這是第一次造訪歐洲，行前慢慢複習著自己對於英國的印象，聽聽別人的說法，稍微緊張了幾天，但也就在十幾個小時的機途中漸漸看到了鬱綠的英國。的確，英國一直都和綠色連在一起，微冷但乾淨的空氣也讓我每天頭腦清晰。在實習第一站，我們在充滿人文氣息的伯明罕大學中聽到的是學者對於遺產的看法及實際應用上法規的訂定是如何影響英國遺產現在的面貌，也聽到文物保存的繁複工作對於英國文化傳承的重要性。在實地造訪多個不同不同類型的觀光景點過程中，印象最深刻的是英國對於自己所擁有文化的一種自豪與自信，並將這份自信揮灑在這些珍貴的，具有回憶的遺產上，雖不盡然有普世價值，但對於當地或是所有者來說，都是增添這些文物和建築物的多一份顏色。像是在 Winterbourne House 和 Blackcountry Museum 中，那種遙想當年人們如何生活的用心，再次創造出具有吸引力的景點的力量，令人印象深刻。不只這兩個地方，在伯明罕兩個星期中所參觀的每個地方，充滿的是對於地方文化、地景特色、歷史傳承甚至生活型態鍾愛的人們。他們不宜餘力的解說、分享和教育，讓這些地方不是呆板的教育場所，而是充滿活力的、知識和人情交融的空間。讓參觀的人充分的融入於管理者的佈置和巧思當中，也讓管理者、工作人員甚至於當地居民（以 Ironbridge來說）成功的在將地方打造成觀光景點之後，仍保有原本與地方的相關性。這些熱心的人們讓我想到台灣觀光景點的導覽人員，也是抱持著對於環境和文物的喜愛，才能讓這樣的感情傳染給遊客。在這一系列相關的課程和參觀後，體會到無論是在任何理論的條件下，多元化的內容、寓教於樂的功能和良好管理等是觀光景點持續吸引人潮的重要關鍵。而在伯明罕的這些案例中，成功的體現了上課中許多有趣的論點。
29. "Creativity is piercing the mundane to find the marvelous."– Bill Moyers
Bill Moyers is an American journalist and political commentator, and former White House Press Secretary. He's been involved in public broadcasting for many years, producing documentaries and news journal programs.
Moyers' quote emphasizes the idea that creativity is about finding the extraordinary within the ordinary. This perspective encourages us to look at the world with a fresh perspective and to find inspiration in everyday life.
30. "True happiness comes from the joy of deeds well done, the zest of creating things new." – Antoine de Saint-Exupery
Antoine de Saint-Exupery was a French writer and aviator, best known for his novella, The Little Prince (1943).
This quote reflects his view that happiness isn't derived from the result of our actions, but from the process of creation itself. His idea of creation isn't limited to the arts, but extends to all kinds of human endeavors where something new is brought into existence.
Key takeaways: quotes about creativity
After reading these powerful quotes about innovation and creativity, you may have come to some of your own conclusions about the creative process.
We’ve also put together a few key takeaways that we’ve learned from getting lost in the world of creativity quotes:
Your unique perspective is your creative gold.
Bringing the spirit of fun, excitement, and child-like wonder is extremely valuable to being creative. The more you live a life that inspires you, the more access you have to your creativity.
You’re not always going to be inspired. Sometimes you must sit down and work despite how you might feel.
Self-doubt is normal. Create anyway.
It takes time and effort. Small wins are stepping stones to success.
Create for yourself, not for the approval of others.
Be curious about life.
Creativity is not a moment—it's a flow.
Creativity can come from your inner world, or be inspired by things around you.
Refining and simplifying your creations lead to beautiful finished products. It’s a skill that must be learned.
Being creative is as important for solving real-world problems as literacy.
Creatives in all industries—marketers, designers, artists, business leaders, etc.—need to feed their inspiration to keep creativity alive. We do this through lifestyle, learning, practice, and community.
（Source:30 insightful creativity quotes to inspire innovation By Ben Barnhart @ https://www.linearity.io；About the author：Ben Barnhart is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing. ）
27. "My contention is that creativity now is as important in education as literacy, and we should treat it with the same status." – Sir Ken Robinson
We now know creativity is serious. And we understand that it's a form of play. But do we consider it to be as crucial in society as academic literacy?
Sir Ken Robinson is an educator and author of Creativity in Schools (2015) and other books on creativity and education. He argues that schools are killing creativity through merit-based education and "teaching to the tests."
It's this approach to education that has led to most people missing an essential aspect of everyday life: critical thinking.
When we learn to practice critical thinking skills, creativity becomes a natural extension of our lives.
28. "Belief in your creative capacity lies at the heart of innovation." – Tom and David Kelley
The brothers Tom and David Kelley are thought leaders in the design space. Together, they authored Creative Confidence (2014). David is the Founder of Stanford University's d.school, a multi-disciplinary school focused on innovation to solve real-world problems.
Building your creative confidence means regaining the enthusiasm and courage to go out of your comfort zone.
Many business leaders and "non-creative" roles at companies think of themselves as unartistic, and wouldn't place themselves in situations where they don't know how to perform the task at hand.
But allowing yourself to act creatively, and make mistakes, is essential for your personal and professional growth. And you may even discover a new passion and career path.
21. “Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.” – Austin Kleon
When in doubt, create what you’d like!
We can get so caught up trying to create for an audience or a client that we neglect to create for ourselves.
The most impactful and beautiful creations come from artists and designers who personally love what they are creating.
22. “Creativity is a wild mind and a disciplined eye.” – Dorothy Parker
This quote speaks to the balance that’s necessary for any creative project.
Yes, it requires freedom, letting go, letting your imagination run wild, and all the rest. But it also requires a refined eye that knows how to pull everything together in an aesthetically pleasing way that makes it enjoyable for a viewer to experience.
23. "Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones." – Bruce Garrabrandt
Bruce Garrabrandt, a self-taught artist, emphasizes the active nature of creativity with this quote. He believes that creativity does not depend on waiting for the perfect moment but making the most out of the ordinary ones.
As an artist who began with no inherent talent for drawing, Garrabrandt's perspective on creativity is rooted in his own journey of learning skills, overcoming frustrations and setbacks, and eventually becoming a professional artist.
He encourages the development of individual gifts into talents and abilities, fostering creativity.
24. "You can't wait for inspiration, you have to go after it with a club." – Jack London
This quote is from a 1905 essay by Jack London titled "Getting Into Print." London was a prolific writer who depended on his literary skills for his livelihood. He encouraged other writers to proactively seek inspiration rather than waiting for it to come to them.
He saw the writing process as requiring discipline, persistence, and the willingness to learn from others.
25. "If you want creative workers, give them enough time to play." – John Cleese
John Cleese is an English actor, comedian, and writer. Cleese is known for his comedic work in Monty Python's Flying Circus and Fawlty Towers, and he has often spoken about the importance of creativity, play, and humor.
26. "Serious design, serious play, is something else. For one thing, it often happens spontaneously, intuitively, accidentally or incidentally." – Paula Scher
In her 2008 TED talk, Great Design is Serious, Not Solemn, designer Paula Scher describes the difference between serious and solemn design. Scher is most famous for the album covers she created at CBS records, and the large text-based designs she created in the span of her accoladed career.
Seriousness is a laser focus on the task at hand, and a full immersion in the creative process. Solemn design, on the other hand, is focused on perfection and quality. There's still a place for solemn design. But to be truly innovative and produce something new, you need to be creatively at play.
It's this creative energy that has led to some of the most surprising, delightful, and effective designs of all time.
15. "There is no innovation and creativity without failure." –Brené Brown
What would any inspirational quote article be without a bit of wisdom from Brené Brown?
Failure is so important to learn from. It teaches us how to refine and where to improve, plus “failures” can guide us to something better, something unexpected. They can break us open to something we’ve never thought of before.
16. “The creative process is a process of surrender, not control.” –Bruce Lee
The control comes afterward, when we're refining. But to get to that point, we have to get out of our own way and allow creativity to flow through us.
Art is surrender. If you’ve ever dived into Eastern philosophies, you’ll know that people spend entire lifetimes simply learning the art of surrendering. You don’t need to become a monk, but you might want to consciously practice surrender while you're creating.
Often, the secret to creativity lies in the subconscious. By learning to surrender, we let go of rational thinking and the conscious mind to discover the gold that lies deeper within ourselves.
17. “The creative adult is the child who survived.” – Ursula Le Guin
Some research shows that all humans start out creative as children, and creativity is simply neglected, or we’re trained out of it as we grow older.
Picasso had a similar opinion to Le Guin when he said, “Every child is an artist. The problem is to remain an artist once they grow up.” This is a reminder that, in order to access creativity, we have to let our inner child come out.
We have to play and be curious. A true sign of intelligence is allowing the child within to come out and play and understanding the value in this child-like point of view.
18. “Great things are done by a series of small things brought together.” – Vincent Van Gogh
This quote from painter Vincent Van Gogh reminds us that creative projects, especially larger projects, don’t happen overnight.
It takes working at it in a series of moments consistently. It also reminds us that a career, a portfolio, or even a hobby takes time to build. Every project you complete is a step closer to becoming great at what you do.
Your greatness is accumulated through a series of moments; it doesn’t happen in just one moment.
19. “Make visible what, without you, might perhaps never have been seen.” – Oprah Winfrey
Where would anyone be without the wisdom of Oprah Winfrey?
Expressing our creativity is an opportunity to shed light on something. This can take the form of solutions, inventions, and art. It comes back to that unique perspective, once again. Each person’s creative expression adds to the birth of new ideas in the world, variety, and diversity in perspective.
20. “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci
We’ve dedicated an entire post to the beauty of simplicity. Making something complex simple in art and design is often the most significant challenge.
It takes craft, intelligence, and experience. When trying to convey sophistication in a project, always keep the overall goal of simplicity at the center.
11. “Create with the heart; build with the mind.” – Criss Jami
The thinking mind can get in the way when trying to be creative.
Overthinking is another blocker to creativity. Criss Jami’s quote reminds us to create from a place of emotion and inspiration. Your art and designs won’t always make logical sense and don’t need to. Every idea, doodle, and design is a stepping stone in your creative process. Skip one of them, and you might never find out what new heights of creativity you can reach.
12. “Deadlines and things make you creative.” – Jack White
Here's an intriguing perspective from White Stripes musician Jack White.
Many would argue that deadlines “and things” put pressure on you and hinder creativity. However, we believe many marketers and designers will agree that deadlines push us into action and force us to get creative.
Budget limitations, time constraints, and a lack of resources drive creative thinking and sharpen problem-solving skills.
The innovation process is often put into motion by external constraints that force us to reimagine modern society. Inflexible people may struggle to act creatively in constrained circumstances, as their natural bent leans towards keeping things the same.
But discomfort is oftentimes the birthplace of innovation and an instrument of entrepreneurship.
13. “You can be cautious or you can be creative, but there's no such thing as a cautious creative.” – George Lois
Art director and designer turned author, George Lois is most famous for designing almost 100 iconic magazine covers for Esquire between 1962 and 1973.
This is one of the most famous quotes about creativity of all time. Lois reminds us that we must get messy and break some rules when exerting creative effort.
Lois goes so far as to say that caution isn't an aspect of creativity. When faced with a conflict of ideas, throw caution to the wind and do something out of the ordinary.
14. "You can't use up creativity. The more you use, the more you have." – Maya Angelou
What a relief to know that your creativity can’t run out. It’s an endless resource that becomes more activated the more you unleash it.
Perhaps that’s why it’s often called a “creative flow.” Everyone experiences “dry spells,” but this can be due to a lack of inspiration or too much stress. It doesn’t mean your creativity has been used up or lost.
The key to creativity is unlocking something within yourself so that the creativity can flow.
7. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” – Mary Lou Cook
The creative process is messy, no doubt.
Mary Lou Cook reminds us that to be creative, we have to get messy, explore, and go against the grain. The most notable part of this quote is “making mistakes” and “having fun.” Don't take things too seriously, and allow the spirit of fun. This approach will unlock your infinite capacity for creativity and foster an innovation mindset.
8. “It's no good being too easily swayed by people's opinions. You have to believe in yourself.” – Donatella Versace
Madame Versace knows what she’s talking about.
Perhaps the chief enemy of creativity, even more so than self-doubt, is seeking others' approval. You’re never going to win everybody over.
The most successful people in any creative endeavor trust themselves and believe in their work so much that they don’t need anyone's approval or permission.
Staying laser-focused on your creative work will help you turn viable ideas into innovations.
9. “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward De Bono
Creativity isn't taken seriously enough in "serious" contexts like business and government.
But there's evidence that this is changing. If you look at business hubs like Silicon Valley, you’ll see how creativity and play are valued as an essential part of technological advancement. Larger corporate institutions in low-risk, horizontal industries also look to the Valley for inspiration and innovative practices.
The field of creativity is being studied as a type of learning process, and creative principles are being applied in business, education, policy-making, and beyond.
In business, you need to find ways to foster a culture of innovation in your team. This can be done by providing opportunities for creative collaboration between individuals and cross-departmental teams. Listening to your customers and taking calculated risks will also provide innovation opportunities.
A successful innovation strategy will lead to business progress and team growth.
10. "Begin by learning to draw and paint like the old masters. After that, you can do as you like; everyone will respect you." – Salvador Dalí
Reaching the level of the "old masters" may take a lifetime of dedication—and you might want to spend your lifetime focusing on other things, too.
But that doesn't make you any less creative.
There are many styles to experiment with. If you’re a designer or illustrator, you need to focus on honing your skills and experimenting with new mediums.
With practice, you'll be able to accurately capture what’s in your imagination.
Salvador Dalí captured such incredibly imaginative imagery because he had incredible skills that afforded him this ability.
We also think that maybe Dalí meant you have to earn respect as a creative by studying the established rules and principles of art. Then, you have the privilege of breaking them.
Pablo Picasso had similar ideas evident in his quote, “Learn the rules like a pro so you can break them like an artist.”
3. "You use a glass mirror to see your face. You use works of art to see your soul." –George Bernard Shaw
This phrase is one of the many aphorisms by George Bernard Shaw (1856–1950), a famous Irish playwright, critic, and polemicist. His work is characterized by satire and insightful commentary on societal issues. Shaw uses the illustration of a mirror to show how art is a reflection of one's inner world.
Every human has a unique perspective of the world. Everyone can create something original. Just like every person has a unique reflection in the mirror, all our creative expressions can be unique, too.
To any creative type seeking authenticity and originality in their style, the more you connect with your inner world, the more you will support originality in your art instead of continuously looking outside for inspiration.
4. “A creative life is an amplified life. It's a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life” – Elizabeth Gilbert
The wonderful Elizabeth Gilbert has exploded as a thought leader on “the creative life” since her book Big Magic (2016) became a bestseller. Her Ted Talks have also reached millions of people.
This quote reminds us that creativity blossoms when your lifestyle supports it. You have to be inspired, connect with interesting people, learn new things, and see new people consistently.
You can keep expanding your way of thinking with art and culture, and satisfy your curiosity with travel and education. You can stay inspired by surrounding yourself with beautiful design, fashion, and food. marketing power template
You must experience interesting things to know how to create anything interesting.
5. “Don’t wait for inspiration. It comes while working." – Henri Matisse
Matisse was quite the fountain of wisdom regarding insights into creativity.
This quote is an important reminder that you won’t always have an endless supply of inspiration. Even when you’re not feeling it, make things anyway. It doesn't mean that you have an uncreative mind—it just means that you must make a habit of creating things even when you don't feel inspired.
Matisse suggests that once you start working, you'll unlock your creativity, and inspiration will start flowing. It'll be fueled as you continue working.
6. “The worst enemy to creativity is self-doubt.” – Sylvia Plath
Creatives can often relate to having feelings of self-doubt.
A creative mind is riddled with self-doubt. It's this questioning nature that produces creativity. And we argue that it doesn’t need to be your enemy.
Self-doubt is normal—even the greatest leaders and artists experience it. The key to success is holding the tension of opposites and put yourself out there anyway.
Acknowledge that you're feeling self-doubt, and carry on creating.
Creativity is more than an abstract concept. It's a fundamental tool for success in marketing, design, and problem-solving.
In marketing, creativity can differentiate a brand, making it stand out in a sea of competitors. It's the magic ingredient that turns ordinary campaigns into viral sensations, capturing the public's attention and leaving a lasting impression.
In design, creativity breathes life into ideas, transforming abstract concepts into tangible realities. It empowers designers to innovate, pushing beyond the boundaries of the known and exploring new horizons.
Whether it's a logo that captures the essence of a brand, a product design that revolutionizes an industry, or a user interface that makes software a joy to use, creativity is at the heart of it all.
Creativity also plays a pivotal role in problem-solving. It encourages us to look beyond conventional solutions and consider new approaches. It's about connecting the dots in unexpected ways, leading to effective and novel solutions.
Creativity quotes
Before you check out these inspiring quotes on creativity and read our thoughts on each quote, remember to take a moment to consider what each quote means to you.
What would you have to say about creativity? And what is your unique interpretation of each quote?
Remember, the number one secret of creativity is originality (in our humble opinion), so it’s important to stay conscious of your own creative ideas when diving into the ideas of others.
1. "Creativity is seeing what others see and thinking what no one else ever thought." – Albert Einstein
This is one of Albert Einstein's musings on originality.
Originality is a topic of great discussion in the creative world, with many artists claiming that there is no such thing. Mark Twain once said, “There's no such thing as an original idea.”
But Einstein argues that each person has a unique perspective that lends itself to originality.
Being creative is about presenting a piece of art, a design, an idea, or an innovation in a way that is filtered through your own unique perspective, talent, and skills. Perhaps that’s what Einstein meant by this. Ready to create brand assets that pack a punch?
2. “Art is the elimination of the unnecessary.” – Pablo Picasso
Pablo Picasso had so much wisdom to share on creativity.
He also said that “art is chaos taking shape.” There seems to be a common idea between these inspiring creativity quotes: creativity is an evolutionary process of refinement.
A creative project, whether an illustration or a logo, a sculpture, a fashion item, or a user interface—whatever form it takes, the finished product was shaped by countless influencing factors. These include culture, colors, a brief, fonts, styles, emotions, politics, etc.
A creative carefully chooses what to include and exclude. It results in something beautiful that somehow makes sense amongst the chaos of the endless influencing factors around us at any time.
But it doesn't happen overnight. It takes courageous patience and an unrelenting drive to challenge the status quo, coming up with innovative ideas and refining them until they work.
Don't worry about asking the wrong questions—or perhaps giving the wrong answers. Putting brilliant ideas into action to see what happens is one of the best sources of creativity, because it helps you find the parts you need to improve.
Moreover, establishing a digital single market in ASEAN could also work in favour of the creative industries. The framework adopted by the European Union in 2015 allows creators to produce, distribute and be recompensed for their content while also resolving arising intellectual property rights issues. ASEAN should consider this option if creative industries were to flourish here.
Like everything else in ASEAN, perhaps it is easier to focus on available low-hanging fruits in this context. Several specific lessons from South Korea’s creative industries should be considered, especially with the pandemic in the backdrop.
First, the South Korean example shows that creative industries are resilient in times of crisis, as evidenced by acts or performers moving their concerts online or games providing an escapism outlet.
There is an opportunity to be harnessed as the “new normal” setting pushes many human activities to the digital space. With 400 million Internet users in the region, the digitalisation of industries has become a new source of economic growth in the ASEAN region, for example, telecommuting, telemedicine and e-commerce among others.
Officials responsible for the Culture and Arts sector under the ASEAN Socio-Cultural Community (ASCC) must wrest this momentum to push AMS’ creative industries further to the digital space, not only in the interest of promoting content, but also to ensure the economic survival of performers, producers and other industry players during this harsh climate.
Second, South Korea understands the potential of youths, with creative industries constantly producing contents targeting them.
AMS seem to also understand this as evidenced by developments to include youths in creative industries. In Malaysia, for example, millennials appear to be driving the boom for the eSports industry – at the helm of which was a millennial then-Minister of Youth and Sports who fought for budget allocation to this industry.
The pandemic should be a wake-up call to further consider the potential of ASEAN youths in creative industries. There are nearly 220 million youths in ASEAN and a recent survey by the World Economic Forum found that they are resilient individuals who are able to adapt to the post-pandemic world.
Furthermore, 87% of youths recorded an increase in the usage of digital tools during the pandemic. Linked to the previous point, it seems that moving towards digitalisation is a safe bet for creative industries, considering the available talent and pool of demand that the youths can provide.
The fanfare that Southeast Asians threw when Parasite won the Oscar this year was a clear testament of the potent soft power that South Korea has. Despite it being the sole achievement of South Korea’s creative industry, the people of this region also shared the shock, excitement and incredulity from this momentous achievement. Although it might be difficult for ASEAN to fully replicate the South Korean model of combining national identity and entrepreneurship, there are other lessons that ASEAN could learn to promote its creative industries. The Parasite dream might be distant, but a fellow Asian country demonstrates that it is not impossible.
（Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success? by Farlina Said, Puteri Nor Ariane Yasmin and Muhammad Sinatra；they are Analysts in Foreign Policy and Security Studies (FPSS), ISIS Malaysia，Source: https://www.isis.org.my）
The significance of South Korea’s success lies in the amalgamation of national identity and entrepreneurship. The Korean creative industry covers a wide range of sectors, including games, animation, broadcasting and others, aside from just music and movies. In each of these, the promotion of national identity, whether it is traditions, values, language or culture, is inherent in all content.
For instance, SuperM has released songs in English that also contain Korean words. Moreover, K-drama episodes regularly project an image of a developed, modern, traditional yet technologically advanced South Korea. Additionally, the games industry was promoted from a desire to develop Korea as a high-tech knowledge-based nation.
Creative industries have also proliferated in ASEAN Member States (AMS). The Philippines, Indonesia and Thailand, for example, have established frameworks or agencies aimed at promoting their national creative industry, drawing from a number of such cultural products as food, services and music, among others.
The question, then, is whether there is a foundation for an ASEAN attempt at replicating the South Korean model of creative industries to promote a region-wide identity and support the industries of each AMS.
Three challenges immediately arise.
One, South Korea’s approach builds on a nation-identifying and nation-building strategy that is aimed at both a domestic and international audience. This may not be convenient for ASEAN, which comprise 10 multicultural countries. Such a strategy is easier to achieve in a more homogenous environment such as South Korea.
Furthermore, AMS have also traditionally been nationalistic and the issue of culture often struck sensitive nerves, resulting in tension among them. With the countries potentially becoming more inward-looking and protectionist during and after the pandemic, AMS might have reservations towards opening up their creative industries with each other.
Two, there are different market types and sizes in ASEAN, which then impact the various levels of development of creative industries in the region. Will a single strategy to boost ASEAN’s creative economy suffice if all AMS have diverse markets and are experiencing various levels of development?
Therefore, despite there being elements of the South Korean strategy that could assist ASEAN in projecting a region-wide identity and soft power better, whose identity and soft power will it be? Will an ASEAN strategy project soft power according to each individual member state, or will it project a cohesive, regional ASEAN soft power?
There are ways for ASEAN to navigate around these challenges.
It is not necessary for ASEAN to decide between homogeneity or multiculturalism. A balance can be struck between the two. On the one hand, the bloc could use a common language as a unifying factor, particularly for gaming and broadcasting products. Given multiple ASEAN languages and the lack of a language policy in the region, English is a natural choice.
On the other hand, the strategy for an ASEAN creative industry could also celebrate its multiculturalism. Instead of it being a limitation, ASEAN’s diversity could be seen as an asset that can be used to mobilise multi-dimensional cultural content across its multiple audiences. Technology and digitalisation can also support this. For example, the format of the singing competition Asia Bagus could be revived in the digital space during this pandemic, showcasing talents from multiple AMS to anyone plugged to the Internet.
As part of the larger Korean Wave or Hallyu scene, BTS and other such phenomena as Crash Landing on You, Parasite and Pengsoo have generated great following in many parts of the world, including Southeast Asia.
The impact of Hallyu extends beyond the creative industry. The total of Hallyu-related exports amassed to US$12.3 billion in 2019, involving sales of such consumer goods as tour programmes, cosmetics and groceries. In the same year, tourists seeking K-pop or the Hallyu experience accounted for 23.3% of tourists visiting South Korea.
These prove that Hallyu carries more than just entertainment value. It is a testament of South Korea’s soft power, economic might and confidence to engage the rest of the world.
Acknowledging the size and success of South Korea’s creative industry, can the Association of Southeast Asian Nations (ASEAN) as an organisation learn from the former in projecting soft power?
To answer this question, we need to understand that South Korea’s ability to consolidate the creative industry and national identity is not accidental, but by design of the national government.
The creative industry was consistently a feature in the policies of multiple administrations. First and foremost, it grew on the back of globalisation under the framework set by Kim Young-sam. The 1994 Presidential Advisory Board on Science and Technology then focused on the impact of the total revenue made by the film Jurassic Park, which was equivalent to 1.5 million Hyundai cars at the time. This spurred the interest to promote the creative industry.
However, it would be Kim Dae-jung’s pursuit of the self-proclaimed “President of Culture” title that actually set policy objectives in motion. This was further enhanced by the Lee Myung-bak administration’s “Global Korea” campaign on cultural diplomacy, which aimed to promote South Korea’s national brand abroad. The creative industry has since served as the basis of maintaining a strong national identity, tying cultural exports to economic gains and soft power projections.
This formula appears to be resilient, as the COVID-19 pandemic seems to enhance demand for South Korean content. One projection even estimates a 3.3% increase in export volume by the end of 2020 – if true, the pandemic’s effects appear to be bearable. Nevertheless, the resilience of the creative industry has been evident over the past 13 years, with creative goods recording 7% of growth in the midst of a downturn in global trade.
Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success?
South Korea owes a portion of its robust soft power to the careful cultivation and development of its creative industries, which brought about the worldwide phenomenon Korean Wave or Hallyu. Can ASEAN learn from South Korea’s creative industries to boost its own soft power?
BY FARLINA SAID, PUTERI NOR ARIANE YASMIN AND MUHAMMAD SINATRA
모든 게 궁금해 how’s your day [I’m curious about you, how’s your day] Oh tell me (oh yeah oh yeah, ah yeh ah yeh) 뭐가 널 행복하게 하는지 [What makes you happy?]
Oh text me (oh yeah oh yeah, ah yeh ah yeh)
The simplicity of the above lyrics by the boyband BTS belies the extreme popularity that the group enjoys. The video clip of this song, entitled “Boy With Luv”, became the most watched video on YouTube within 24 hours upon release. The song also played heavily in Malaysia’s airwaves and inspired a series of advertisements in Bahasa Indonesia, starring the K-pop idols themselves. BTS recorded over US$500 million in revenue last year, while its members became millionaires after the group’s parent company entered into an initial public offering (IPO) in September 2020. Their secret weapon: a massive ecosystem of loyal fans who not only generate revenue from the purchase of music, concert tickets and merchandise, but also render services to promote the band’s image and a wide array of products.
（Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success? by Farlina Said, Puteri Nor Ariane Yasmin and Muhammad Sinatra；they are Analysts in Foreign Policy and Security Studies (FPSS), ISIS Malaysia，Source: https://www.isis.org.my ）
2. To investigate whether NGOs like Scouts and YMM (many of us used to have double memberships, which are both recognized by the Malaysian Youth Council) can serve as vehicles for promoting people's understanding of 3R topics to prevent unnecessary disputes.
This forms a solid foundation for cultural creative ELP (Enterprise Learning for Place, such as Selangor in general, and Klang in particular).
No action is needed at this juncture, but there's no harm in thinking about it and strategizing.
网上随手找来的数据：Global Corporate Training Market size was valued at USD 151.75 billion in 2019 and is poised to grow from USD 163.58 billion in 2023 to USD 487.3 billion by 2031, growing at a CAGR of 8% in the forecast period (2024-2031) （Google）
① TRILLING B. & FADEL C. 21st Century Skills[M].San Francisco, CA: Wiley.2009.
② The Conference Board（2006）.Are They Really Ready To Work ？ Employers' Perspectives on the Basic Knowledge and Applied Skills of New Entrants to the 21st Century U.S. Workforce [R]. ;AMA (2012) Critical Skills Survey：Employers Need a Highly Skilled Workforce to Keep Upwith the Fast Pace of Change in Business Today[R].
Malacca 皇京港
感想與建議
在緊鑼密鼓的行前籌備會中漸漸摸出了這次暑期實習的雛形，也了解到這次實習所包含的不光只是將眼界向外推延的一次大好機會，更包含了豐富行程來一一驗證課堂所學。出發之前對於此趟實習的自我期許更讓我們做好了準備，深怕輕易與這觀察的珍貴機會錯失，也不想讓對自己學習有幫助的機會就這樣溜走。
在一個學期的課程學習下，看到歐洲國家成功案例中有計劃的佈局城市成長和遠見的培養，在佩服之餘，讓我在學期間就等不及親眼一窺這些幕後推手和這些城市實際上的樣貌。在做足功課之後，我們信心滿滿的踏上旅程。也因為這樣，我認為事先的準備非常重要。身為文化觀光的學生我想重點不僅僅是探討國外觀光的政策和相關設施的完備，而是去看該文化的造成和生活中的態度如何將它塑造成現在這個樣子。我們要看的應該是他們用的是文化中的哪一些，用甚麼方法來做，而不是特定哪一種方法就是好的。我們看英國的城市，常常會想到自己家鄉的成就和做法，也就在這樣的對照之下，的確發現了我們的不足和我們的優勢。
我們對於城市發展的展望不比英國城市來的遠，看的多半是近程的利益，而沒有一個連貫的政策來領導，朝同一個方向前進。然而我們的多項優勢，的確是可以將台灣塑造成一個獨特的地方。我想這些當權者和所有台灣人都知道，但也只有在領導人有這認知的時候，才能以最適合台灣的方法來規劃屬於台灣的文化觀光。
另外，在課程內容上，我想如果在每個參訪景點之前若老師都先給我們一些課題和問題來做思考的話，我們在參觀的過程中能夠以這些題目作為基礎來思考所觀察到的東西，而不只是當作單純的觀光，尤其在伯明罕的兩個禮拜。老師的教學內容都非常有趣，對於遺產，文化再生，城市政策等等，都對我們非常有幫助，若在參觀中有這些相關問題常常被提出，能夠刺激我們思考，這趟實習一定可以激發更多想法。(見：《大英風華，精焠文化》〈第 10 章 國外實習生活體驗、感想與建議〉）
延續閱讀：
《國外實習體驗書寫
工業遺產文化創意產業
露天博物館發展文化觀光策略
文創觀光發展
Aug 12, 2023
Malacca 皇京港
蘇安婷·國外生活體驗
這是第一次造訪歐洲，行前慢慢複習著自己對於英國的印象，聽聽別人的說法，稍微緊張了幾天，但也就在十幾個小時的機途中漸漸看到了鬱綠的英國。的確，英國一直都和綠色連在一起，微冷但乾淨的空氣也讓我每天頭腦清晰。在實習第一站，我們在充滿人文氣息的伯明罕大學中聽到的是學者對於遺產的看法及實際應用上法規的訂定是如何影響英國遺產現在的面貌，也聽到文物保存的繁複工作對於英國文化傳承的重要性。在實地造訪多個不同不同類型的觀光景點過程中，印象最深刻的是英國對於自己所擁有文化的一種自豪與自信，並將這份自信揮灑在這些珍貴的，具有回憶的遺產上，雖不盡然有普世價值，但對於當地或是所有者來說，都是增添這些文物和建築物的多一份顏色。像是在 Winterbourne House 和 Blackcountry Museum 中，那種遙想當年人們如何生活的用心，再次創造出具有吸引力的景點的力量，令人印象深刻。不只這兩個地方，在伯明罕兩個星期中所參觀的每個地方，充滿的是對於地方文化、地景特色、歷史傳承甚至生活型態鍾愛的人們。他們不宜餘力的解說、分享和教育，讓這些地方不是呆板的教育場所，而是充滿活力的、知識和人情交融的空間。讓參觀的人充分的融入於管理者的佈置和巧思當中，也讓管理者、工作人員甚至於當地居民（以 Ironbridge來說）成功的在將地方打造成觀光景點之後，仍保有原本與地方的相關性。這些熱心的人們讓我想到台灣觀光景點的導覽人員，也是抱持著對於環境和文物的喜愛，才能讓這樣的感情傳染給遊客。在這一系列相關的課程和參觀後，體會到無論是在任何理論的條件下，多元化的內容、寓教於樂的功能和良好管理等是觀光景點持續吸引人潮的重要關鍵。而在伯明罕的這些案例中，成功的體現了上課中許多有趣的論點。
伯明罕的行程中，另一個值得思考的是伯明罕市在規劃城市遠景時的優先考量，並非在課堂上所學到創意城市的典範。相反的，經濟掛帥的方向讓城市持續以商業為重，反而非常象徵性的 Jewellery Quarter 和 Custard Factory 沒有得到適當的補助和推廣，使得文化觀光在城市中的地位只是政策中的一小部分，沒有發揮改變城市面貌和鼓勵文化力量的機會，十分可惜。
反而在英國的西岸有座因文化帶動成功而成為活力十足，創造力十分的海港城市―利物浦。在英國的一個禮拜，完全體驗到如何城市作為居民發揮創意、共同分享以及帶動文化資本的一個場所。從最有名的亞伯達碼頭到重要的文創空間，再到教堂利用和博物館的多方展示，文化在居住空間的潛力是無窮的，回饋給居民的不單單只是觀光客的增加，更是對於自己城市的認同和相聯性。利物浦的課程也著實讓我學到在每一場大型節慶之前後，以及城市社會面和經濟面之間的平衡及進步，都是需要紮實長時間的規劃以及之後持續有系統評估評量，才能正確掌握實際操作情況的。在利物浦的其間也遇到了很多有趣，充滿創造力的人們，在在都跟我們表示了對於城市的自豪和對自己的自信，我非常欣賞。這種隨著時代變遷而改變的彈性我也非常贊同。也是因為這些課程，才了解到從中央政府到地方政府，領導者在文化的推手中佔有關鍵角色。只有有長遠的眼光和重視文化在地成長的了解，才有向利物浦這樣漸漸茁壯的文化政策及漸漸凝聚的市民向心力。
這一趟三個禮拜的英國實習，是段紮實的課程，也是趟大開眼界的旅程。不僅和班上同學互相討論所看所學，也在和老師的討論中激盪出更多值得討論的問題。和班上同學的感情也在每天的生活和住宿中越加緊密，也學會更多在台灣不曾思考過或做過的事情。如何買票、問路、找路、找公車、點餐等等在台灣沒有碰過的問題在國外都變成了生活中的大事，我們也就常常在尋尋覓覓之中看到了更特別的東西，哪怕只是小小的一朵花或是一位願意分享的老爺爺。我想這都是我們在國外的時候特別會去發現注意的事。特別的是，英國人的好客讓人在惡劣的天氣中倍加溫暖，而我想這就是出國旅行，除了學術知識外最大的收穫。和當地人的時地接觸，在交談中看到不同的風景，在一個微笑中解決了問題，在不同文化中找到接合點，這也是在讀過千本書之後最真實的語句了。（下續）
Aug 12, 2023
Malacca 皇京港
戴瑋琪·國外實習之生活體驗
由於下學期的課程既充實又忙碌，這一次實習從籌備會議起跑到真正踏出國門的那一刻，都沒有給我太大的實感；直到了經過兩次轉機、飛機落地、進了伯明罕海關那一剎那，才真正有「啊，原來我現在到了英國」的感覺。
首些要感謝伯明罕大學的 Mike Robinson 教授與其他老師們和秘書，因為有他們無微不至的照顧與豐富多樣的課程規畫，才驅散了濕冷雨天帶來的灰暗心情。多元的課程搭配文學、宗教、遺產等不同類型的觀光型態，其中也不乏 Visual and Spatial Technology Centre（VISTA）跨領域結合觸控科技與文化資產展演的技術展示，先進又新奇的 3D 列印與多人多點觸控螢幕令大家大開眼界。
在伯明罕停留了說長不長，說短不短的兩週，對她的第一印象就是陰沉沉的雨天、市中心高高懸掛著的起重機與鷹架以及 Bullring 購物中心，伯明罕的確是個積極建設發展中的城市，但就像是張抽去了色彩的黑白照片，無法在遊客心中激起欲深入探索的火花。猶記第二天關於城市行銷的課程中走訪了 Marketing Birmingham 公司，與談人的簡報出乎大家的意料：我預想中使用工業文化與遺產型塑城市形象、發展城市觀光的部分並未著墨太多，眼前伯明罕以更新城市面貌、發展經濟為重，他們選擇暫且將工業的過往放在腦後，蓋起新穎的高樓大廈與會議中心。
Mike 教授說的對，並不是每一個城市都適合發展文化觀光。且換個方向思考，若了解自己的不足，先將都市的軟硬體設備發展全備、使市民富足後，再回頭審視自身的文化資產、發展文化觀光也並非是壞事，因此期待未來十年伯明罕成功找到自己的 Unique Selling Point，成為更具特色的旅遊目的地。
至於利物浦則是讓我只有驚艷二字可形容，雖無刻意要將她與伯明罕比較，但同樣是後工業城市，後者經過與 2008 年歐洲文化之都緊密連結的都市再生脫胎換骨後，無論是市容甚至是氛圍，都給予身為初次到訪觀光客的我一個十分鮮明活潑的印象。在這裡，我看到了前一個學期在文化觀光管理課中學習到的都市再生成功案例和創意活化文化資產、使城市本身發光發亮，不但給予市民許多休憩文化空間，近十年來於觀光方面得宜的運用披頭四、世界遺產亞伯特碼頭、泰德美術館等既有資產規劃城市觀光，各方面展現之豐碩成果建立起利物浦民眾對於地方的歸屬感與自信。
對於英國人而言，有歷史有故事的每一樣都是遺產，都是寶，就因為每樣文物都無法割捨，反而讓他們反思是否有必要製造出如此多的文化遺產，讓人好生羨慕，比起老屋老樹常無聲無息的被連根拔起消失的台灣，什麼時候才輪的到我們有這種煩惱？當走訪各式各樣的文化組織時，同時也看到了英國一些文化政策體制現狀上困難處，例如英國的文化組織與文化預算編列方面與台灣有很大的差異，不像台灣的博物館大多屬於國家、由政府補助，英國小型、獨立的私人文化機構或博物館只能在經濟海嘯中自求多福，為此他們無不努力開源節流、尋求贊助。當聽著有心又有抱負的 Worcester 陶瓷博物館館長娓娓訴說著整個博物館的故事，但由於補助來源不足，不得不將生產陶瓷的工廠關閉以度過危機，只有三人的工作團隊要分身乏術地營運一個地方博物館，實為不易。
總而言之，平安無事的結束在英國的實習與文化體驗，期間無論是生活上一起抱怨天氣與食物、扛著二十公斤的行李一同出遊小旅行，或是課程與參訪中見識到 Q&A 時間時歐文所同學精闢的見解、Final Presentation 時每個人大展身手的模樣．．．我們在英國度過了一個充滿學術與文化氣息的涼爽夏天，一起度過的每一天歷歷在目，共同創造出回憶是如此彌足珍貴、令人難忘。
感想與建議
本趟實習之旅給予我最大的收穫莫過於印證課堂上學習到的理論，在親身參觀體驗曾經探討的案例時是令人雀躍的，一切都要感謝劉以德老師不辭辛勞的國內外魚雁往返、來回奔波與籌畫，為我們洽談下此次千載難逢、有幸與管理者互動的寶貴經驗。謝謝老師，您真的辛苦了！
生活上略為不便的一點是，今年適逢倫敦奧運，備有廚房的學生宿舍出借做為選手村，所以住宿部分只有旅館可選擇。沒有廚房和鍋具的情況下只好餐餐外食，但英國外食昂貴，建議未來有機會前往英國實習的學弟妹隨身帶著鋼杯，並到當地購買小型煮水壺，行李中可多放幾包沖泡式的麥片、泡麵與湯品，必要時既能節省開銷、又能嚐到來自台灣的溫暖。
關於實習課程的建議，感謝老師的安排讓課程之餘留有充足的 Q&A 時間，鼓勵我們與英國的老師和管理者之間互動，無時無刻睜大眼睛發現問題並主動開口提問。此外課程安排最後一日的分組報告於訓練組織與口說報告能力相當實用，雖然需要同學自行運用課後時間討論，準備起來較為緊湊辛苦，但透過一一審視、比較這段時間記憶猶新的體驗與學習過理論的實踐，同學之間在討論過程中的腦力激盪無意間經常萌生的新想法，更是不可多得；發揮團隊合作精神，且得到老師的肯定，比得到任何的獎項還要重要，因此建議下次的實習課程若也能安排一至二次的報告機會，相較於室內課程與參訪行程應該會有些許不同的啟發。
Aug 14, 2023
Malacca 皇京港
劉怡君·國外實習之生活體驗
當每個英國人都在為他們的天氣道歉時，殊不知此次暑期實習課程已讓我們從他們身上看到許多。
曾於前年造訪過英國一個月，就對當地留下美好印象：彬彬有禮的英國人、舒適怡然的田園景致、便利快捷的交通運輸及觀光設施等，因此今年二訪的期待也就高了許多。大家到達 Birmingham 時是七月第一天，天空飄著細雨，好冷，我穿上了發熱衣。Mike 老師說台灣現在 32 度，可是這裡只有台灣一半的熱度，也預告著接下來的天氣都將濕濕冷冷的。
但是從第一天始業式與北教大文創所的同學會合後，彼此都感受到 Birmingham 大學的熱情接待，以及接下來安排之充實課程：第一堂課 Mike 分享了文化觀光的定義，接下來的課程由許多英國教授提供英國文化觀光相關的即時資訊、現象及名詞解釋，結合上學期課程所學之理論內容和實際範例，對於往後的實地參訪有相當大的幫助。而從 Birmingham 到Liverpool，事必躬親的劉老師及各老師們在參訪過程中仔細解說、充當在地導遊的專業與熱情也讓我們獲益匪淺。
此次實習課程印象最深刻的經驗是重返莎翁故居 Stratford-upon-Avon，在出發前兩天 Mike 就先為大家介紹了英國的 Literary Heritage，簡略英國的文學觀光類型，英國人如何利用英語作為一全球性語言之優勢來發展文學觀光，哈利波特就是最好的例子。因此，當我們抵達 Stratford-upon-Avon 小鎮，不僅得以一窺罕
見的莎士比亞時期古書樣貌、莎士比亞童年故居，也能在習得背景理論後，再次檢視 Stratford-upon-Avon 的文學觀光發展。雖然傾盆大雨狼狽撐傘降低了參觀時的‘literary atmosphere’，但恰好提供了機會比較此次與上次的參觀經驗。這次沒有老師或導覽人員的安排下，我第一時間反應是較上次感受到較少的文學氛圍，但劉老師一番話讓我再三咀嚼：「身為一位文化觀光研究者，最需具備的能力或說是條件，便是敏銳地觀察分析四周，以求得到更多批判思考後的結果。」也讓我反思自己的確需要更積極主動，用心眼看四周。
感想與建議
這次有機會與北教大文創所共同參與英國實習課程，也是個交流互惠的良機。在 Birmingham 大學最後一天課程的團體報告中，北教大文創所與 EMBA 學生以極佳的資訊運用能力和文化創意產業專業智能，呈現具備美感和創意之簡報，令人眼睛為之一亮，也激發出許多我們未知未見或已見卻不知。可惜的是，直到最後一天才算真正打破與北教大同學間的隔閡，因而無法進一步交流分享實習心得，實為遺憾。但往好的方面想，回台灣後將可預見兩所間的互動將存在更多可能性與火花。
最後，有幸參與這次英國暑期實習課程，見識到英國人的嚴謹幽默與親切和善，課程之充實與密集，一切的一切都要感謝劉以德老師不辭辛勞的規劃籌備大小事宜，師大歐文所全體師長的大力支持，Birmingham 大學方面的規劃以及所有相關單位的協助配合，才讓此次實習能夠順利圓滿落幕。與前年相比，這次的英國再訪，在表層所見下，更多了背後的知性與理論，自己的角色也從單純觀光客轉變成為文化觀察者，實為此次實習課程最豐富之收穫。（下續）
Aug 17, 2023
Malacca 皇京港
星洲社论·社论.为何土著专业人才与薪资偏低？
在公立大学入学名额“固打制”的保障下，土著享有就读大学的资源与机会比非土著多的多。我国政府于1971年发布《玛吉报告书》（Majid Report）指出，大学学生族群比例失衡，且土著学生选科也集中于人文科系。固打制政策随着报告书提出后而催生，从此大学录取新生时并不以考生成绩为标准，而是在特定族群为优先的基础上，再按成绩高低录取。
固打制推行了50年，如果以25年为周期，固打制已历经两代人；当年以固打制进入大学的莘莘学子，如今已经退休且年近70。但为什么50年后的今天，一直享有优先入学且选取更好科系机会的土著，却在专业领域上的比例远低于非土著？这还不包括统计局未公布（或未予以调查），在公民营机构服务的医师、电子电机、机械、土木、电脑资讯、航空航太、药学、AI领域等专业人才的土著比例，如果公开数据，可能更不好看！
所以固打制虽然50年来剥夺非土著的公平受教权，但只要志气高，还是能够自行开辟出路。相反的，固打制也没让非土著在职场上有更多的专业人士或有更好的表现。
英文与科系选择影响就业
是什么原因导致非土著的专业人士高于整体人口比例？前首相敦马早在2004年就说：“马来人大学毕业生的就业率所以低于华裔，是因为华人会选择正确（就业导向）的科系修读，毕业后他们在就业市场上比土著更具竞争力。而土著，尤其是来自马来语环境的学生，一般都不能有效使用英语沟通，在现实的职场上，雇主只会雇用那些沟通无碍的人，外国雇主，如果双方无法沟通，更不会雇用你。”
其实敦马的话一直到今天“依然适用”。两个月前，一位在国内大学工程系毕业，考获一等荣誉工程学位的土著学生，在社交媒体上抱怨说：“因为无法用英文沟通而一直找不到工作，反观那些很会吹嘘的人，更容易获得工作机会。”其实那些获得工作机会者，并不是只会吹嘘，而是他们能顺利与人沟通。一个大学毕业的新鲜人，总不能要求雇主替你找个英文翻译吧。
除此之外，获得政府资助出国的土著学生，有相当比例会选修伊斯兰法律、历史或一些有关伊斯兰的科系，过程中多数人没有选择修读英语，或一些有经济（就业）价值的工程、或专业科系。相反的，他们会选择到中东修读阿拉伯语，2006年6月，169名被送去在埃及开罗艾资哈尔大学的土著学生，最终只有5人通过阿拉伯语考试。新闻在媒体曝光后，使得大马保送政策非常尴尬。
低学历与非专业导致土著领低薪
9月，经济部长拉菲兹指出，“未能进入大学与未在专业领域工作”，是导致人民在职场上薪资偏低且加薪缓慢的主要原因。而低薪资不仅是族群之间（巫华印）存在差距，而同一族群当中也存在薪资差距。
拉菲兹表示，如果只在族群之间做比较，事实会被扭曲，例如华裔收入远高于土著。事实上，这要看某一族群有多少人从事薪资较高的工作。今天，职场上非土著有更多比例的专业人士，如会计师、律师、建筑师、工程师，他们也在私人企业领域工作。所以统计局的最新公布的资料证实了拉菲兹的说法，亦即未能进入大学和不在专业领域工作才是导致薪水偏低的原因。
目前，我国大概只有约30%的土著进入大学，而华裔学生升学的比例高出很多，例如全国独中生升大学比例大概介于60%至85%。
拉菲兹表示，未升大学的70%土著怎么办？他们拉低了薪资水平，因为只有小部分的土著继续升学而有机会成为专业人士而获得更高的薪资。事实上的反应是，获得专业职位的土著毕业生人数与人口比例失衡。所以政府必须探讨土著大学毕业后却未进入专业领域的现象。因此，政府应该设立一个补救系统，让完成学业的学生继续获得技职教育和専业培训，让他们还有翻身机会。(21.12.2023 星洲日報社论)
Dec 21, 2023
Malacca 皇京港
·製作PPT
各小組製作的PPT融合了影像、圖像和配音，每當遇到技術問題，學生都會上網觀看教學影片，學習怎樣把PPT做得更好。
比較意想不到的是，學生還學會尊重圖像版權。〈宗教改革〉小組提到，他們過去沒有想過PPT使用的圖像素材是有可能侵犯版權的，當他們意識到這一點之後，在剪接時便加倍留心，會在畫面一角註明圖像來源。
團隊協作與時間管理
吳國榮當初在規劃課件製作活動時，就因為考慮到這個活動需要大量討論，所以規定組員必須來自同一個班級。即便如此，學生平時還是各有各忙，〈哥倫布〉小組說，他們多數組員都是聯課的幹部，要安排時間開會都很困難，很多工作是截止日期快到了才開始動手。經過一段日子的磨合之後，大家才把默契培養起來，漸漸進入狀況。
自主學習的體現
如果讓老師來製作同樣主題的課件，呈現方式很可能不一樣。誠如循中校長羅洪賢所言，換作是他，他大概不會選用學生選用的那些照片，可是學生就是喜歡，因為這些選材比較貼近他們的生活，最重要能夠引起他們的學習興趣。
他說，傳統課堂中，老師教什麼學生便學什麼，可是在現在這個時代，自主學習很重要，這種有意願地學習才能夠在學習路上走得比較遠也比較久。另一種有效的學習是參與志工服務，參與志工服務不僅能拓展學習領域，還可讓學生在有成就感的情境中快樂學習。如今如果有學生找他寫推薦函，他第一點不是要看學生的成績，而是先看學生在中學這些年有沒有參與校內外的志工服務，“因為這點代表了學生在學習路上的一種態度。”
羅洪賢說，學生製作課件是從他們自身的角度出發，選材方面會更貼近學生的生活。
學生製作課件的其中一個顯著好處，是深化他們對某一課題的了解。像柔佛的港主制度，雖然獨中初二歷史科的某個單元有介紹這種制度，但課本的篇幅有限，學生能夠得到的知識就那麼多。寬柔中學至達城分校的學生為了製作關於港主制度的課件，他們甚至在老師的帶領下走訪新山老街，實地考察得到的收穫，比閱讀課本還有網上資料更加深刻。
製作〈港主制度〉課件的4位學生是史地學會的會員，他們和學會顧問劉健順老師實地考察了兩次，參觀陳旭年街、柔佛古廟、紗玉河及新山華族文物館。學生陳泓斌（初三）說，過去他一直以為歷史科都是靠死記硬背，但他在製作課件的過程中接觸了課本以外的知識，才發現歷史原來可以很有趣。
學生陳咨穎（初三）也覺得，製作課件免不了需要挖掘課外資料，所以是推動自己深化學習的一種好方式。尤其藉著這次機會，他去了一些以前不曾去過的地方，這種親身體驗更能激發他對歷史的興趣。
〈港主制度〉這個課件從最初選題到最終完成，大概用了8個月時間。劉健順老師說，他一邊監督學生，一邊學習放手讓學生有發揮的空間，他們遇到的難題是很難辨別一些資料和圖片的真偽，由於課件會在網上公開發布，因此他們必須對每個細節都很謹慎。
為了製作課件，寬柔中學至達城分校的學生陳泓斌（左起）、顏子傑、周騫（右起）和陳咨穎在劉健順老師（中）的帶領下到紗玉河考察。
“原來我可以做小老師！”
傳統課堂中，教材課件都是老師準備，刻板印象認為學生沒有能力製作課件，何況只是一群中學生。所以，當董總文宣企劃員傅美華跟學生說明課件製作活動時，學生都覺得“哇！原來我可以做小老師，原來我做的課件是可以給老師在課堂上播出來的！”
傅美華說，現在的學生不缺發揮的平台，但這些平台往往都是在聯課方面，少有像製作課件這種偏學術的平台。製作課件的成就感會促使學生自主學習，這次活動證明了只要有老師的引導，學生確實有能力製作課件與同學分享他們學到的知識。
傅美華說，參與課件製作猶如當小老師，學生會為此有成就感。
這項學生志工計劃明年將會繼續。曾慶方說，課件可不限於單一學科，學生可以製作跨學科或跨領域的課件，經審核和分享至董總平台的課件，將可獲得獎金鼓勵。
學生製作課件是從學生自身的角度出發，他希望藉由這樣的一個活動，使學生真正成為學習的主人。
曾慶方說，2024年學生課件製作活動廣邀全國獨中參與，經審核和發表在董總平台的課件將獲獎金鼓勵。學生製作的課件將與全國獨中分享。
（22.11.2023周二，星洲日報活力副刊；報道：梁慧穎 / 攝影：辛柄耀、 受訪者提供照片；原題：學生製作課件，豐富獨中教材）
愛墾網評註：専题學習（Project-Based Learning），又稱：基于項目的學習。
Jan 20
Malacca 皇京港
鄉產學實踐：學生製作課件=専题學習體驗（Project-Based Learning）
傳統課堂中，所有教材課件都是由老師準備，學生只是被動地學習。但學生到底想要什麼，也許他們自己才最清楚。如果讓他們製作課件，他們也許無法盡善盡美，但做出來的東西卻可能讓同學更有共鳴。
董總頒發證書予參與課件製作的學生。
現今網上有很多知識型頻道，都是用短短几分鐘講解一個主題。如果了解這些內容的生產過程，就會知道即使只是短視頻也不簡單，從搜集資料、寫劇本、剪接到配音，背後肯定要下許多功夫，而且可能不是單靠一人完成。
關於這點，參與董總“學生志工計劃”的學生肯定深有同感。這群學生在董總的號召下，為獨中歷史科製作課件，今年已完成的主題有〈墨索里尼〉、〈宗教改革——路德教派〉、〈宗教改革——卡爾文教派〉〈哥倫布〉和〈港主制度〉。
吉隆坡循人中學歷史老師吳國榮負責帶領學生製作課件，他說：“像墨索里尼和法西斯主義，我們歷史老師都未必能夠把這個主題講得好。經過半年每周1小時的線上會議，學生不斷修改劇本，才終於完成這幾分鐘的課件。”
〈墨索里尼〉課件
〈宗教改革——路德教派〉課件
〈哥倫布〉課件
〈港主制度〉課件
老師只做引導不做主導
學生製作的課件將會用來充實董總“E啟學”線上學習平台。這個平台自2020年9月推出，目的是要實現資源共享和幫助學生自主學習，內容包括電子課本、教學視頻、教學PPT、練習題等輔助教材。
為豐富平台內容，董總2022年展開“學生志工計劃”，向獨中生徵求課件，首推歷史科。吉隆坡循中是去年第一所響應的學校，今年除了循中繼續響應之外，柔佛寬柔中學至達城分校也參與其中。
由於活動講明是由學生自己製作課件，因此老師的角色只是從旁引導還有把關內容。以循中吳國榮老師的話說，老師的主要工作是協助學生組隊和陪伴他們學習，“整個過程裡面，老師只做引導，不做主導。”
如果要評價學生做的課件，老師肯定能夠挑出問題，但他提醒自己不要過於挑剔，畢竟這是學生做給學生看的課件，即使做出來的東西有瑕疵，只要學生能夠接受就好，老師的意見應盡量減到最少。
“有時候老師做的課件都未必會被學生喜歡。”他說，這次既然要學生自製課件，就應該放手讓他們發揮，老師只要確保內容正確及沒有不良意識就好。
吳國榮帶領循中學生製作歷史課件，他認為既然是學生的作品，老師就應該放手讓學生髮揮創意，不宜太過挑剔。
過去6個月，他帶着高二班的3組學生完成4個課件，每組每周線上開會1小時。他笑言：“現在的孩子很可愛，平時在班上不溝通，到了Zoom（線上會議）才會溝通。”因此他認為，比起完成課件，更重要的收穫是學生經過半年的磨合與共學，學會溝通及協作。
從搜集資料、寫劇本到製作PPT
循中11月舉辦課件成果發表會，3組學生除了發表各自製作的課件，也分享他們在製作過程中學習到的東西：
資料搜集
上網找資料不是輸入關鍵字搜尋那麼簡單，〈墨索里尼〉和〈宗教改革〉的小組都不約而同說道，雖然ChatGPT之類的工具非常便捷，但問題是他們無法確定這些工具提供的資料是否完全正確，所以需要花功夫篩選資料和請老師審核。
吳國榮說，網上確實有很多資源，可是學生未必懂得辨別好壞。這次的課件製作就提供了一個很好機會，提高他們對於網上資料的辨識能力。
寫劇本
要用短短几分鐘交代一個歷史背景不是簡單的事，非常考驗學生爬梳資料還有講故事的能力。像〈宗教改革〉小組便不知不覺把劇本寫得非常長，長得可以錄製大概20分鐘的影片，可是就像組員說的，“20分鐘影片我自己都不想看，相信大家也沒興趣看”，所以他們把劇本改得比較精簡，還增加了一些戲劇表達手法，希望增加劇本的趣味。
董總學務處副執行長曾慶方說，如果按照傳統教學，歷史是很枯燥的學科，但其實歷史科有很多故事，如果很會講故事的話，歷史科可以很精彩，這次的課件製作就訓練了學生篩選資料還有說故事的能力。
Jan 20
Malacca 皇京港
在山東文旅的喊麥帶動下，省內各市也行動起來，河南推出「我姓河，河鵝河」，山西推出「我姓晉，叫晉寶」等。由於部分內容過於土味無釐頭，有網友評論稱：「刷到自己家鄉的那一刻，懸著的心終於死了。」
與此同時，各地文旅局還開啟了「搖人」節奏：河北文旅請了趙麗穎過來「扛大旗」，四川文旅把凌雲搖了出來，劉濤在江西文旅抖音官號下留言「助力家鄉上分」，重慶文旅局請來肖戰助力，王一博錄制宣傳視頻推介家鄉河南。
攜程數據顯示，隨著各地文旅局花樣出圈，搜索熱度持續升高。1月8日至14日環比上一月同期，河南搜索熱度上漲約五成，山東、山西搜索熱度上漲約四成，廣西、吉林、河北搜索熱度均上漲超兩成。
旅游產品才是根本
相關數據顯示，經過多日「互捲」，河南省文化和旅游廳抖音粉絲從1月10日的15.6萬漲至如今的157.5萬，漲粉逾百萬，其中1月13日單日漲粉超60萬；河北文旅粉絲自1月12日的45.6萬，漲粉至91萬；山東文旅賬號粉絲自1月11日的143.9萬，漲至166.2萬。另外，山西文旅、四川文旅兩天時間也漲粉近十萬。
劉傑武認為，目前各地文旅廳、文旅局的宣傳還處於低成本高產出的階段，「有淄博、哈爾濱的案例在前，各地都有通過自媒體營銷博取流量的動力」。
不過，他提醒，雖然當下一些省市流量很高，但一些省市本身冬季旅游產品比較缺乏，在宣傳中直接用夏季旅游產品做填充，導致自媒體營銷雖然聲浪很大，但是並不能激起人們的奔赴欲望。「營銷雖然熱鬧，但根本還是在旅游產品。」他說。
于海波指出，當代游客熱衷於通過地方性話題和網紅網友衍生故事與評論互動激發出游動機，各省市應從細節上提升旅游食住行游購娛文旅服務，抓好旅游市場秩序的事前和事中管理，在文旅產品與游客、網友的互動中迭代激發有效市場，促進社會資本和商戶服務投入。
孫小榮談到，從「淄博燒烤」到「哈爾濱」爆火，想要成為網紅城市，一座城市需要具備豐富的地方文化，提供獨特的體驗；同時，要在社交媒體上具有吸引力，贏得年輕人的認同；城市服務要體現友好和貼心，構建友好型城市；此外，市民的信任和支持也很重要，只有主客共享，才能實現全城狂歡。他認為這四點既是一座旅游城市的基礎，也是成為網紅城市應該自我檢視的標准。
孫小榮認為，當各地都在瘋狂開展「花式營銷」時，一些缺乏應季特色產品、服務水平難以保障的省市可能會面臨「借勢反噬」現象：越宣傳，越暴露某些短板，還可能誘使游客啟動「倒查機制」，重拾陳年舊事的不好回憶，對目的地展開秋後算賬式的譴責。
他說，各省市在做借勢營銷時，應該重點考慮植入的內容。否則，盲目追求熱度，可能只會「熱」一陣，而無法持續「鬧起來」。「熱熱鬧鬧，才是文旅該追求的發展環境、營商環境和消費環境。」孫小榮說。（原載：2024-01-16 來源：中國新聞周刊；原題：各地文旅局集體"捲"上熱搜，業內驚嘆中國旅游業全國聯動盛況前所未見）
開年最捲行業：各地文旅局拼了！怪招不斷，令人瞠目結舌
黑龍江省哈爾濱阿城區文旅局長日前在「冰雪大世界」為游客們跳舞火出了圈，帶動哈爾濱旅游業火爆一時，在中國經濟低迷的當下，這似乎讓各地官員看到了一顆救命稻草，各地的文旅局長們紛紛出招奇招吸引游客。網民感嘆：「誰能想到，開年最捲的行業是各地的文旅局！」
網絡熱傳的視頻顯示，哈爾濱阿城區文旅局長帶領一幫年輕人伴著勁歌跳得汗流浹背，台下游客一片歡呼叫好，氣氛相當熱烈。
隨後，各省市紛紛推出了自己的旅游宣傳片。
河南的一支宣傳片出現了一群年輕男子，赤裸上身，在瀑布前大秀肌肉，被網民揶揄「色誘」。
1月13日，不少河南網友反映稱，收到了河南省文旅局的短信，號召各市身高超過180的未婚男青年抓緊時間去當地文旅局報導，「積極配合當地派遣工作，為我省旅游文化工作添磚加瓦。」
14日，一系列河南景區的美男宣傳片橫空出世。
不過當地文旅局否認曾發過相關短信。
有網友披露，河南文旅（已進入）『癲瘋』狀態怒發28條視頻，零晨2點不下班還在發，不到36小時連發52條抖音。
16日，張家界國家森林公園官方帳號發佈一則視頻，數名身穿黑色長袍的僵屍在「趕屍人」的手勢揮動下，跟隨著音樂律動，一會前行跳動，一會左右扭擺。影片文案稱：「你們要的局長趕SHI來了！誰先找到彭振華局長，魅力湘西帥哥任你挑。」
這則視頻發出後，引發網民吐槽，因為輿論反應不佳，隨即被消失。
據陸媒《紅星新聞》報導，彭振華16日下午接受采訪，否認出鏡表演「趕屍」，並表示以後會采取其他更有創意的形式去拍攝影片。
另據《極目新聞》報導，15日，彭振華和張家界魅力湘西的演員一起變身當地土家族勇士「茅古斯」，跳起了「科目三」吸引游客。現場圍觀的游客一邊用手機記錄，一邊感慨，「為張家界招攬客人，太拚了吧！」
浙江則動員該省既有一定名氣又有一定顏值的年輕女性，拍攝了一支視頻吸引游客。
西安推出了秦始皇、兵馬俑合跳科目三。（2024.1.18 網摘）
Jan 21
Malacca 皇京港
别捲了，閃開，關鍵還是在旅逰産品
最近頻頻上熱搜的哈爾濱，讓各地網友坐不住了，紛紛在線當起了監工，喊話自己家鄉的文旅局「快來抄作業」，卻沒想到，各地文旅局奇招頻出，集體「捲」上了熱搜。
1月14日晚，有網友發現，洛陽龍門高鐵站不僅有身穿飛魚服的「錦衣衛」們恭迎游客，竟然還直接准備了100顆鑽石贈送，最大有1克拉，只需回答幾個關於洛陽的問題，或現場與主持人對詩，即可輕鬆領取。
洛陽龍門高鐵站答題送鑽石活動。圖片截圖於河南文旅抖音官方賬號
相關視頻顯示，不少游客拿到鑽石後滿臉不可思議，向來來往往的游客展示免費拿到手的鑽石，喜悅之情溢於言表。河南文旅則因這「捲王之王」行為登上了熱搜。
與此同時，其他省份也不甘示弱，山西、山東、四川等省份紛紛被捲入「戰場」，開始秀美食美景，主打一個「在線聽勸」以及「不按理出牌」。
中國旅游改革發展咨詢委員會專家委員孫小榮接受中國新聞周刊采訪時表示，中國旅游發展史上從來沒有出現過這樣全國聯動的盛況。
他說，因為哈爾濱的火爆出圈，各省份之間終於有了一個共同的話題來展開一場盛大的流量爭奪戰，這促進了往昔難以高效互動的區域聯動，在信息層面實現了交互式的輸出與循環，在客源市場上也實現了交互式的互動。
深圳大學旅游發展研究中心研究員劉傑武對中國新聞周刊表示，各地文旅局答捲的背後，是各地文旅局承襲下來的文旅「有作為」的考量，同時實現了利用低成本宣傳博取高關注和高旅游者流量的目的。
「題海戰術，勝在數量」
在這場各省文旅局互捲的大戲中，最先「捲」出圈的是河南文旅。
1月9日開始，河南文旅官方賬號「河南省文化和旅游廳」每天發佈二三十條視頻，連續四天發佈了112條視頻，持續展示本地的文旅資源，吸引了近百萬新粉絲，主打一個「量變總會引起質變」，以至於「河南文旅到底發了多少抖音」相關話題成為熱門搜索。
有網友評論稱河南是「被大家喊話喊著急了」，還有人稱「這是河南的老戰術——題海戰術，勝在數量」，畢竟「河南文旅注冊抖音賬號還不到500天，已經發了1.1萬條視頻」。
中國新聞周刊觀察到，從1月15日凌晨開始，截至當日清晨08:00，河南文旅官方賬號已經發佈了9條短視頻，夜間幾乎每個小時都會發一條，可謂將「不眠不休」貫徹到底。
雖然河南文旅的高頻率發文引人注目，但更吸引人眼球的卻是其00後管理的文旅賬號「河南旅行推薦官」，在其他官方賬號發美食美景的時候，他們發佈的系列美男視頻圖集將其再次推上熱搜。
還有網友對河南文旅的宣傳戰術進行了總結：「題海戰術捲上熱搜，美男計一出誰與爭鋒？」
河南的花樣寵粉並不止於此，洛陽龍門高鐵站百顆鑽石免費送游客這一舉動，將寵粉行為推上了新高度。
不過，河南這「壕氣十足」的行為並非純粹為了流量。相關數據顯示，中國人造金剛石年產能佔全球的50%以上，而中國人造金剛石90%以上的產能在河南。
河南柘城縣是中國的「鑽石之鄉」，其金剛石微粉的年產量和出口量分別佔據全國的70％和50％，年產金剛石單晶60億克拉、金剛石微粉100億克拉、培育鑽石毛坯及加工銷售600萬克拉，可以說河南靠一己之力打破了外國壟斷的鑽石市場。
河南的這一舉措，不僅宣傳了當地的文化特色，還推介了家鄉的優勢產業。
劉傑武指出，河南文旅沖上熱搜的背後，是河南在文旅領域對自媒體營銷方式的嘗試，通過營造出圈話題獲取流量，從而提升文旅的知名度。
南開大學旅游與服務學院副教授於海波向中國新聞周刊表示，河南近些年文旅發展已經走過了從資源依賴、景區建設升級，創意突破到文旅文創融合的發展歷程。不過，她提醒，河南作為文化和度假產品大省，寒假及春節旺季的研學旅游、親子游、家庭游、度假游的潛力很大，宣傳中應注意避免方向偏頗，要兼顧更廣泛的潛在游客群體。
山河四省「混戰」
在河南文旅被「捲」上戰場的同時，其他城市也紛紛主動或被動「入局」。
1月11日當晚，山西文旅連夜跟上河南文旅的步伐，從晚上8:00到第二天早上6:35分，一共發佈57條視頻，最快的時候一小時發了12條，1分鐘發2條。有網友稱「河南文旅按小時發，咱們山西按分鐘發」，「山西文旅你勤快得讓我有點陌生」。
河北文旅則自稱「捲王」，宣布要將「捲」進行徹底。1月12日，河北文旅局「聽勸」，將其官方賬號名從「河北旅游」改名「河北文旅」，並發佈視頻「宣戰」，稱「山河四省（山西、山東、河北、河南）互不內捲條約正式結束，今天這個捲王我當定了」。
緊接著次日，河北文旅日更75條短視頻，所有視頻都帶上了#河北捲王#的話題標簽，被官方提醒「一口氣發太多啦，先休息一下吧」。對此，河北文旅稱「75條是抖音的極限，不是河北文旅的極限」，被網友戲稱「衡水模式的風終究是吹到了河北文旅的身上」。
河南、山西、河北槓上了，山東文旅也坐不住了。1月11日，山東文旅官方賬號「好客山東」直接公布郵箱，呼籲山東網友踴躍投稿。誰也沒想到網友還沒來得及投稿，一句「你姓東，東三省，你們那邊嘎嘎冷。我姓東，大山東，俺們這邊很響晴……」的土味視頻就把山東文旅送上了熱搜，超過102萬網友點贊。
Jan 21
Malacca 皇京港
29. "Creativity is piercing the mundane to find the marvelous." – Bill Moyers
Bill Moyers is an American journalist and political commentator, and former White House Press Secretary. He's been involved in public broadcasting for many years, producing documentaries and news journal programs.
Moyers' quote emphasizes the idea that creativity is about finding the extraordinary within the ordinary. This perspective encourages us to look at the world with a fresh perspective and to find inspiration in everyday life.
30. "True happiness comes from the joy of deeds well done, the zest of creating things new." – Antoine de Saint-Exupery
Antoine de Saint-Exupery was a French writer and aviator, best known for his novella, The Little Prince (1943).
This quote reflects his view that happiness isn't derived from the result of our actions, but from the process of creation itself. His idea of creation isn't limited to the arts, but extends to all kinds of human endeavors where something new is brought into existence.
Key takeaways: quotes about creativity
After reading these powerful quotes about innovation and creativity, you may have come to some of your own conclusions about the creative process.
We’ve also put together a few key takeaways that we’ve learned from getting lost in the world of creativity quotes:
Your unique perspective is your creative gold.
Bringing the spirit of fun, excitement, and child-like wonder is extremely valuable to being creative.
The more you live a life that inspires you, the more access you have to your creativity.
You’re not always going to be inspired. Sometimes you must sit down and work despite how you might feel.
Self-doubt is normal. Create anyway.
It takes time and effort. Small wins are stepping stones to success.
Create for yourself, not for the approval of others.
Be curious about life.
Creativity is not a moment—it's a flow.
Creativity can come from your inner world, or be inspired by things around you.
Refining and simplifying your creations lead to beautiful finished products. It’s a skill that must be learned.
Being creative is as important for solving real-world problems as literacy.
Creatives in all industries—marketers, designers, artists, business leaders, etc.—need to feed their inspiration to keep creativity alive. We do this through lifestyle, learning, practice, and community.
（Source:30 insightful creativity quotes to inspire innovation By Ben Barnhart @ https://www.linearity.io；About the author：Ben Barnhart is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing. ）
Feb 4
Malacca 皇京港
27. "My contention is that creativity now is as important in education as literacy, and we should treat it with the same status." – Sir Ken Robinson
We now know creativity is serious. And we understand that it's a form of play. But do we consider it to be as crucial in society as academic literacy?
Sir Ken Robinson is an educator and author of Creativity in Schools (2015) and other books on creativity and education. He argues that schools are killing creativity through merit-based education and "teaching to the tests."
It's this approach to education that has led to most people missing an essential aspect of everyday life: critical thinking.
When we learn to practice critical thinking skills, creativity becomes a natural extension of our lives.
28. "Belief in your creative capacity lies at the heart of innovation." – Tom and David Kelley
The brothers Tom and David Kelley are thought leaders in the design space. Together, they authored Creative Confidence (2014). David is the Founder of Stanford University's d.school, a multi-disciplinary school focused on innovation to solve real-world problems.
Building your creative confidence means regaining the enthusiasm and courage to go out of your comfort zone.
Many business leaders and "non-creative" roles at companies think of themselves as unartistic, and wouldn't place themselves in situations where they don't know how to perform the task at hand.
But allowing yourself to act creatively, and make mistakes, is essential for your personal and professional growth. And you may even discover a new passion and career path.
Related:
遊學·把自我故事說好的快意
沙巴海丝故事館
LITERATURE: The Great Story Continues
ARCH: The Friendship Glows
PARK: The Cultural & Creative Hub
Feb 4
Malacca 皇京港
21. “Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.” – Austin Kleon
When in doubt, create what you’d like!
We can get so caught up trying to create for an audience or a client that we neglect to create for ourselves.
The most impactful and beautiful creations come from artists and designers who personally love what they are creating.
22. “Creativity is a wild mind and a disciplined eye.” – Dorothy Parker
This quote speaks to the balance that’s necessary for any creative project.
Yes, it requires freedom, letting go, letting your imagination run wild, and all the rest. But it also requires a refined eye that knows how to pull everything together in an aesthetically pleasing way that makes it enjoyable for a viewer to experience.
23. "Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones." – Bruce Garrabrandt
Bruce Garrabrandt, a self-taught artist, emphasizes the active nature of creativity with this quote. He believes that creativity does not depend on waiting for the perfect moment but making the most out of the ordinary ones.
As an artist who began with no inherent talent for drawing, Garrabrandt's perspective on creativity is rooted in his own journey of learning skills, overcoming frustrations and setbacks, and eventually becoming a professional artist.
He encourages the development of individual gifts into talents and abilities, fostering creativity.
24. "You can't wait for inspiration, you have to go after it with a club." – Jack London
This quote is from a 1905 essay by Jack London titled "Getting Into Print." London was a prolific writer who depended on his literary skills for his livelihood. He encouraged other writers to proactively seek inspiration rather than waiting for it to come to them.
He saw the writing process as requiring discipline, persistence, and the willingness to learn from others.
25. "If you want creative workers, give them enough time to play." – John Cleese
John Cleese is an English actor, comedian, and writer. Cleese is known for his comedic work in Monty Python's Flying Circus and Fawlty Towers, and he has often spoken about the importance of creativity, play, and humor.
26. "Serious design, serious play, is something else. For one thing, it often happens spontaneously, intuitively, accidentally or incidentally." – Paula Scher
In her 2008 TED talk, Great Design is Serious, Not Solemn, designer Paula Scher describes the difference between serious and solemn design. Scher is most famous for the album covers she created at CBS records, and the large text-based designs she created in the span of her accoladed career.
Seriousness is a laser focus on the task at hand, and a full immersion in the creative process. Solemn design, on the other hand, is focused on perfection and quality.
There's still a place for solemn design. But to be truly innovative and produce something new, you need to be creatively at play.
It's this creative energy that has led to some of the most surprising, delightful, and effective designs of all time.
Feb 5
Malacca 皇京港
15. "There is no innovation and creativity without failure." – Brené Brown
What would any inspirational quote article be without a bit of wisdom from Brené Brown?
Failure is so important to learn from. It teaches us how to refine and where to improve, plus “failures” can guide us to something better, something unexpected. They can break us open to something we’ve never thought of before.
16. “The creative process is a process of surrender, not control.” – Bruce Lee
The control comes afterward, when we're refining. But to get to that point, we have to get out of our own way and allow creativity to flow through us.
Art is surrender. If you’ve ever dived into Eastern philosophies, you’ll know that people spend entire lifetimes simply learning the art of surrendering. You don’t need to become a monk, but you might want to consciously practice surrender while you're creating.
Often, the secret to creativity lies in the subconscious. By learning to surrender, we let go of rational thinking and the conscious mind to discover the gold that lies deeper within ourselves.
17. “The creative adult is the child who survived.” – Ursula Le Guin
Some research shows that all humans start out creative as children, and creativity is simply neglected, or we’re trained out of it as we grow older.
Picasso had a similar opinion to Le Guin when he said, “Every child is an artist. The problem is to remain an artist once they grow up.” This is a reminder that, in order to access creativity, we have to let our inner child come out.
We have to play and be curious. A true sign of intelligence is allowing the child within to come out and play and understanding the value in this child-like point of view.
18. “Great things are done by a series of small things brought together.” – Vincent Van Gogh
This quote from painter Vincent Van Gogh reminds us that creative projects, especially larger projects, don’t happen overnight.
It takes working at it in a series of moments consistently. It also reminds us that a career, a portfolio, or even a hobby takes time to build. Every project you complete is a step closer to becoming great at what you do.
Your greatness is accumulated through a series of moments; it doesn’t happen in just one moment.
19. “Make visible what, without you, might perhaps never have been seen.” – Oprah Winfrey
Where would anyone be without the wisdom of Oprah Winfrey?
Expressing our creativity is an opportunity to shed light on something. This can take the form of solutions, inventions, and art. It comes back to that unique perspective, once again. Each person’s creative expression adds to the birth of new ideas in the world, variety, and diversity in perspective.
20. “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci
We’ve dedicated an entire post to the beauty of simplicity. Making something complex simple in art and design is often the most significant challenge.
It takes craft, intelligence, and experience. When trying to convey sophistication in a project, always keep the overall goal of simplicity at the center.
Feb 6
Malacca 皇京港
11. “Create with the heart; build with the mind.” – Criss Jami
The thinking mind can get in the way when trying to be creative.
Overthinking is another blocker to creativity. Criss Jami’s quote reminds us to create from a place of emotion and inspiration. Your art and designs won’t always make logical sense and don’t need to.
Every idea, doodle, and design is a stepping stone in your creative process. Skip one of them, and you might never find out what new heights of creativity you can reach.
12. “Deadlines and things make you creative.” – Jack White
Here's an intriguing perspective from White Stripes musician Jack White.
Many would argue that deadlines “and things” put pressure on you and hinder creativity. However, we believe many marketers and designers will agree that deadlines push us into action and force us to get creative.
Budget limitations, time constraints, and a lack of resources drive creative thinking and sharpen problem-solving skills.
The innovation process is often put into motion by external constraints that force us to reimagine modern society. Inflexible people may struggle to act creatively in constrained circumstances, as their natural bent leans towards keeping things the same.
But discomfort is oftentimes the birthplace of innovation and an instrument of entrepreneurship.
13. “You can be cautious or you can be creative, but there's no such thing as a cautious creative.” – George Lois
Art director and designer turned author, George Lois is most famous for designing almost 100 iconic magazine covers for Esquire between 1962 and 1973.
This is one of the most famous quotes about creativity of all time. Lois reminds us that we must get messy and break some rules when exerting creative effort.
Lois goes so far as to say that caution isn't an aspect of creativity. When faced with a conflict of ideas, throw caution to the wind and do something out of the ordinary.
14. "You can't use up creativity. The more you use, the more you have." – Maya Angelou
What a relief to know that your creativity can’t run out. It’s an endless resource that becomes more activated the more you unleash it.
Perhaps that’s why it’s often called a “creative flow.” Everyone experiences “dry spells,” but this can be due to a lack of inspiration or too much stress. It doesn’t mean your creativity has been used up or lost.
The key to creativity is unlocking something within yourself so that the creativity can flow.
Feb 7
Malacca 皇京港
7. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” – Mary Lou Cook
The creative process is messy, no doubt.
Mary Lou Cook reminds us that to be creative, we have to get messy, explore, and go against the grain. The most notable part of this quote is “making mistakes” and “having fun.”
Don't take things too seriously, and allow the spirit of fun. This approach will unlock your infinite capacity for creativity and foster an innovation mindset.
8. “It's no good being too easily swayed by people's opinions. You have to believe in yourself.” – Donatella Versace
Madame Versace knows what she’s talking about.
Perhaps the chief enemy of creativity, even more so than self-doubt, is seeking others' approval. You’re never going to win everybody over.
The most successful people in any creative endeavor trust themselves and believe in their work so much that they don’t need anyone's approval or permission.
Staying laser-focused on your creative work will help you turn viable ideas into innovations.
9. “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward De Bono
Creativity isn't taken seriously enough in "serious" contexts like business and government.
But there's evidence that this is changing. If you look at business hubs like Silicon Valley, you’ll see how creativity and play are valued as an essential part of technological advancement. Larger corporate institutions in low-risk, horizontal industries also look to the Valley for inspiration and innovative practices.
The field of creativity is being studied as a type of learning process, and creative principles are being applied in business, education, policy-making, and beyond.
In business, you need to find ways to foster a culture of innovation in your team. This can be done by providing opportunities for creative collaboration between individuals and cross-departmental teams. Listening to your customers and taking calculated risks will also provide innovation opportunities.
A successful innovation strategy will lead to business progress and team growth.
10. "Begin by learning to draw and paint like the old masters. After that, you can do as you like; everyone will respect you." – Salvador Dalí
Reaching the level of the "old masters" may take a lifetime of dedication—and you might want to spend your lifetime focusing on other things, too.
But that doesn't make you any less creative.
There are many styles to experiment with. If you’re a designer or illustrator, you need to focus on honing your skills and experimenting with new mediums.
With practice, you'll be able to accurately capture what’s in your imagination.
Salvador Dalí captured such incredibly imaginative imagery because he had incredible skills that afforded him this ability.
We also think that maybe Dalí meant you have to earn respect as a creative by studying the established rules and principles of art. Then, you have the privilege of breaking them.
Pablo Picasso had similar ideas evident in his quote, “Learn the rules like a pro so you can break them like an artist.”
Feb 8
Malacca 皇京港
3. "You use a glass mirror to see your face. You use works of art to see your soul." – George Bernard Shaw
This phrase is one of the many aphorisms by George Bernard Shaw (1856–1950), a famous Irish playwright, critic, and polemicist. His work is characterized by satire and insightful commentary on societal issues.
Shaw uses the illustration of a mirror to show how art is a reflection of one's inner world.
Every human has a unique perspective of the world. Everyone can create something original. Just like every person has a unique reflection in the mirror, all our creative expressions can be unique, too.
To any creative type seeking authenticity and originality in their style, the more you connect with your inner world, the more you will support originality in your art instead of continuously looking outside for inspiration.
4. “A creative life is an amplified life. It's a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life” – Elizabeth Gilbert
The wonderful Elizabeth Gilbert has exploded as a thought leader on “the creative life” since her book Big Magic (2016) became a bestseller. Her Ted Talks have also reached millions of people.
This quote reminds us that creativity blossoms when your lifestyle supports it. You have to be inspired, connect with interesting people, learn new things, and see new people consistently.
You can keep expanding your way of thinking with art and culture, and satisfy your curiosity with travel and education. You can stay inspired by surrounding yourself with beautiful design, fashion, and food.
marketing power template
You must experience interesting things to know how to create anything interesting.
5. “Don’t wait for inspiration. It comes while working." – Henri Matisse
Matisse was quite the fountain of wisdom regarding insights into creativity.
This quote is an important reminder that you won’t always have an endless supply of inspiration. Even when you’re not feeling it, make things anyway. It doesn't mean that you have an uncreative mind—it just means that you must make a habit of creating things even when you don't feel inspired.
Matisse suggests that once you start working, you'll unlock your creativity, and inspiration will start flowing. It'll be fueled as you continue working.
6. “The worst enemy to creativity is self-doubt.” – Sylvia Plath
Creatives can often relate to having feelings of self-doubt.
A creative mind is riddled with self-doubt. It's this questioning nature that produces creativity. And we argue that it doesn’t need to be your enemy.
Self-doubt is normal—even the greatest leaders and artists experience it. The key to success is holding the tension of opposites and put yourself out there anyway.
Acknowledge that you're feeling self-doubt, and carry on creating.
Remember, creativity is a chaotic process.
Feb 10
Malacca 皇京港
Creativity is more than an abstract concept. It's a fundamental tool for success in marketing, design, and problem-solving.
In marketing, creativity can differentiate a brand, making it stand out in a sea of competitors. It's the magic ingredient that turns ordinary campaigns into viral sensations, capturing the public's attention and leaving a lasting impression.
In design, creativity breathes life into ideas, transforming abstract concepts into tangible realities. It empowers designers to innovate, pushing beyond the boundaries of the known and exploring new horizons.
Whether it's a logo that captures the essence of a brand, a product design that revolutionizes an industry, or a user interface that makes software a joy to use, creativity is at the heart of it all.
Creativity also plays a pivotal role in problem-solving. It encourages us to look beyond conventional solutions and consider new approaches. It's about connecting the dots in unexpected ways, leading to effective and novel solutions.
Creativity quotes
Before you check out these inspiring quotes on creativity and read our thoughts on each quote, remember to take a moment to consider what each quote means to you.
What would you have to say about creativity? And what is your unique interpretation of each quote?
Remember, the number one secret of creativity is originality (in our humble opinion), so it’s important to stay conscious of your own creative ideas when diving into the ideas of others.
1. "Creativity is seeing what others see and thinking what no one else ever thought." – Albert Einstein
This is one of Albert Einstein's musings on originality.
Originality is a topic of great discussion in the creative world, with many artists claiming that there is no such thing. Mark Twain once said, “There's no such thing as an original idea.”
But Einstein argues that each person has a unique perspective that lends itself to originality.
Being creative is about presenting a piece of art, a design, an idea, or an innovation in a way that is filtered through your own unique perspective, talent, and skills. Perhaps that’s what Einstein meant by this.
Ready to create brand assets that pack a punch?
2. “Art is the elimination of the unnecessary.” – Pablo Picasso
Pablo Picasso had so much wisdom to share on creativity.
He also said that “art is chaos taking shape.” There seems to be a common idea between these inspiring creativity quotes: creativity is an evolutionary process of refinement.
A creative project, whether an illustration or a logo, a sculpture, a fashion item, or a user interface—whatever form it takes, the finished product was shaped by countless influencing factors. These include culture, colors, a brief, fonts, styles, emotions, politics, etc.
A creative carefully chooses what to include and exclude. It results in something beautiful that somehow makes sense amongst the chaos of the endless influencing factors around us at any time.
But it doesn't happen overnight. It takes courageous patience and an unrelenting drive to challenge the status quo, coming up with innovative ideas and refining them until they work.
Don't worry about asking the wrong questions—or perhaps giving the wrong answers. Putting brilliant ideas into action to see what happens is one of the best sources of creativity, because it helps you find the parts you need to improve.
Feb 12
Malacca 皇京港
Moreover, establishing a digital single market in ASEAN could also work in favour of the creative industries. The framework adopted by the European Union in 2015 allows creators to produce, distribute and be recompensed for their content while also resolving arising intellectual property rights issues. ASEAN should consider this option if creative industries were to flourish here.
Like everything else in ASEAN, perhaps it is easier to focus on available low-hanging fruits in this context. Several specific lessons from South Korea’s creative industries should be considered, especially with the pandemic in the backdrop.
First, the South Korean example shows that creative industries are resilient in times of crisis, as evidenced by acts or performers moving their concerts online or games providing an escapism outlet.
There is an opportunity to be harnessed as the “new normal” setting pushes many human activities to the digital space. With 400 million Internet users in the region, the digitalisation of industries has become a new source of economic growth in the ASEAN region, for example, telecommuting, telemedicine and e-commerce among others.
Officials responsible for the Culture and Arts sector under the ASEAN Socio-Cultural Community (ASCC) must wrest this momentum to push AMS’ creative industries further to the digital space, not only in the interest of promoting content, but also to ensure the economic survival of performers, producers and other industry players during this harsh climate.
Second, South Korea understands the potential of youths, with creative industries constantly producing contents targeting them.
AMS seem to also understand this as evidenced by developments to include youths in creative industries. In Malaysia, for example, millennials appear to be driving the boom for the eSports industry – at the helm of which was a millennial then-Minister of Youth and Sports who fought for budget allocation to this industry.
The pandemic should be a wake-up call to further consider the potential of ASEAN youths in creative industries. There are nearly 220 million youths in ASEAN and a recent survey by the World Economic Forum found that they are resilient individuals who are able to adapt to the post-pandemic world.
Furthermore, 87% of youths recorded an increase in the usage of digital tools during the pandemic. Linked to the previous point, it seems that moving towards digitalisation is a safe bet for creative industries, considering the available talent and pool of demand that the youths can provide.
The fanfare that Southeast Asians threw when Parasite won the Oscar this year was a clear testament of the potent soft power that South Korea has. Despite it being the sole achievement of South Korea’s creative industry, the people of this region also shared the shock, excitement and incredulity from this momentous achievement. Although it might be difficult for ASEAN to fully replicate the South Korean model of combining national identity and entrepreneurship, there are other lessons that ASEAN could learn to promote its creative industries. The Parasite dream might be distant, but a fellow Asian country demonstrates that it is not impossible.
（Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success? by Farlina Said, Puteri Nor Ariane Yasmin and Muhammad Sinatra；they are Analysts in Foreign Policy and Security Studies (FPSS), ISIS Malaysia，Source: https://www.isis.org.my）
Feb 19
Malacca 皇京港
The significance of South Korea’s success lies in the amalgamation of national identity and entrepreneurship. The Korean creative industry covers a wide range of sectors, including games, animation, broadcasting and others, aside from just music and movies. In each of these, the promotion of national identity, whether it is traditions, values, language or culture, is inherent in all content.
For instance, SuperM has released songs in English that also contain Korean words. Moreover, K-drama episodes regularly project an image of a developed, modern, traditional yet technologically advanced South Korea. Additionally, the games industry was promoted from a desire to develop Korea as a high-tech knowledge-based nation.
Creative industries have also proliferated in ASEAN Member States (AMS). The Philippines, Indonesia and Thailand, for example, have established frameworks or agencies aimed at promoting their national creative industry, drawing from a number of such cultural products as food, services and music, among others.
The question, then, is whether there is a foundation for an ASEAN attempt at replicating the South Korean model of creative industries to promote a region-wide identity and support the industries of each AMS.
Three challenges immediately arise.
One, South Korea’s approach builds on a nation-identifying and nation-building strategy that is aimed at both a domestic and international audience. This may not be convenient for ASEAN, which comprise 10 multicultural countries. Such a strategy is easier to achieve in a more homogenous environment such as South Korea.
Furthermore, AMS have also traditionally been nationalistic and the issue of culture often struck sensitive nerves, resulting in tension among them. With the countries potentially becoming more inward-looking and protectionist during and after the pandemic, AMS might have reservations towards opening up their creative industries with each other.
Two, there are different market types and sizes in ASEAN, which then impact the various levels of development of creative industries in the region. Will a single strategy to boost ASEAN’s creative economy suffice if all AMS have diverse markets and are experiencing various levels of development?
Therefore, despite there being elements of the South Korean strategy that could assist ASEAN in projecting a region-wide identity and soft power better, whose identity and soft power will it be? Will an ASEAN strategy project soft power according to each individual member state, or will it project a cohesive, regional ASEAN soft power?
There are ways for ASEAN to navigate around these challenges.
It is not necessary for ASEAN to decide between homogeneity or multiculturalism. A balance can be struck between the two. On the one hand, the bloc could use a common language as a unifying factor, particularly for gaming and broadcasting products. Given multiple ASEAN languages and the lack of a language policy in the region, English is a natural choice.
On the other hand, the strategy for an ASEAN creative industry could also celebrate its multiculturalism. Instead of it being a limitation, ASEAN’s diversity could be seen as an asset that can be used to mobilise multi-dimensional cultural content across its multiple audiences. Technology and digitalisation can also support this. For example, the format of the singing competition Asia Bagus could be revived in the digital space during this pandemic, showcasing talents from multiple AMS to anyone plugged to the Internet.
Feb 20
Malacca 皇京港
As part of the larger Korean Wave or Hallyu scene, BTS and other such phenomena as Crash Landing on You, Parasite and Pengsoo have generated great following in many parts of the world, including Southeast Asia.
The impact of Hallyu extends beyond the creative industry. The total of Hallyu-related exports amassed to US$12.3 billion in 2019, involving sales of such consumer goods as tour programmes, cosmetics and groceries. In the same year, tourists seeking K-pop or the Hallyu experience accounted for 23.3% of tourists visiting South Korea.
These prove that Hallyu carries more than just entertainment value. It is a testament of South Korea’s soft power, economic might and confidence to engage the rest of the world.
Acknowledging the size and success of South Korea’s creative industry, can the Association of Southeast Asian Nations (ASEAN) as an organisation learn from the former in projecting soft power?
To answer this question, we need to understand that South Korea’s ability to consolidate the creative industry and national identity is not accidental, but by design of the national government.
The creative industry was consistently a feature in the policies of multiple administrations. First and foremost, it grew on the back of globalisation under the framework set by Kim Young-sam. The 1994 Presidential Advisory Board on Science and Technology then focused on the impact of the total revenue made by the film Jurassic Park, which was equivalent to 1.5 million Hyundai cars at the time. This spurred the interest to promote the creative industry.
However, it would be Kim Dae-jung’s pursuit of the self-proclaimed “President of Culture” title that actually set policy objectives in motion. This was further enhanced by the Lee Myung-bak administration’s “Global Korea” campaign on cultural diplomacy, which aimed to promote South Korea’s national brand abroad. The creative industry has since served as the basis of maintaining a strong national identity, tying cultural exports to economic gains and soft power projections.
This formula appears to be resilient, as the COVID-19 pandemic seems to enhance demand for South Korean content. One projection even estimates a 3.3% increase in export volume by the end of 2020 – if true, the pandemic’s effects appear to be bearable. Nevertheless, the resilience of the creative industry has been evident over the past 13 years, with creative goods recording 7% of growth in the midst of a downturn in global trade.
Feb 21
Malacca 皇京港
Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success?
South Korea owes a portion of its robust soft power to the careful cultivation and development of its creative industries, which brought about the worldwide phenomenon Korean Wave or Hallyu. Can ASEAN learn from South Korea’s creative industries to boost its own soft power?
BY FARLINA SAID, PUTERI NOR ARIANE YASMIN AND MUHAMMAD SINATRA
모든 게 궁금해 how’s your day [I’m curious about you, how’s your day]
Oh tell me (oh yeah oh yeah, ah yeh ah yeh)
뭐가 널 행복하게 하는지 [What makes you happy?]
Oh text me (oh yeah oh yeah, ah yeh ah yeh)
The simplicity of the above lyrics by the boyband BTS belies the extreme popularity that the group enjoys. The video clip of this song, entitled “Boy With Luv”, became the most watched video on YouTube within 24 hours upon release. The song also played heavily in Malaysia’s airwaves and inspired a series of advertisements in Bahasa Indonesia, starring the K-pop idols themselves. BTS recorded over US$500 million in revenue last year, while its members became millionaires after the group’s parent company entered into an initial public offering (IPO) in September 2020. Their secret weapon: a massive ecosystem of loyal fans who not only generate revenue from the purchase of music, concert tickets and merchandise, but also render services to promote the band’s image and a wide array of products.
（Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success? by Farlina Said, Puteri Nor Ariane Yasmin and Muhammad Sinatra；they are Analysts in Foreign Policy and Security Studies (FPSS), ISIS Malaysia，Source: https://www.isis.org.my ）
Feb 22
Malacca 皇京港
走向多方共贏
新修訂的職業教育法於2022年5月正式施行，新法多次提到「產教融合」，在深化校企合作、搭建產教融合路徑、構建多元辦學格局等方面提出明確要求，鼓勵企業參與舉辦職業教育。自此，產教融合從政策導向上升到法律規定，進入新的發展階段。
2022年12月，中共中央辦公廳、國務院辦公廳印發《關於深化現代職業教育體系建設改革的意見》，在系統總結十八大以來職業教育改革發展成就基礎上，提出新階段職業教育改革「一體、兩翼、五重點」的一系列重大舉措。
「一體」是教育部和有關省份共同探索省域現代職業教育建設新模式。
「兩翼」，一是聚焦區域，以產業園區為基礎，整合優質資源要素，推動各類主體深度參與職業學校辦學，打造兼具人才培養、科技創新和創新創業、促進產業經濟發展高質量的市域產教融合體。二是聚焦行業，企業牽頭，聯合學校、科研機構共同建設一批優勢互補、資源共享、聯合育人、協同創新、融合發展的行業產教融合共同體。
今年6月，《深化產教融合賦能提升行動實施方案（2023—2025年）》出台，明確提出再遴選30個左右國家產教融合試點城市，支持各地培育遴選一批省級產教融合試點城市，建立產教融合試點城市體系。
試點企業深化產教融合取得顯著成效的，按規定納入產教融合型企業認證目錄，並給予「金融+財政+土地+信用」的組合式激勵。同時，在試點城市及其所在省域內打造一批區域特色鮮明的產教融合型行業，打造一批市域產教融合聯合體、行業產教融合共同體等產教融合新型載體，推進職業教育與重大產業布局精准匹配、深度匹配，推動職業教育產教融合走深走實。
「這幾年，產教融合統籌和協調的力度越來越大，原來它只是職業教育的實現路徑，現在已經上升到國家制度層面，成為一項基本制度。」國家教育行政學院職業教育研究中心主任邢暉說。
7月25日，國家軌道交通裝備行業產教融合共同體成立。這是首個國家層面重大行業產教融合共同體，首批成員單位覆蓋22個省份，包括9所普通高校、34所職業院校、中國中車及其49家所屬制造類子公司，5個產業集聚地區教育行政部門作為支持單位參與。
教育部職業教育與成人教育司副司長林宇表示，產教融合共同體的發起是產教融合發展到一個新階段的新組織形態。其目標有兩個：一是校企合作培養企業產業需要的人，另一個是校企合作解決企業產業在發展過程當中所遇到的技術、工藝、產品等問題。
新時期的產教融合將形成多方共贏局面，企業與院校共享優質資源，實現企業技術升級和技術技能人才的創新培養。
▲湖州職業技術學院2023屆畢業生參加企業校園招聘會。圖/伊凡
迎接挑戰，不斷優化
雖然產教融合漸入佳境，但隨著我國產業升級和經濟結構調整不斷加快，企業對技術技能人才的要求更高，給職業教育帶來新的挑戰。
在邢暉看來，新修訂的職業教育法對產教融合提出了要求，但相關法律，如公司法、勞動法也需要進行相應調整，形成配套的法律體系，與新修訂的職業教育法相互銜接。
近年來，關於產教融合的政策密集出台，加速了產教融合的進程，但有些政策仍未落地。比如，企業作為辦學主體，還存在一些困難。很多企業有顧慮，不知道土地、稅收政策能否到位。「對於產教融合來說，不管通過什麼平台來推動，關鍵的問題是學校和企業的利益能不能保證、是不是契合。」邢暉說。
同時，邢暉強調，產教融合的目標一定要落到「育人」。但在實際中，很多企業對於「育人」並不重視，只是在「用人」。他們認為培養人才是學校的事，企業要的是收益。
「在產教融合過程中，培養人才是最重要的。校企合作要培養『適銷對路』的人才，讓學生適應生產崗位的需要。對此，政府、行業、企業、學校各方都有責任。」邢暉說。
一直以來，職業院校對科研並不重視，教師在科研方面的基礎也比較薄弱，制約了職業教育的發展。但企業對科技創新有需求，邢暉建議，職業院校加大科研力度，推進科技創新和技術開發。
「在不同發展階段，產教融合面臨的困難和挑戰都不一樣，但每越過一個困難，產教融合都會前進一步。」邢暉說，產教融合要不斷優化，形成合力，創新發展。
《民生周刊》全媒體記者：羅燕
Related:
愛墾慕課·研究篇
《藝頻道》電影達人
PGC：Literature
Feb 24
Malacca 皇京港
產教融合：從「一頭熱」到多方共贏
正值暑期，但很多職業院校的師生沒有放假，而是走向了另一個「課堂」—企業。在企業的不同崗位上，學生們檢驗自己所學的知識，也學習新的知識和技能。
近年來，隨著產教融合全面深化，校企合作呈現出多樣化格局，校企協同育人的模式也不斷成熟。職業院校「雙師型」教師佔專業課教師比例超過50%，企業導師也為學生帶來新的資源。
但是，隨著時代發展，產業升級對人才培養提出了新的要求，產教融合還需進一步發力。
▲蘇州市職業大學校園裡，產教融合的字牌十分醒目。圖/羅芳菲
變「紙上談兵」為「身體力行」
一頭連著學校，一頭連著企業，職業教育是教育事業與經濟社會發展聯系最緊密的部分，肩負著培養多樣化人才、傳承技術技能、助推產業發展等職責。
但在發展過程中，職業教育與產業人才培養「兩張皮」，學校與企業合作「一頭熱，一頭冷」的窘況不時出現。學校教的在企業用不上，企業需要的學校不教，校企合作停留在口號上。
產教融合既是教育政策，也是產業政策。黨的十八大以來，關於產教融合的政策不斷完善。
2014年，國務院《關於加快發展現代職業教育的決定》提出「產教融合、特色辦學」。2017年，國務院辦公廳發布《關於深化產教融合的若干意見》，提出將產教融合貫穿人才開發全過程，形成政府、行業、企業、學校和社會協同推進的工作格局。此後，《建設產教融合型企業實施辦法（試行）》《職業學校校企合作促進辦法》等一系列政策的出台，持續推動產教融合發展。
根據教育部公布的數據，截至2021年底，全國組建了1500多個職業教育集團（聯盟），涵蓋了企業、學校、行業、科研機構在內的4.5萬余家成員單位，形成了資源共享、責任共擔、合作發展的辦學模式。世界500強企業中，有175家企業參與職業教育集團化辦學。職業學校與企業共建實習實訓基地2.49萬個，年均增幅達8.6%，現代學徒制試點覆蓋1000多個專業點，惠及10萬余名學生（學徒）。
「到企業實踐，變『紙上談兵』為『身體力行』，真是提升技能、開闊視野。我參與到企業的項目中，還為一線教學積累了教學案例，一舉兩得。」浙江工貿職業技術學院動漫專業教師潘晶晶告訴《民生周刊》記者，她的學生也都進入企業實習，在真實的生產環境裡得到鍛煉。他們是產教融合的參與者，也是受益者。
2021年，國家發改委、教育部等相關部門共同推進國家產教融合建設試點工作，確定了首批21個國家產教融合試點城市和63個國家產教融合型企業。經過兩年多建設，全國已培育5247家地方產教融合型企業，在高素質技能人才培養中發揮重要作用。
2021年新一輪國家職業教育專業目錄公布，保留專業624個，調整專業（含新增、更名、合並、撤銷、歸屬調整、拆分）872個，調整幅度近60%。全國職業學校共開設1349個專業和12余萬個專業點，適應經濟結構調整和產業變革。
（8.8.2023 人民日報社民生周刊）(下續)
Feb 25
Malacca 皇京港
ELP: New Agenda for Nation Building
www.iconada.tv has published Kum Eng Tiong's photos and stories with two objectives:
1. To explore which scout experiences can be further developed for pioneering local social progress.
2. To investigate whether NGOs like Scouts and YMM (many of us used to have double memberships, which are both recognized by the Malaysian Youth Council) can serve as vehicles for promoting people's understanding of 3R topics to prevent unnecessary disputes.
This forms a solid foundation for cultural creative ELP (Enterprise Learning for Place, such as Selangor in general, and Klang in particular).
No action is needed at this juncture, but there's no harm in thinking about it and strategizing.
Everyone can play a role.
(Photo Credit: Kum Eng Tiong)
Mar 27
Malacca 皇京港
魏家祥：马中教育合作
教育乃立国之本，更是百年树人之大业。无论是马来西亚或中国，对于发展教育的使命，肯定是人同此心、心同此理。
今天我跟多位马华领导同志，有幸与中国教育部长怀进鹏阁下以及部长所率领的访问团，进行了逾两个小时的对话和交流。
我向怀部长简单介绍了马来西亚教育尤其是华教发展的历史脉络和概况，强调大马华文教育是全世界除了中港台之外最完善的中文教育体系，也阐述了马华推动华教发展、维护母语教育地位的努力和信念。
我也和怀部长重点提到，马华为教育领域的未来发展设定了两大工作方向，即提升国家数理水平和推广技职教育，而中国在这两个方面都具备强大的实力和优势，因此希望在这两项工作上与中国携手合作，共同实现双赢共荣。
例如，在提升国家数理水平的目标方面，马华将善用拉曼理工大学和拉曼大学在理工科方面的优势和经验，邀请中国的数理教育专家和学者前来进行学术交流和合作研究，深化双边的合作关系。
而在推广技职教育方面，马华展望在未来的10年内，将拉曼技职学院晋级为马来西亚数一数二的技职学院，甚至成为东南亚首屈一指的技职院校，进而推动马来西亚成为技职强国。因此，希望通过与中国技职教育机构的合作，我国可以借鉴中国的成功经验，为拉曼技职学院探索建立更加符合我国国情和市场需求的技职教育体系。
让我们深感欣慰的是，今天的也达成了几项双向合作：
一、拉曼大学和西安电子科技大学签署合作协议，以合作设立中马科技创新研究院。
二、拉曼大学与山东省德州学院合作设立孔子学院，今天也进行了揭牌仪式。
三、拉曼理工大学与广西金融职业技术学院、广西启迪创新跨境电子商务有限公司、启迪之星（马来西亚）合作设立中国—马来西亚数字经济现代工匠学院。
出席了今天交流的其他嘉宾，马华方面包括署理总会长拿督马汉顺医生、总秘书拿督张盛闻、副总会长拿督斯里黄日昇博士、拿督林万锋、拿督刘亚强、马青总团长林添顺、副总秘书拿督杨燕美等。
两所拉曼院校方面，出席的包括拉曼大学校长尤芳达教授、拉曼理工大学副校长骆翠凤教授、拉曼大学副校长倪慕敏教授、拉曼大学国际事务处处长赖顺安副教授、拉曼理工大学副校长谢素娟副教授、拉曼理工大学会计金融及商业学院院长王祖国院长。
中方的出席者包括驻马大使馆公使郑学方、教育部国际司司长杨丹、教育部科技司司长周大旺、西安电子科技大学校长张新亮、教育部国际司亚非处处长杨洲、教育部国际司欧洲处处长尤佳等。（26.4.2024）
Apr 27
Malacca 皇京港
台湾政府补助劳工在职进修
每人3年新台币7万元 使劳工学习不间断，加入产业人才投资方案学习行列。
「文创商品数位完稿设计实务班」
每周二.四 18:30~21:30 3小时
上课地点：印研中心人才培训推广教室
补助条件：在职劳工（具备劳.农.就保保险身份）且开训日在保，参加职训课程，完成补助所需资料缴交且课程缺席时数未逾训练总时数五分之一者，您将获得劳动部劳动力发展署补助训练费。（PS。亦欢迎自费生来电洽询报名方式）
简章及补助生报名（限线上报名）
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May 10
Malacca 皇京港
故宫：發現「中紋」之美——中華符號數字化創意設計
2019年3月28日，由故宮博物院、中國紫禁城學會及金山辦公軟件共同發起，中國紫禁城學會和金山辦公軟件聯合承辦的「發現『中紋』之美——首屆中華符號數字化創意設計大賽」在故宮博物院正式啟動。
故宮博物院院長單霽翔、中國紫禁城學會會長馮乃恩、金山辦公軟件首席執行官葛珂、北京社會科學院滿學研究所研究員閻崇年、故宮博物院研究員王素等各界專業人士出席本次發布會。與會專家從書儀、服飾、建築等專業領域深入闡述了以故宮為代表的「中紋」的文化內涵，並從傳統文化進行數字化並落地應用的角度，提出借助互聯網科技力量傳承中華傳統文化價值的創新設想。
此次大賽的目標主要包括三個方面：通過廣大設計師對源於故宮的「中華符號」的創意設計，將其演繹成為具有中華美學理念的現代符號，並建立「中華符號庫」，將五千年的文化沉淀轉為數字化永久保存；以故宮文化符號為基礎，由金山辦公軟件開發設計「金山辦公軟件-故宮版」，形成中文特色的專屬辦公軟件，成為國人傳揚民族文化的數字化載體；啟動線下訓練營「紋學院」，通過邀請專家導師對故宮文物的文化闡釋和符號解讀，定期招募學員進行研修和設計實踐，在設計理念及創作思路上給予幫助和引導，以完成「發現美-演繹美-創造美」的過程，為中華符號與互聯網的完美結合提供源源不斷的新生力量。
「中紋」是指中華文化背景下的紋理圖案，涵蓋中華文化中的主要符號元素，包括附著於書法、繪畫、器物、建築、織物等物質載體上博大精深的中華文化。在中華文化符號元素上，故宮博物院擁有得天獨厚的資源寶庫，佔地106萬平方米的木結構古建築群、186萬餘件（套）跨越各個時代的文物，承載著中華文化數千年積淀的文化精品，具有極高的歷史價值、文化價值、藝術價值。發現「中紋」之美，就是要通過發現故宮博物院建築、文物中蘊含的各種符號，解析中華文化的美學密碼。
此次活動將通過符號提取 - 符號演繹（設計）- 符號應用三個環節，讓中華傳文化符號成為現代人工作、學習、生活中視覺識別和意境交流的媒介，從而實現讓故宮博物院成為一種生活方式的目標。活動以金山辦公軟件為應用平台，讓大眾在日常生活、學習和辦公場景中使用，可以在很大程度上提升民眾，特別是年輕人對中華文化的認知和認可。
據悉，「發現『中紋』之美——首屆中華符號數字化創意設計大賽」活動將貫穿2019年全年，分為發現中華符號、再塑中華印象、重拾中華書儀、慢品中華韻味四個階段，活動將營造出以故宮文化為核心的大眾應用場景，使之進入社會生活的各個層面，實現現代與傳統、科技與文化的完美呈現，彰顯故宮文化的無窮魅力。 (2019-03-28 故宫博物館)
愛墾評註：可纳入詩性語言元素。
May 12
Malacca 皇京港
格局：《有小小的快樂就滿足的「少年JUMP」世代》
自己的能力應該由自己判斷。自己想做的事，應該根據自己的判斷，由自己來決定。但是日本的孩子卻受偏差值管制下的世界，度過了訓練自己判斷能力最重要的時期。也就是說，日本的孩子們失去了靠自己的力量判斷自我的能力，而且不是由自己，而是由偏差值來決定自己想做的事。」（248頁）「調教就是透過填鴨方式，把老師所教的東西背起來，考試的時候，只要把背起來的東西再正確的吐出來，偏差值就能高高在上。」（250頁）（大前研一《低IQ年代》，2010，台北商周出版）
May 15
Malacca 皇京港
天下雜誌：學習「現場精神
一九八○年後的國中生，都認識吳晟的詩，教育部編訂的國中國文課本有他的〈負荷〉。
「我不和你談論詩藝，不和你談論那些糾纏不清的隱喻，請離開書房。我帶你去廣袤的田野走走，去看看遍處的幼苗，如何沈默地奮力生長。
我不和你談論社會，不和你談論那些痛徹心肺的爭奪，請離開書房。我帶你去廣袤的田野走走，去探望一群一群的農人，如何沈默地揮汗耕作。」
～～ 吳晟〈我不和你談論〉
彰化溪州的農夫詩人吳晟，堅持親近土地、親近現場的呼喊，此刻聽來更有深意。
近年，臺灣的千億企業大老闆，最滾燙的心頭火，除了訂單，就是學校畢業的人才，離現場、現實愈來愈遠，也愈來愈不合用。
「全球產業都需要創新，但現在的教育方法，可以教出有創新能力的人才嗎？」廣達董事長林百裏認為，臺灣孩子從小到大都在補習，但考好大學、有好分數，卻不見得是好人才。（能力劄根）
上銀科技董事長卓永財，也向教育部抱怨，「學校距離社會太遠了，就像個孤島，」企業得花大功夫重新訓練。
廣告業巨擘余湘更指出，最近在媒體炒作下，社會充滿負面情緒：未來薪資凍結、年輕人找不到工作等，讓年輕人心生恐懼。
「但我覺得這些都是假議題，」她說，「我的第一份工作就是總機小妹，不只要接電話、接待客人，還要做剪報。但任何事情，我都全力以赴。之後，再也沒遞過履歷，都是工作自己找上門。」培養好的能力，才是工作荒、人才荒的正解。（出國打工是好事！）
培養好能力的第一步，就是勇於碰觸現場。
《天下》要求年輕記者到新聞現場。去年加入的記者周原，在這次以巴戰爭前，到以色列專訪，看到他們對敵人的「不客氣」，也見證他們用創新、創業，爭取在國際生存的空間。（血與火淬鍊的創新王國）
加入不到半年的記者劉光瑩，也跟總主筆何榮幸到彰化，遍訪官員、企業、人民，追蹤中科四期的調查報導。(中科四期 還有未來嗎？）
「我們到彰化採訪吳晟時，他說，土地跟動物都不會說話，我們這些能說、會寫的人，應該想辦法讓更多人知道，臺灣有些荒謬的事情，一直不斷在發生，」她說，「聽到這番話，讓我覺得更有責任把故事說出來，也希望能發揮更多影響力。」
十一月底，《天下》三月封面故事、由蕭富元、林倖妃製作的「一塊牛排背後的祕密」，奪得卓越新聞獎「調查報導獎」。
這個環繞全省、追蹤一塊牛排的報導，再次證明：不誇張、不驚悚的現場報導，才能發揮實質、長遠的積極影響力。（2012/11/28，收藏自台灣 《天下雜誌》）
延續閱讀：
生活周遭的資源和記憶感情
May 23
Malacca 皇京港
2020年4月：後疫情時代線上經濟的機遇與挑戰—1.中國互聯網普及率61.2%；網民規模9.54億；2.連中石化等傳統行業的巨頭也橫跨賽道加入賣菜行列；3.2003年SARS變相推動了互聯網商品與人的連接；4.2020年新冠肺炎期間，互聯網解決了禁足市民買藥、買菜與看病等大事；5.消費往網絡模式轉變, 打通娛樂、辦公、醫療、生鮮、教育等領域；6、遠程復工復學後，數億臺手機、電腦設備同時在線，1億多學生集體線上聽課，2億人線上同期辦公；7、各種App在疫情後正在想方設法鞏固中。（http://www.cinic.org.cn）
2003年的SARS而帶起了阿里巴巴、騰訊等公司；這一輪，會把5G網絡生活提早10年，形勢所逼下，網上教育與辦公等變成新需要。有些國際組織已經預測這可能是百年一見的“新契機”（雖然發生在這樣的情況下）。我們可以想像，西方許多大學都要宣布破產了，連800年歷史的劍橋也已經決定，在未來一年要在線上上課。真的是很多新空間。
年輕的學生們不再那麽衝動動。一開始他們認為在線授課是對教育的妥協和降級，這一認識在他們開始網課時得到改變。年輕的教授在上課或與學生視頻交流時，而無人看管的孩子卻在身邊尖叫和哭鬧。一頭是工作，一頭是生活，學生們多了一份理解，多了一份感動，他們察覺原來私人生活和職業生活的界限曾經太過涇渭分明。現在，已不像是象牙塔那样的不着邊際。
每个行业都‘在綫更新’一遍，发展潜力将充分释放。也许再过10年看，会冒出一批新的行业领袖来。”
2020年4：月疫情初期的美國小鎮—1、美國康州紐黑文縣，對于紐約長島日常生活除了應遵循“居家令”，還須保持“6英尺的社交距離”；2、樂齡擧措： “Stop & Shop”超市，自新冠肺炎在美國暴發以來，多家超市在第一時間制定了一項特殊政策：在早晨正式對外開門營業前提供一個特殊時段，專門為60歲以上和身體羸弱的人群服務；3、在海外華人圈方面，鄰鎮華人組織了一批批捐贈給各級醫護人員手中。（https://zhuanlan.zhihu.com）
延續閱讀：
福建惠安美女文創
疫情文創
愛墾網特寫·新冠肺炎：人文景觀
陳明發《2019新冠肺炎 觀察紀事》
May 24
Malacca 皇京港
《三體》掀熱話 Netflix勢成串流股王者？
(原載：https://hk.finance.yahoo.com 更新日期： 2024年4月1日）
《三體》是內地著名科幻小說，今次再掀全球熱話主要是由於串流平台Netflix (NFLX)將其改編為劇集。
由小說改編做網劇的《三體》成為了網絡熱話，而且因有不同版本引起討論，在這股熱潮下，串流股有無機會再炒高？
《三體》Netflix版熱播
《三體》是內地著名科幻小說，今次再掀全球熱話主要是由於串流平台Netflix(NFLX)將其改編為劇集，而去年1月已有一套騰訊版的《三體》登場，所以在中港兩地就引起了對兩個版本的比較，看哪個更貼近原著，並附以不同角度分析。雖然Netflix版被指有不少重要情節被大改動，但作為劇集看對其他地方的人依然有吸引力，所以《三體》在Netflix多個地區的播放榜都擠身前幾位。
一套具話題性的熱門劇集的確可以幫助平台上客，而付費會員數目是平台增長的關鍵。作為契機，串流平台股會否再次彈起？
Netflix 股價接近歷史高位
要數追劇熱的受惠者自然是播《三體》的平台Netflix。實際上，Netflix重新攀登上2021年近701美元的歷史高位頂峰只是差很短距離，上周五(29日)收報607.3美元，即只要再升約15.4%左右就到。Netflix近兩年股價表現也有力回升，2023年升65.1%，2024年年初至今則升了24.7%，跑贏了標普500指數今年一成的升幅。
（编註： 21.5.2024 每股640 美元。）
Netflix股價之所以有表現，主要是因為用戶再有增長，而且管理層定下的策略也兌現，所以支持股價上揚。去年第四季業績，收入88.33億美元，按年增長12.5%，超預期的87.2億美元；純利9.38億美元，每股盈利2.11美元。在用戶增長方面，按年增12.8%，按季增5.3%。2023財年的營運利潤率達21%，超過20%目標。自由現金流達69億美元。此外，公司預期透過加價等方法，今年首季業績都傾向樂觀，收入按年增長13.2%，較去年第四季加速。營運利潤率為26.2%，亦保持擴張。Netflix下次在4月18日就會派成績表，所以打算買都要考慮業績因素。
Netflix股價之所以有表現，主要是因為用戶再有增長，而且管理層定下的策略也兌現，所以支持股價上揚。
Disney+ 有Taylor Swift
在Netflix外，另一隻具潛力的串流股要數迪士尼(DIS)，公司2024年年初至今升幅達35.5%。去年第四季，迪士尼收入按年大致持平，達235.5億美元，稍稍低於237.1億美元。經調整每股盈利按年升23%至1.22美元，遠高於市場預期的0.99美元。迪士尼的收入增長雖然欠動力，但在削減成本及提高效率支持下，盈利能力提升。
Disney+現正熱播Taylor Swift 的熱門演唱會電影《Taylor Swift: The Eras Tour, Taylor's Version》。
包括Disney+、Disney+Hotstar及Hulu的串流業務是關注重點，上季收入按年升15%至55.5億美元，而營運虧損由9.84億美元按年大幅收窄至1.38億美元，主要受惠加價，而且廣告費也有增長。管理層目標在2024財年結束前串流業務開始能有盈利，如能實現相信能刺激迪士尼股價走勢。
不過，要留意4月3日迪士尼會舉行股東會投票，維權投資者Trian Fund Management想提名Nelson Peltz及另一人為董事（編註：已贁北），另Blackwells都想提名3人為董事。董事局潛在變動對公司是一項變數，因此短綫不妨等投票後作部署。
愛墾编註：
創意有價：國際市場更有價；而國際市場少不了跨界（包括跨國）的視野與創造力。
May 28
Malacca 皇京港
陈明发博士·马中建交50週年纪念·行家看东盟培训市场契机
（本文作者：丝路文化智库创办人 陈明发博士）
上星期，双威会展中心有个教育展，由于智库合作伙伴是他们考察的大学单位之一，我到会场细细去看了一圈，并有机会与我的文创研究与培训有关科系的几位中国师长谈谈。
這項2024《留学广西国际教育展》，由广西壮族自治区教育厅、马来西亚国际文化艺术商务促进会、宗乡华团总商会联盟、福建总商会、东盟中国教育交流协会、拉曼大学与新纪元大学等组织携手打造，并获得双威集团藩斯里爵士夫人谢淑珍博士支持。
中国参展者这回行程匆匆，不少人在撤展后便回去了。其中一位知道我的工作性质，回去后电邮我做了这样坦诚的反馈：他们发现马来西亚在旅游服务某些方面，与国内旅游城市的水平比较起来，还有很大的改进空间。
虽然来去匆匆，行家一眼便看出我们的某些不足。
过去我也培训过商场、餐饮业人员，生涯下半场虽往文创研究发展领域睡下去，但服务体验设计一直是我的重心之一。
我除了告诉他们，马来西亚服务体验领域目前所面对的挑战，具体地说在商场、餐饮业方面，很大程度上是因为绝大部分服务人员都是外劳、钟点工人。基本上是没有特别专业培训。
有培训与没培训最大的分别，要举个案，“海底捞”近年的海外奇迹，足以说明这一切。
中国友人这回虽然是来招本科生为主，不过，他们毕竟也察觉到了，从他们崛起后所深厚累积的“文化资本”角度来看，除了教育本科大学生，也可以将之重新设计成富有海外学习体验价值的培训配套；当然，作为培训行业先行者的马来西亚，业者们也有机会往中国走。
顺便提提，全球的培训市场规模是惊人的，若加上文创产业、文旅产业的市场规模，更足以让我们看见中国+马来西亚携手开拓的庞大新机。
图说：马中建交50周年纪念活动《中国广西省高等院校教育展）
网上随手找来的数据：Global Corporate Training Market size was valued at USD 151.75 billion in 2019 and is poised to grow from USD 163.58 billion in 2023 to USD 487.3 billion by 2031, growing at a CAGR of 8% in the forecast period (2024-2031) （Google）
延續閱讀：
意大利都靈聖卡羅廣場 尼采的惊悚
福建惠安美女文創
Jun 4
Malacca 皇京港
創意創業團隊
《第三波》作者艾文托佛勒（Alvin Toffler, 4,10,1928 – 27,6,2016）在出版了新書《革命性財富》 （Revolutionary Wealth，2006）後，接受台灣《天下雜志》（16.8.2006, 第352期，52頁）訪談時這麼表示：「農業時代人們沒有職業（Jobs），但他們工作。職業存在，始於工業時代的分工。我們踏進資訊社會，這種形態一定會改。未來更多人會工作，但職業會減少。未來需要知識統合，因此每個人會暫時擁有工作，或某種專業技能，一個團隊集合起來，完成某項成果後，團隊成員解散，轉往另一個團隊，施展另一種專業技能。
延續閱讀：
好萊塢式團隊
陳明發博士 《文創技能系列 76 》：網路好萊塢遊擊隊
虛話閃開，讓作品替你說你是誰
Jun 6
Malacca 皇京港
四、品格——投身實踐的本領
在世界范圍內，超越知識和技能，獲得更高質量發展的需要在不斷提升。常被提及的品格教育的廣泛目標包括：
1.為終身學習打基礎；
2.有助於建立良好的家庭、社區和職場人際關系；
3.利於培養良好個人價值觀和美德，以利於持續融入全球化的世界。
關於品格（character），在不同領域出現很多差異性較大很難統一的術語。品格與很多詞匯有關，例如力量、態度、行為、信仰、性格、觀念、個性、氣質、價值觀、社會和情感技能、非認知技能和軟技能等。④ 雖然有時候品格被質疑具有非教育特性，卻是被所有文化認可的一個簡明的和包容的詞匯。
CCR（美國課程再設計中心）綜合了超過32個框架以及來自世界各地的研究和反饋，⑤最終形成六個品格特質，即睿智、好奇心、勇氣、修復力、德行和領導 力（mindfulness，curiosity，courage，resilience， ethics，and leadership），這 6個詞匯是指首要素養（top qualities），基本涵蓋了所有品格相關術語。品格學習也可以發生在學校之外的環境，例如強調挑戰的體育運動、童子軍活動和冒險旅行等。
五、元學習——反思調節的本領
元學習是CCR框架第四個維度，也是最後一個維度。元學習依賴於其他三個維度的達成，它關注反思和調節學習的過程。具體既包括了「元認知」（預測、監控和評估個體的學習），也涉及反映個體能力的「成長心向」（growth mindset）之內化。
元學習對於培養學生終身學習的習慣，提高其他三維度學習以及確保實現學習遷移來說，是非常必要的。最優秀的學生常常能進行富有成效的反思和調節，形成自己的元學習循環圈。明確激勵學習者不斷反思和調節，對於他們的職業生涯，乃至他們整個人生都大有裨益。在一個世界需要不斷的和越來越快的適應時，凸顯元學習這個維度，而不是將其納入其中卻束之高閣，顯得尤為重要。
① TRILLING B. & FADEL C. 21st Century Skills[M].San Francisco, CA: Wiley.2009.
② The Conference Board（2006）.Are They Really Ready To Work ？ Employers' Perspectives on the Basic Knowledge and Applied Skills of New Entrants to the 21st Century U.S. Workforce [R]. ;AMA (2012) Critical Skills Survey：Employers Need a Highly Skilled Workforce to Keep Upwith the Fast Pace of Change in Business Today[R].
uploaded/2012-Critical-Skills-Survey.pdf; PIAACprogram (OECD) etc.
③ OECD(2012)Literacy,Numeracy and Problem Solving in Technology-Rich Environments Framework for the OECD Survey of Adult Skills[R].
④ 後兩個術語不宜采用，容易引起歧義。
⑤ 包括了500多名教師。
六、結語
從政策層面看，歷史慣性是迄今為止影響課程設計的最重要因素。大多數國家都會面對政策生命周期的不穩定性，因而常傾向於不對政策系統做顛覆性改變。這樣，政策慣性一般情況下會阻止擯棄一些過時的東西。從人類發展動態角度看，某個主題相關決策往往是該領域專家做出的。這些專家常常與真實的境況相對隔絕，或脫離學科知識的真正使用者，他們常常傾向於采取片斷零散的（和過度合議）的方法。
CCR隱含著更深層次的價值內涵：它獨立於地方政治，並避免注意偏向、教條和「群體思維」。
世界范圍內大多數教育轉型努力都關注「如何教育」，這是值得贊揚的。但是很少關注「教什麼」的問題。
教育非常需要一種創新課程去適應21世紀的學習者和社會：教育契合21世紀需要嗎？在一個挑戰日益加劇的世界裡，我們是否在教育學習者成為多才多藝的人？
CCR關注一個基本的問題，即21世紀的學生應該學什麼，並在世界范圍內公開宣傳其建議和框架。
CCR匯集了非政府組織、地區、學術機構、企業、非營利性組織和基金會。請加入我們這個令人興奮的旅程！
Jun 14