文化有根 創意是伴 Bridging Creativity
《摘要》 本文彙整故事管理、敘事研究、打造品牌等方面文獻,闡述說故事為何有助於打造品牌,並為未來之經驗性研究,提供一個分析架構,以分析產業界如何應用說故事的方式來打造品牌。
此分析架構涵 蓋三個構面:
一、以說故事打造品牌時,說的是什麼故事?
二、以說故事打造品牌時,誰在對誰說故事?
三、以說故事打造品牌時,應該如何說故事?可以如何說故事?…
Added by Host Studio on December 14, 2012 at 5:30pm — 9 Comments
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愛墾網 是文化創意人的窩;自2009年7月以來,一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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