures our heart, simply because they can obviously be described as a frontier of CREATIVITY, from which many interesting stories can be shared. And, we will share them first in two languages, Chinese and English. Once we have established well, we will go into other medium as well. Please join in and let us listen to your experience in career, traveling, dinning and dreams. Enjoy reading!

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