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Comment by Malacca 皇京港 on March 27, 2024 at 5:31pm

ELP: New Agenda for Nation Building

www.iconada.tv has published Kum Eng Tiong's photos and stories with two objectives:

1. To explore which scout experiences can be further developed for pioneering local social progress.

2. To investigate whether NGOs like Scouts and YMM (many of us used to have double memberships, which are both recognized by the Malaysian Youth Council) can serve as vehicles for promoting people's understanding of 3R topics to prevent unnecessary disputes.

This forms a solid foundation for cultural creative ELP (Enterprise Learning for Place, such as Selangor in general, and Klang in particular).

No action is needed at this juncture, but there's no harm in thinking about it and strategizing.

Everyone can play a role.

 (Photo Credit: Kum Eng Tiong)

Comment by Malacca 皇京港 on February 25, 2024 at 9:33am

產教融合：從「一頭熱」到多方共贏

正值暑期，但很多職業院校的師生沒有放假，而是走向了另一個「課堂」—企業。在企業的不同崗位上，學生們檢驗自己所學的知識，也學習新的知識和技能。

近年來，隨著產教融合全面深化，校企合作呈現出多樣化格局，校企協同育人的模式也不斷成熟。職業院校「雙師型」教師佔專業課教師比例超過50%，企業導師也為學生帶來新的資源。

但是，隨著時代發展，產業升級對人才培養提出了新的要求，產教融合還需進一步發力。

▲蘇州市職業大學校園裡，產教融合的字牌十分醒目。圖/羅芳菲

變「紙上談兵」為「身體力行」

一頭連著學校，一頭連著企業，職業教育是教育事業與經濟社會發展聯系最緊密的部分，肩負著培養多樣化人才、傳承技術技能、助推產業發展等職責。

但在發展過程中，職業教育與產業人才培養「兩張皮」，學校與企業合作「一頭熱，一頭冷」的窘況不時出現。學校教的在企業用不上，企業需要的學校不教，校企合作停留在口號上。

產教融合既是教育政策，也是產業政策。黨的十八大以來，關於產教融合的政策不斷完善。

2014年，國務院《關於加快發展現代職業教育的決定》提出「產教融合、特色辦學」。2017年，國務院辦公廳發布《關於深化產教融合的若干意見》，提出將產教融合貫穿人才開發全過程，形成政府、行業、企業、學校和社會協同推進的工作格局。此後，《建設產教融合型企業實施辦法（試行）》《職業學校校企合作促進辦法》等一系列政策的出台，持續推動產教融合發展。

根據教育部公布的數據，截至2021年底，全國組建了1500多個職業教育集團（聯盟），涵蓋了企業、學校、行業、科研機構在內的4.5萬余家成員單位，形成了資源共享、責任共擔、合作發展的辦學模式。世界500強企業中，有175家企業參與職業教育集團化辦學。職業學校與企業共建實習實訓基地2.49萬個，年均增幅達8.6%，現代學徒制試點覆蓋1000多個專業點，惠及10萬余名學生（學徒）。

「到企業實踐，變『紙上談兵』為『身體力行』，真是提升技能、開闊視野。我參與到企業的項目中，還為一線教學積累了教學案例，一舉兩得。」浙江工貿職業技術學院動漫專業教師潘晶晶告訴《民生周刊》記者，她的學生也都進入企業實習，在真實的生產環境裡得到鍛煉。他們是產教融合的參與者，也是受益者。

2021年，國家發改委、教育部等相關部門共同推進國家產教融合建設試點工作，確定了首批21個國家產教融合試點城市和63個國家產教融合型企業。經過兩年多建設，全國已培育5247家地方產教融合型企業，在高素質技能人才培養中發揮重要作用。

2021年新一輪國家職業教育專業目錄公布，保留專業624個，調整專業（含新增、更名、合並、撤銷、歸屬調整、拆分）872個，調整幅度近60%。全國職業學校共開設1349個專業和12余萬個專業點，適應經濟結構調整和產業變革。


（8.8.2023 人民日報社民生周刊）(下續)

Comment by Malacca 皇京港 on February 24, 2024 at 2:27pm

走向多方共贏

新修訂的職業教育法於2022年5月正式施行，新法多次提到「產教融合」，在深化校企合作、搭建產教融合路徑、構建多元辦學格局等方面提出明確要求，鼓勵企業參與舉辦職業教育。自此，產教融合從政策導向上升到法律規定，進入新的發展階段。

2022年12月，中共中央辦公廳、國務院辦公廳印發《關於深化現代職業教育體系建設改革的意見》，在系統總結十八大以來職業教育改革發展成就基礎上，提出新階段職業教育改革「一體、兩翼、五重點」的一系列重大舉措。

「一體」是教育部和有關省份共同探索省域現代職業教育建設新模式。

「兩翼」，一是聚焦區域，以產業園區為基礎，整合優質資源要素，推動各類主體深度參與職業學校辦學，打造兼具人才培養、科技創新和創新創業、促進產業經濟發展高質量的市域產教融合體。二是聚焦行業，企業牽頭，聯合學校、科研機構共同建設一批優勢互補、資源共享、聯合育人、協同創新、融合發展的行業產教融合共同體。

今年6月，《深化產教融合賦能提升行動實施方案（2023—2025年）》出台，明確提出再遴選30個左右國家產教融合試點城市，支持各地培育遴選一批省級產教融合試點城市，建立產教融合試點城市體系。

試點企業深化產教融合取得顯著成效的，按規定納入產教融合型企業認證目錄，並給予「金融+財政+土地+信用」的組合式激勵。同時，在試點城市及其所在省域內打造一批區域特色鮮明的產教融合型行業，打造一批市域產教融合聯合體、行業產教融合共同體等產教融合新型載體，推進職業教育與重大產業布局精准匹配、深度匹配，推動職業教育產教融合走深走實。

「這幾年，產教融合統籌和協調的力度越來越大，原來它只是職業教育的實現路徑，現在已經上升到國家制度層面，成為一項基本制度。」國家教育行政學院職業教育研究中心主任邢暉說。

7月25日，國家軌道交通裝備行業產教融合共同體成立。這是首個國家層面重大行業產教融合共同體，首批成員單位覆蓋22個省份，包括9所普通高校、34所職業院校、中國中車及其49家所屬制造類子公司，5個產業集聚地區教育行政部門作為支持單位參與。

教育部職業教育與成人教育司副司長林宇表示，產教融合共同體的發起是產教融合發展到一個新階段的新組織形態。其目標有兩個：一是校企合作培養企業產業需要的人，另一個是校企合作解決企業產業在發展過程當中所遇到的技術、工藝、產品等問題。

新時期的產教融合將形成多方共贏局面，企業與院校共享優質資源，實現企業技術升級和技術技能人才的創新培養。

▲湖州職業技術學院2023屆畢業生參加企業校園招聘會。圖/伊凡

迎接挑戰，不斷優化

雖然產教融合漸入佳境，但隨著我國產業升級和經濟結構調整不斷加快，企業對技術技能人才的要求更高，給職業教育帶來新的挑戰。

在邢暉看來，新修訂的職業教育法對產教融合提出了要求，但相關法律，如公司法、勞動法也需要進行相應調整，形成配套的法律體系，與新修訂的職業教育法相互銜接。

近年來，關於產教融合的政策密集出台，加速了產教融合的進程，但有些政策仍未落地。比如，企業作為辦學主體，還存在一些困難。很多企業有顧慮，不知道土地、稅收政策能否到位。「對於產教融合來說，不管通過什麼平台來推動，關鍵的問題是學校和企業的利益能不能保證、是不是契合。」邢暉說。

同時，邢暉強調，產教融合的目標一定要落到「育人」。但在實際中，很多企業對於「育人」並不重視，只是在「用人」。他們認為培養人才是學校的事，企業要的是收益。

「在產教融合過程中，培養人才是最重要的。校企合作要培養『適銷對路』的人才，讓學生適應生產崗位的需要。對此，政府、行業、企業、學校各方都有責任。」邢暉說。

一直以來，職業院校對科研並不重視，教師在科研方面的基礎也比較薄弱，制約了職業教育的發展。但企業對科技創新有需求，邢暉建議，職業院校加大科研力度，推進科技創新和技術開發。

「在不同發展階段，產教融合面臨的困難和挑戰都不一樣，但每越過一個困難，產教融合都會前進一步。」邢暉說，產教融合要不斷優化，形成合力，創新發展。

《民生周刊》全媒體記者：羅燕

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Comment by Malacca 皇京港 on February 22, 2024 at 7:06am

Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success?

South Korea owes a portion of its robust soft power to the careful cultivation and development of its creative industries, which brought about the worldwide phenomenon Korean Wave or Hallyu. Can ASEAN learn from South Korea’s creative industries to boost its own soft power?

BY FARLINA SAID, PUTERI NOR ARIANE YASMIN AND MUHAMMAD SINATRA

모든 게 궁금해 how’s your day [I’m curious about you, how’s your day]
Oh tell me (oh yeah oh yeah, ah yeh ah yeh)
뭐가 널 행복하게 하는지 [What makes you happy?]
Oh text me (oh yeah oh yeah, ah yeh ah yeh)

The simplicity of the above lyrics by the boyband BTS belies the extreme popularity that the group enjoys. The video clip of this song, entitled “Boy With Luv”, became the most watched video on YouTube within 24 hours upon release. The song also played heavily in Malaysia’s airwaves and inspired a series of advertisements in Bahasa Indonesia, starring the K-pop idols themselves. BTS recorded over US$500 million in revenue last year, while its members became millionaires after the group’s parent company entered into an initial public offering (IPO) in September 2020. Their secret weapon: a massive ecosystem of loyal fans who not only generate revenue from the purchase of music, concert tickets and merchandise, but also render services to promote the band’s image and a wide array of products.

（Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success? by Farlina Said, Puteri Nor Ariane Yasmin and Muhammad Sinatra；they are Analysts in Foreign Policy and Security Studies (FPSS), ISIS Malaysia，Source: https://www.isis.org.my ）

Comment by Malacca 皇京港 on February 21, 2024 at 7:29am

As part of the larger Korean Wave or Hallyu scene, BTS and other such phenomena as Crash Landing on You, Parasite and Pengsoo have generated great following in many parts of the world, including Southeast Asia.

The impact of Hallyu extends beyond the creative industry. The total of Hallyu-related exports amassed to US$12.3 billion in 2019, involving sales of such consumer goods as tour programmes, cosmetics and groceries. In the same year, tourists seeking K-pop or the Hallyu experience accounted for 23.3% of tourists visiting South Korea.

These prove that Hallyu carries more than just entertainment value. It is a testament of South Korea’s soft power, economic might and confidence to engage the rest of the world.

Acknowledging the size and success of South Korea’s creative industry, can the Association of Southeast Asian Nations (ASEAN) as an organisation learn from the former in projecting soft power?

To answer this question, we need to understand that South Korea’s ability to consolidate the creative industry and national identity is not accidental, but by design of the national government.

The creative industry was consistently a feature in the policies of multiple administrations. First and foremost, it grew on the back of globalisation under the framework set by Kim Young-sam. The 1994 Presidential Advisory Board on Science and Technology then focused on the impact of the total revenue made by the film Jurassic Park, which was equivalent to 1.5 million Hyundai cars at the time. This spurred the interest to promote the creative industry.

However, it would be Kim Dae-jung’s pursuit of the self-proclaimed “President of Culture” title that actually set policy objectives in motion. This was further enhanced by the Lee Myung-bak administration’s “Global Korea” campaign on cultural diplomacy, which aimed to promote South Korea’s national brand abroad. The creative industry has since served as the basis of maintaining a strong national identity, tying cultural exports to economic gains and soft power projections.

This formula appears to be resilient, as the COVID-19 pandemic seems to enhance demand for South Korean content. One projection even estimates a 3.3% increase in export volume by the end of 2020 – if true, the pandemic’s effects appear to be bearable. Nevertheless, the resilience of the creative industry has been evident over the past 13 years, with creative goods recording 7% of growth in the midst of a downturn in global trade.

Comment by Malacca 皇京港 on February 20, 2024 at 8:12am

The significance of South Korea’s success lies in the amalgamation of national identity and entrepreneurship. The Korean creative industry covers a wide range of sectors, including games, animation, broadcasting and others, aside from just music and movies. In each of these, the promotion of national identity, whether it is traditions, values, language or culture, is inherent in all content.

For instance, SuperM has released songs in English that also contain Korean words. Moreover, K-drama episodes regularly project an image of a developed, modern, traditional yet technologically advanced South Korea. Additionally, the games industry was promoted from a desire to develop Korea as a high-tech knowledge-based nation.

Creative industries have also proliferated in ASEAN Member States (AMS). The Philippines, Indonesia and Thailand, for example, have established frameworks or agencies aimed at promoting their national creative industry, drawing from a number of such cultural products as food, services and music, among others.

The question, then, is whether there is a foundation for an ASEAN attempt at replicating the South Korean model of creative industries to promote a region-wide identity and support the industries of each AMS.

Three challenges immediately arise.

One, South Korea’s approach builds on a nation-identifying and nation-building strategy that is aimed at both a domestic and international audience. This may not be convenient for ASEAN, which comprise 10 multicultural countries. Such a strategy is easier to achieve in a more homogenous environment such as South Korea.

Furthermore, AMS have also traditionally been nationalistic and the issue of culture often struck sensitive nerves, resulting in tension among them. With the countries potentially becoming more inward-looking and protectionist during and after the pandemic, AMS might have reservations towards opening up their creative industries with each other.

Two, there are different market types and sizes in ASEAN, which then impact the various levels of development of creative industries in the region. Will a single strategy to boost ASEAN’s creative economy suffice if all AMS have diverse markets and are experiencing various levels of development?

Therefore, despite there being elements of the South Korean strategy that could assist ASEAN in projecting a region-wide identity and soft power better, whose identity and soft power will it be? Will an ASEAN strategy project soft power according to each individual member state, or will it project a cohesive, regional ASEAN soft power?

There are ways for ASEAN to navigate around these challenges.

It is not necessary for ASEAN to decide between homogeneity or multiculturalism. A balance can be struck between the two. On the one hand, the bloc could use a common language as a unifying factor, particularly for gaming and broadcasting products. Given multiple ASEAN languages and the lack of a language policy in the region, English is a natural choice.

On the other hand, the strategy for an ASEAN creative industry could also celebrate its multiculturalism. Instead of it being a limitation, ASEAN’s diversity could be seen as an asset that can be used to mobilise multi-dimensional cultural content across its multiple audiences. Technology and digitalisation can also support this. For example, the format of the singing competition Asia Bagus could be revived in the digital space during this pandemic, showcasing talents from multiple AMS to anyone plugged to the Internet.

Comment by Malacca 皇京港 on February 19, 2024 at 5:38pm

Moreover, establishing a digital single market in ASEAN could also work in favour of the creative industries. The framework adopted by the European Union in 2015 allows creators to produce, distribute and be recompensed for their content while also resolving arising intellectual property rights issues. ASEAN should consider this option if creative industries were to flourish here.

Like everything else in ASEAN, perhaps it is easier to focus on available low-hanging fruits in this context. Several specific lessons from South Korea’s creative industries should be considered, especially with the pandemic in the backdrop.

First, the South Korean example shows that creative industries are resilient in times of crisis, as evidenced by acts or performers moving their concerts online or games providing an escapism outlet.

There is an opportunity to be harnessed as the “new normal” setting pushes many human activities to the digital space. With 400 million Internet users in the region, the digitalisation of industries has become a new source of economic growth in the ASEAN region, for example, telecommuting, telemedicine and e-commerce among others.

Officials responsible for the Culture and Arts sector under the ASEAN Socio-Cultural Community (ASCC) must wrest this momentum to push AMS’ creative industries further to the digital space, not only in the interest of promoting content, but also to ensure the economic survival of performers, producers and other industry players during this harsh climate.

Second, South Korea understands the potential of youths, with creative industries constantly producing contents targeting them.

AMS seem to also understand this as evidenced by developments to include youths in creative industries. In Malaysia, for example, millennials appear to be driving the boom for the eSports industry – at the helm of which was a millennial then-Minister of Youth and Sports who fought for budget allocation to this industry.

The pandemic should be a wake-up call to further consider the potential of ASEAN youths in creative industries. There are nearly 220 million youths in ASEAN and a recent survey by the World Economic Forum found that they are resilient individuals who are able to adapt to the post-pandemic world.

Furthermore, 87% of youths recorded an increase in the usage of digital tools during the pandemic. Linked to the previous point, it seems that moving towards digitalisation is a safe bet for creative industries, considering the available talent and pool of demand that the youths can provide.

The fanfare that Southeast Asians threw when Parasite won the Oscar this year was a clear testament of the potent soft power that South Korea has. Despite it being the sole achievement of South Korea’s creative industry, the people of this region also shared the shock, excitement and incredulity from this momentous achievement. Although it might be difficult for ASEAN to fully replicate the South Korean model of combining national identity and entrepreneurship, there are other lessons that ASEAN could learn to promote its creative industries. The Parasite dream might be distant, but a fellow Asian country demonstrates that it is not impossible.

（Hallyu and the Creative Industry – Can ASEAN Replicate South Korea’s Success? by Farlina Said, Puteri Nor Ariane Yasmin and Muhammad Sinatra；they are Analysts in Foreign Policy and Security Studies (FPSS), ISIS Malaysia，Source: https://www.isis.org.my）

Comment by Malacca 皇京港 on February 12, 2024 at 10:20am

Creativity is more than an abstract concept. It's a fundamental tool for success in marketing, design, and problem-solving.

In marketing, creativity can differentiate a brand, making it stand out in a sea of competitors. It's the magic ingredient that turns ordinary campaigns into viral sensations, capturing the public's attention and leaving a lasting impression.

In design, creativity breathes life into ideas, transforming abstract concepts into tangible realities. It empowers designers to innovate, pushing beyond the boundaries of the known and exploring new horizons.

Whether it's a logo that captures the essence of a brand, a product design that revolutionizes an industry, or a user interface that makes software a joy to use, creativity is at the heart of it all.

Creativity also plays a pivotal role in problem-solving. It encourages us to look beyond conventional solutions and consider new approaches. It's about connecting the dots in unexpected ways, leading to effective and novel solutions.

Creativity quotes

Before you check out these inspiring quotes on creativity and read our thoughts on each quote, remember to take a moment to consider what each quote means to you.

What would you have to say about creativity? And what is your unique interpretation of each quote?

Remember, the number one secret of creativity is originality (in our humble opinion), so it’s important to stay conscious of your own creative ideas when diving into the ideas of others.

1. "Creativity is seeing what others see and thinking what no one else ever thought." – Albert Einstein

This is one of Albert Einstein's musings on originality.

Originality is a topic of great discussion in the creative world, with many artists claiming that there is no such thing. Mark Twain once said, “There's no such thing as an original idea.”

But Einstein argues that each person has a unique perspective that lends itself to originality.

Being creative is about presenting a piece of art, a design, an idea, or an innovation in a way that is filtered through your own unique perspective, talent, and skills. Perhaps that’s what Einstein meant by this.
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2. “Art is the elimination of the unnecessary.” – Pablo Picasso

Pablo Picasso had so much wisdom to share on creativity.

He also said that “art is chaos taking shape.” There seems to be a common idea between these inspiring creativity quotes: creativity is an evolutionary process of refinement.

A creative project, whether an illustration or a logo, a sculpture, a fashion item, or a user interface—whatever form it takes, the finished product was shaped by countless influencing factors. These include culture, colors, a brief, fonts, styles, emotions, politics, etc.

A creative carefully chooses what to include and exclude. It results in something beautiful that somehow makes sense amongst the chaos of the endless influencing factors around us at any time.

But it doesn't happen overnight. It takes courageous patience and an unrelenting drive to challenge the status quo, coming up with innovative ideas and refining them until they work.

Don't worry about asking the wrong questions—or perhaps giving the wrong answers. Putting brilliant ideas into action to see what happens is one of the best sources of creativity, because it helps you find the parts you need to improve.

Comment by Malacca 皇京港 on February 10, 2024 at 8:28am

3. "You use a glass mirror to see your face. You use works of art to see your soul." – George Bernard Shaw

This phrase is one of the many aphorisms by George Bernard Shaw (1856–1950), a famous Irish playwright, critic, and polemicist. His work is characterized by satire and insightful commentary on societal issues.
Shaw uses the illustration of a mirror to show how art is a reflection of one's inner world.

Every human has a unique perspective of the world. Everyone can create something original. Just like every person has a unique reflection in the mirror, all our creative expressions can be unique, too.

To any creative type seeking authenticity and originality in their style, the more you connect with your inner world, the more you will support originality in your art instead of continuously looking outside for inspiration.


4. “A creative life is an amplified life. It's a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life” – Elizabeth Gilbert

The wonderful Elizabeth Gilbert has exploded as a thought leader on “the creative life” since her book Big Magic (2016) became a bestseller. Her Ted Talks have also reached millions of people.

This quote reminds us that creativity blossoms when your lifestyle supports it. You have to be inspired, connect with interesting people, learn new things, and see new people consistently.

You can keep expanding your way of thinking with art and culture, and satisfy your curiosity with travel and education. You can stay inspired by surrounding yourself with beautiful design, fashion, and food.
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You must experience interesting things to know how to create anything interesting.


5. “Don’t wait for inspiration. It comes while working." – Henri Matisse

Matisse was quite the fountain of wisdom regarding insights into creativity.

This quote is an important reminder that you won’t always have an endless supply of inspiration. Even when you’re not feeling it, make things anyway. It doesn't mean that you have an uncreative mind—it just means that you must make a habit of creating things even when you don't feel inspired.

Matisse suggests that once you start working, you'll unlock your creativity, and inspiration will start flowing. It'll be fueled as you continue working.


6. “The worst enemy to creativity is self-doubt.” – Sylvia Plath

Creatives can often relate to having feelings of self-doubt.

A creative mind is riddled with self-doubt. It's this questioning nature that produces creativity. And we argue that it doesn’t need to be your enemy.

Self-doubt is normal—even the greatest leaders and artists experience it. The key to success is holding the tension of opposites and put yourself out there anyway.

Acknowledge that you're feeling self-doubt, and carry on creating.


Remember, creativity is a chaotic process.

Comment by Malacca 皇京港 on February 8, 2024 at 6:04pm

7. “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” – Mary Lou Cook

The creative process is messy, no doubt.

Mary Lou Cook reminds us that to be creative, we have to get messy, explore, and go against the grain. The most notable part of this quote is “making mistakes” and “having fun.”
Don't take things too seriously, and allow the spirit of fun. This approach will unlock your infinite capacity for creativity and foster an innovation mindset.

8. “It's no good being too easily swayed by people's opinions. You have to believe in yourself.” – Donatella Versace

Madame Versace knows what she’s talking about.

Perhaps the chief enemy of creativity, even more so than self-doubt, is seeking others' approval. You’re never going to win everybody over.

The most successful people in any creative endeavor trust themselves and believe in their work so much that they don’t need anyone's approval or permission.

Staying laser-focused on your creative work will help you turn viable ideas into innovations.

9. “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward De Bono

Creativity isn't taken seriously enough in "serious" contexts like business and government.

But there's evidence that this is changing. If you look at business hubs like Silicon Valley, you’ll see how creativity and play are valued as an essential part of technological advancement. Larger corporate institutions in low-risk, horizontal industries also look to the Valley for inspiration and innovative practices.

The field of creativity is being studied as a type of learning process, and creative principles are being applied in business, education, policy-making, and beyond.

In business, you need to find ways to foster a culture of innovation in your team. This can be done by providing opportunities for creative collaboration between individuals and cross-departmental teams. Listening to your customers and taking calculated risks will also provide innovation opportunities.

A successful innovation strategy will lead to business progress and team growth.

10. "Begin by learning to draw and paint like the old masters. After that, you can do as you like; everyone will respect you." – Salvador Dalí

Reaching the level of the "old masters" may take a lifetime of dedication—and you might want to spend your lifetime focusing on other things, too.

But that doesn't make you any less creative.

There are many styles to experiment with. If you’re a designer or illustrator, you need to focus on honing your skills and experimenting with new mediums.

With practice, you'll be able to accurately capture what’s in your imagination.

Salvador Dalí captured such incredibly imaginative imagery because he had incredible skills that afforded him this ability.

We also think that maybe Dalí meant you have to earn respect as a creative by studying the established rules and principles of art. Then, you have the privilege of breaking them.

Pablo Picasso had similar ideas evident in his quote, “Learn the rules like a pro so you can break them like an artist.”

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