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Blog Post: Evocative Objects：Things We Think With

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Added by 陳老頭 at 1:54pm on June 6, 2020

Comment on: Photo '玩得哥和妹1.5: 文創人邊做生意邊敘事': quite appropriate, and interesting too, especially when considering the underlying intent behind both. Vocative Texts and Evocative Objects Vocative Texts: In Peter Newmark's framework, vocative texts are designed to engage the reader directly, encouraging action or a specific response. These texts are inherently interactive, focusing on communication that elicits a particular reaction from the audience. Evocative Objects: In the cultural creative industry, evocative objects are designed to provoke emotion, memory, or thought. These objects—whether they are artworks, products, designs, or experiences—aim to resonate with the audience on a deeper level, often inviting personal reflection or emotional engagement. Metaphorical Connection Eliciting a Response: Both vocative texts and evocative objects share the goal of eliciting a response from their audience. While vocative texts aim for a more direct and actionable response (e.g., buying a product, following an instruction), evocative objects often aim for a more emotional or intellectual response (e.g., feeling nostalgia, sparking curiosity). Engagement with the Audience: Just as vocative texts are crafted with the audience's reaction in mind, evocative objects are designed to connect with the audience, drawing them in and engaging them on multiple levels. Cultural Relevance: Both concepts rely heavily on cultural context. Vocative texts may need to be adapted to different cultures to maintain their persuasive power, while evocative objects often draw on cultural symbols, references, and aesthetics to create meaning and resonance. Appropriateness of the Metaphor Using the concept of vocativity as a metaphor for evocative objects is appropriate in the sense that both involve an intentionality in design and communication aimed at provoking some form of interaction or engagement. The metaphor highlights the shared emphasis on audience interaction, whether the goal is to prompt a physical action, like with vocative texts, or to evoke an emotional or cognitive response, as with evocative objects. In summary, the metaphor works well to illustrate how both vocative texts and evocative objects are crafted with the audience in mind, designed to provoke a specific reaction, albeit in different ways. This connection underscores the importance of understanding the audience and the context in both communication and creative practices.…; Added by 冬菜一斤 at 12:49pm on September 27, 2024

Comment on: Photo '新加坡大世界': quite appropriate, and interesting too, especially when considering the underlying intent behind both. Vocative Texts and Evocative Objects Vocative Texts: In Peter Newmark's framework, vocative texts are designed to engage the reader directly, encouraging action or a specific response. These texts are inherently interactive, focusing on communication that elicits a particular reaction from the audience. Evocative Objects: In the cultural creative industry, evocative objects are designed to provoke emotion, memory, or thought. These objects—whether they are artworks, products, designs, or experiences—aim to resonate with the audience on a deeper level, often inviting personal reflection or emotional engagement. Metaphorical Connection Eliciting a Response: Both vocative texts and evocative objects share the goal of eliciting a response from their audience. While vocative texts aim for a more direct and actionable response (e.g., buying a product, following an instruction), evocative objects often aim for a more emotional or intellectual response (e.g., feeling nostalgia, sparking curiosity). Engagement with the Audience: Just as vocative texts are crafted with the audience's reaction in mind, evocative objects are designed to connect with the audience, drawing them in and engaging them on multiple levels. Cultural Relevance: Both concepts rely heavily on cultural context. Vocative texts may need to be adapted to different cultures to maintain their persuasive power, while evocative objects often draw on cultural symbols, references, and aesthetics to create meaning and resonance. Appropriateness of the Metaphor Using the concept of vocativity as a metaphor for evocative objects is appropriate in the sense that both involve an intentionality in design and communication aimed at provoking some form of interaction or engagement. The metaphor highlights the shared emphasis on audience interaction, whether the goal is to prompt a physical action, like with vocative texts, or to evoke an emotional or cognitive response, as with evocative objects. In summary, the metaphor works well to illustrate how both vocative texts and evocative objects are crafted with the audience in mind, designed to provoke a specific reaction, albeit in different ways. This connection underscores the importance of understanding the audience and the context in both communication and creative practices.…; Added by 創客有多熱 at 12:52pm on September 27, 2024

Comment on: Photo '尊重自己：创意人心理学': omenology. Here’s a breakdown of their differences: Vocative Object （呼唤型物項） Definition: A "vocative object" refers to something that directly addresses or calls upon the subject, often implying an intentional or direct engagement. The term "vocative" comes from the Latin vocare, meaning "to call." In literary or cognitive terms, it represents objects that summon attention or dialogue with the observer, almost as if they possess a voice or agency. Function: Vocative objects engage in a sort of conversation with the subject; they compel a response. They are often imbued with a sense of urgency or immediacy, demanding recognition or interaction. Examples Letters in ancient poetry that seem to directly address the reader or another character, serving as active agents in communication. Religious icons or artifacts that "call" to the faithful, not just as symbols but as entities asking for interaction. A mirror reflecting one's image, metaphorically "speaking" back to the observer. 2. Evocative Object （引發情感的念物、情動物、喚起性物件、回味無窮的物體、觸動心靈的造物、引發共鳴的物品） Definition: An "evocative object" is something that elicits feelings, memories, or associations within the subject. The term "evocative" comes from the Latin evocare, meaning "to call forth." These objects don't directly engage the subject but rather provoke an inner response, often emotional or imaginative. Function: Evocative objects trigger a deeper, often subconscious, response that may include nostalgia, inspiration, or a sense of wonder. They don’t "speak" to the observer but rather act as catalysts for personal or collective memory and emotion. Examples A childhood toy that brings back memories of early years. A photograph that evokes a specific time, place, or emotional state. Natural objects like seashells or stones that stir a sense of place or personal reflection. Key Differences Engagement vs. Provocation Vocative objects actively engage or call out to the observer, establishing a direct connection. Evocative objects provoke internal responses without direct engagement, often relying on the observer's personal context or experiences. Agency Vocative objects possess an agency that suggests they are "speaking" or interacting with the observer. Evocative objects have no such agency; they do not "speak" but instead "suggest" or "trigger" responses. Nature of Response Vocative objects elicit a communicative or dialogical response. Evocative objects elicit an emotional, imaginative, or reflective response. These distinctions highlight how objects can influence human perception and interaction differently, either through direct engagement or by quietly stirring inner worlds.…; Added by Rajang 左岸 at 8:34pm on September 26, 2024

Comment on: Photo 'Lois Greenfield: 40 Years of Dancing 5': omenology. Here’s a breakdown of their differences: Vocative Object （呼唤型物項） Definition: A "vocative object" refers to something that directly addresses or calls upon the subject, often implying an intentional or direct engagement. The term "vocative" comes from the Latin vocare, meaning "to call." In literary or cognitive terms, it represents objects that summon attention or dialogue with the observer, almost as if they possess a voice or agency. Function: Vocative objects engage in a sort of conversation with the subject; they compel a response. They are often imbued with a sense of urgency or immediacy, demanding recognition or interaction. Examples Letters in ancient poetry that seem to directly address the reader or another character, serving as active agents in communication. Religious icons or artifacts that "call" to the faithful, not just as symbols but as entities asking for interaction. A mirror reflecting one's image, metaphorically "speaking" back to the observer. 2. Evocative Object （引發情感的念物、情動物、喚起性物件、回味無窮的物體、觸動心靈的造物、引發共鳴的物品） Definition: An "evocative object" is something that elicits feelings, memories, or associations within the subject. The term "evocative" comes from the Latin evocare, meaning "to call forth." These objects don't directly engage the subject but rather provoke an inner response, often emotional or imaginative. Function: Evocative objects trigger a deeper, often subconscious, response that may include nostalgia, inspiration, or a sense of wonder. They don’t "speak" to the observer but rather act as catalysts for personal or collective memory and emotion. Examples A childhood toy that brings back memories of early years. A photograph that evokes a specific time, place, or emotional state. Natural objects like seashells or stones that stir a sense of place or personal reflection. Key Differences Engagement vs. Provocation Vocative objects actively engage or call out to the observer, establishing a direct connection. Evocative objects provoke internal responses without direct engagement, often relying on the observer's personal context or experiences. Agency Vocative objects possess an agency that suggests they are "speaking" or interacting with the observer. Evocative objects have no such agency; they do not "speak" but instead "suggest" or "trigger" responses. Nature of Response Vocative objects elicit a communicative or dialogical response. Evocative objects elicit an emotional, imaginative, or reflective response. These distinctions highlight how objects can influence human perception and interaction differently, either through direct engagement or by quietly stirring inner worlds.…; Added by 家在這裡 at 8:35pm on September 26, 2024

Comment on: Photo 'Steve McCurry: 最後一卷 Kodachrome 01': acts as a catalyst, bringing forth feelings, images, or ideas from the observer’s past experiences or imagination. Function: Evocative objects stimulate a response that is often personal and interpretative, rooted in memory or association. They don't directly alter mood or emotional states but rather provoke an inner journey, evoking what is already within the observer. ExamplesA faded photograph that brings back memories of a past event or person.A seashell that evokes memories of a beach vacation.A familiar scent that recalls a specific time or place, such as the smell of freshly baked cookies evoking childhood. Key DifferencesMode of EngagementAffective Objects engage the observer by actively influencing or altering their emotional state in the present moment.Evocative Objects engage by stimulating a reflective or associative process, calling forth something from within the observer. Nature of ResponseAffective Objects elicit direct emotional or mood responses, often visceral or immediate.Evocative Objects elicit responses that are interpretative, imaginative, or memorybased, often requiring some degree of personal reflection or connection. Emotional ImpactAffective Objects impact the observer’s current emotional state, influencing how they feel in the moment.Evocative Objects often bring forward past emotions or thoughts, serving as a bridge between the present and the remembered or imagined. Sensory vs. Cognitive EngagementAffective Objects often engage sensory and emotional channels more directly, such as sight, sound, or touch influencing mood.Evocative Objects typically engage cognitive and interpretative channels, prompting an internal narrative or emotional memory. In essence, while both affective and evocative objects interact deeply with human emotions, affective objects do so by directly influencing and shaping current affective states, whereas evocative objects serve as prompts that draw out emotions, memories, and associations from within the observer.…; Added by 鮮拿哥 at 8:55pm on September 26, 2024

Comment on: Photo '陳明發（亦筆）的詩 1977 〈傘〉（4）': cts as a catalyst, bringing forth feelings, images, or ideas from the observer’s past experiences or imagination. Function: Evocative objects stimulate a response that is often personal and interpretative, rooted in memory or association. They don't directly alter mood or emotional states but rather provoke an inner journey, evoking what is already within the observer. Examples A faded photograph that brings back memories of a past event or person. A seashell that evokes memories of a beach vacation. A familiar scent that recalls a specific time or place, such as the smell of freshly baked cookies evoking childhood. Key Differences Mode of Engagement Affective Objects engage the observer by actively influencing or altering their emotional state in the present moment. Evocative Objects engage by stimulating a reflective or associative process, calling forth something from within the observer. Nature of Response Affective Objects elicit direct emotional or mood responses, often visceral or immediate. Evocative Objects elicit responses that are interpretative, imaginative, or memorybased, often requiring some degree of personal reflection or connection. Emotional Impact Affective Objects impact the observer’s current emotional state, influencing how they feel in the moment. Evocative Objects often bring forward past emotions or thoughts, serving as a bridge between the present and the remembered or imagined. Sensory vs. Cognitive Engagement Affective Objects often engage sensory and emotional channels more directly, such as sight, sound, or touch influencing mood. Evocative Objects typically engage cognitive and interpretative channels, prompting an internal narrative or emotional memory. In essence, while both affective and evocative objects interact deeply with human emotions, affective objects do so by directly influencing and shaping current affective states, whereas evocative objects serve as prompts that draw out emotions, memories, and associations from within the observer.…; Added by 超人偶爾飛 at 9:00pm on September 26, 2024

Comment on: Photo '愛墾慕課·絲路篇': s aligns closely with Newmark's concept of vocative texts, where the primary goal is to elicit a reaction from the reader. Vocative texts can be seen as emphasizing the conative function of language, using persuasive or directive language to achieve their purpose. Evocative Objects and the Poetic Function Evocative objects in the cultural-creative industry often engage the poetic function of communication. This function emphasizes the form, aesthetics, and emotional resonance of the message. Just as Jakobson's poetic function highlights the literariness or artistic quality of a text, evocative objects focus on the sensory, emotional, and symbolic impact, crafting experiences that resonate with their audience on a deeper level. Integration of Functions and Literariness Jakobson's notion of literariness involves the use of language in a way that draws attention to its form and aesthetic qualities. This concept can extend to the culturalcreative industry, where the form and design of evocative objects serve to evoke particular emotions or thoughts, akin to how literary texts evoke deeper meanings and interpretations. The integration of vocative texts and evocative objects can be understood through the interplay of different functions within Jakobson's model. While vocative texts may primarily engage the conative function, they also utilize the poetic function to make the message compelling and persuasive. Similarly, evocative objects, while primarily poetic, may also have conative elements if they are designed to provoke specific actions or responses from the audience. Summary of the Connection Jakobson's Communication Model: Provides a framework for understanding how different aspects of communication (conative, poetic, etc.) work together to create meaning and provoke responses. Vocative Texts: Align with the conative function, focusing on action and response. Evocative Objects: Align with the poetic function, focusing on form, aesthetics, and emotional impact. By integrating these concepts, we see how different fields—translation studies, cultural creative industries, and linguistic theory—converge in their concern with the effectiveness and impact of communication. Jakobson's theory helps to explain how these different forms of communication operate on multiple levels to engage, persuade, and resonate with audiences, whether through words, objects, or experiences. Marrying the concepts of vocative texts, evocative objects, Roman Jakobson's communication theory, and Giambattista Vico's "Poetic Wisdom" involves weaving together their shared emphasis on the role of imagination, metaphor, and the creative process in human communication and understanding.…; Added by 絲經庫 at 1:49pm on September 27, 2024

Comment on: Photo '亦筆的詩（2）': s aligns closely with Newmark's concept of vocative texts, where the primary goal is to elicit a reaction from the reader. Vocative texts can be seen as emphasizing the conative function of language, using persuasive or directive language to achieve their purpose. Evocative Objects and the Poetic Function Evocative objects in the cultural-creative industry often engage the poetic function of communication. This function emphasizes the form, aesthetics, and emotional resonance of the message. Just as Jakobson's poetic function highlights the literariness or artistic quality of a text, evocative objects focus on the sensory, emotional, and symbolic impact, crafting experiences that resonate with their audience on a deeper level. Integration of Functions and Literariness Jakobson's notion of literariness involves the use of language in a way that draws attention to its form and aesthetic qualities. This concept can extend to the culturalcreative industry, where the form and design of evocative objects serve to evoke particular emotions or thoughts, akin to how literary texts evoke deeper meanings and interpretations. The integration of vocative texts and evocative objects can be understood through the interplay of different functions within Jakobson's model. While vocative texts may primarily engage the conative function, they also utilize the poetic function to make the message compelling and persuasive. Similarly, evocative objects, while primarily poetic, may also have conative elements if they are designed to provoke specific actions or responses from the audience. Summary of the Connection Jakobson's Communication Model: Provides a framework for understanding how different aspects of communication (conative, poetic, etc.) work together to create meaning and provoke responses. Vocative Texts: Align with the conative function, focusing on action and response. Evocative Objects: Align with the poetic function, focusing on form, aesthetics, and emotional impact. By integrating these concepts, we see how different fields—translation studies, cultural creative industries, and linguistic theory—converge in their concern with the effectiveness and impact of communication. Jakobson's theory helps to explain how these different forms of communication operate on multiple levels to engage, persuade, and resonate with audiences, whether through words, objects, or experiences. Marrying the concepts of vocative texts, evocative objects, Roman Jakobson's communication theory, and Giambattista Vico's "Poetic Wisdom" involves weaving together their shared emphasis on the role of imagination, metaphor, and the creative process in human communication and understanding. …; Added by 超人偶爾飛 at 1:51pm on September 27, 2024

Comment on: Photo 'La lecture by René Beaulieu': gn: Objects as Symbols with Purpose In museums, "Evocative Objects" are items that carry significant meaning and evoke strong emotional responses or reflections about a particular time, culture, or personal experience. These objects can be seen as having a metaphorical "calling" in the sense that they are meant to communicate or resonate with visitors on a deep level. Their "calling" is to bridge the past with the present, facilitate understanding, and inspire reflection. Objects Aligning with Curatorial Goals Museums often select objects based on how well they align with the educational and interpretive goals of an exhibit. In this context, an object's "calling" is to fit into the narrative or theme of the exhibit, enhancing the overall message and contributing to the visitor's learning experience. The object is chosen because it serves a specific purpose within the larger context of the exhibit. Emotional and Historical Impact Certain objects in museums are chosen for their ability to evoke powerful emotions or memories. For example, personal artifacts from historical events or famous individuals might be selected for their emotional resonance and ability to connect with visitors on a personal level. These objects "call" to visitors, prompting reflection on historical events or personal connections to the past. Objects as Catalysts for Engagement Evocative objects can also act as catalysts for visitor engagement, encouraging deeper exploration and interaction with the exhibit. Their "calling" in this sense is to stimulate curiosity, dialogue, and learning among museumgoers, making the exhibit more engaging and impactful.…; Added by luova ajatus at 9:25pm on September 26, 2024