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Welcoming Note from Dr Tan Beng Huat

Iconada is founded upon a simple philosophy, i.e. it is a meeting place of people with stories to share. Story is an idea big enough to accommodate written, visual and audio forms. Whatever form it may be, Iconada takes them all. When we have decided to coin the word ICONADA, we mean to marry the English word ICON with a Malay word NADA. Literary, it implies English vision with Malay tempo. From here, you may exercise your imagination to jam everything from everywhere in the the world with anything else, as long as it comes up with something that touches our soul. As a beginning, we go into four areas that caught our passion, namely, human competence, places, foods and entrepreneurship. It captures our heart, simply because they can obviously be described as a frontier of CREATIVITY, from which many interesting stories can be shared. And, we will share them first in two languages, Chinese and English. Once we have established well, we will go into other medium as well. Please join in and let us listen to your experience in career, traveling, dinning and dreams. Enjoy reading!

 

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Comment by 堅持深博 1 hour ago

Dr. Tan Beng Huat (陈明发博士)

Cultural & Creative Industries Researcher | Human Capital Strategist | Education Innovator

Academic Background

Dr. Tan Beng Huat holds a Doctorate in Business Administration from the University of South Australia, a public research university in Adelaide. He also earned a Master’s Degree in Technology Management from Griffith University, Brisbane, where his research achievements were recognized with an Academic Excellence Award.

His academic inquiry and professional practice focus on creativity, human development, and the cultural and creative industries, areas in which he has been actively engaged as a researcher, strategist, and public intellectual.

Professional Profile and National Contributions

With a professional career spanning more than 45 years, Dr. Tan is widely regarded as a pioneer in Malaysia’s cultural and creative industries research and practice. He is the founder of ICONADA (www.iconada.tv) and Ceritamalaysia (www.ceritamalaysia.org), long-standing platforms dedicated to cultural documentation, creative research, and public discourse.

In the 1970s, Dr. Tan participated in specialized training programs under Malaysia’s national psychological warfare (Perang Saraf) unit within the Prime Minister’s Department. This formative experience shaped his early understanding of human behavior, communication dynamics, persuasion, and social influence, which later informed his work in leadership development and strategic communication.

He subsequently emerged as a nationally recognized senior human resources trainer and became a key advocate and strategist for youth movements, contributing extensively to leadership cultivation, civic engagement, and values-based social development initiatives nationwide.

Youth Movement Philosophy and Strategic Legacy

Beyond organizational leadership, Dr. Tan developed an enduring body of thought known as the “Philosophy of Youth” (青工哲学), together with the conceptual framework of “Youth Movement as a Home for Youth Development” (青年成才之家).

Formulated more than 40 years ago, these ideas reframed youth movements not merely as platforms for activism, but as holistic ecosystems for human formation—emphasizing mentorship, community belonging, skills development, moral grounding, and long-term personal growth.

Despite evolving social, economic, and technological contexts, this philosophy has demonstrated remarkable continuity and relevance, continuing to influence youth development thinking and practice today. It stands as one of Dr. Tan’s most enduring intellectual and strategic contributions.

Comment by 堅持深博 1 hour ago

Pioneering Role in NLP and Human Development

Dr. Tan is also regarded as one of the early pioneers of Neuro-Linguistic Programming (NLP) education in Malaysia. In the mid-1990s, he led Motivation Alliance, among the first training institutions to receive official certification from the Malaysian Ministry of Human Resources. His leadership tenure spanned from 1995 to the early 2000s.

Having been actively engaged in professional training since 1981, Dr. Tan worked closely with international NLP practitioners to integrate globally recognized methodologies with culturally grounded local content, informed by his own research and extensive field experience.

During this period, he developed an interdisciplinary framework known as “Studies of Mind and Inner Quality” (心灵素质学). The framework—emphasizing inner capacity, reflective intelligence, ethical awareness, and values-based leadership—received strong endorsement from media organizations, academic institutions, as well as political and community-based bodies.

Transition to Cultural and Creative Industries

After 16 years in human resource development, Dr. Tan redirected his long-term focus toward research, practice, and advocacy in the cultural and creative sectors, a commitment that has now extended nearly three decades.

Following the 1997 East Asian Financial Crisis, he strategically shifted from individual-centric potential development toward community- and industry-based capacity building, particularly within the cultural and creative industries. Throughout this transition, one principle remained constant:
the central role of creativity, poetic sensitivity, and reflective thinking in social, cultural, and economic transformation.

Transdisciplinary Thought Leadership

Dr. Tan’s thought leadership is distinguished by a transdisciplinary approach that integrates Noetic Science, Poetic Thinking, and traditional Chinese humanistic philosophy, reinterpreted within a 21st-century global context.

Drawing from classical Chinese traditions of self-cultivation, relational ethics, moral imagination, and inner refinement, he positions these philosophies not as static heritage, but as living intellectual resources capable of addressing contemporary challenges—ranging from leadership ethics and identity formation to social cohesion and sustainable development.

By bridging Eastern humanistic wisdom with modern interdisciplinary research, Dr. Tan contributes culturally grounded yet forward-looking frameworks for human development and social innovation.

Comment by 堅持深博 1 hour ago

Creative Practice, Knowledge Legacy, and Documentation

Through decades of extensive practice, Dr. Tan has produced, directed, or supervised an estimated 60,000–70,000 original content works, encompassing research materials, cultural documentation, training resources, and creative productions.

These materials are currently being systematically curated, updated, and released in stages—both as an expression of appreciation to long-standing collaborators and supporters in Malaysia and abroad, and as a contribution to future-oriented discourse on social and economic transformation.

Recognizing that transformational initiatives often exceed the capacity of any single individual or generation, Dr. Tan places strong emphasis on documentation, knowledge transfer, and institutional memory. His work is intended to serve as a practical reference framework for both urban and rural transformation efforts.

Current Focus: Cultural & Creative Philosophy and Rural Innovation

Building upon his life experience across youth movements, human development, cultural research, creative practice, and social advocacy, Dr. Tan is currently authoring a major book on Cultural and Creative Philosophy.

The work synthesizes lived experience, field-based insights, and long-term intellectual inquiry, presenting creativity not merely as an economic driver, but as a civilizational, cultural, and human capacity. It aims to offer researchers, educators, policymakers, and practitioners a reflective framework for understanding how cultural creativity can foster meaning, resilience, and sustainable development.

In parallel, Dr. Tan continues to advance an innovative “Rural–Industry–Academia” vocational education and collaboration model, designed to:

  • Strengthen industry–education partnerships
  • Empower under-resourced rural youth
  • Translate local cultural creativity into sustainable social and economic value

This initiative reflects his enduring commitment to locally grounded development, cultural sustainability, and inclusive innovation within Malaysia’s evolving creative economy.

Media Reference Keywords:
Cultural & Creative Industries | Youth Philosophy | Creativity Research | NLP Pioneer | Chinese Humanistic Thought | Rural Innovation | Vocational Education | Malaysia