Two years ago, a YouTube member named MadV—who silently performs magic tricks while wearing a Guy Fawkes mask—put up a short, cryptic video. He held his hand up to the camera, showing what he'd written on his palm: "One World." Then he urged viewers to respond.
The video was just 41 seconds long, but it caught people's imagination. Within a few days, hundreds of YouTube users had posted videos—sh…