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Rajang 左岸's Blog – December 2014 Archive (2)
黃建榮‧全媒體時代
先說“全媒體”這個概念，簡單來說，全媒體還沒有固定的經營模式，但可以說是一家媒體公司或新聞機構綜合運用了報紙、電視、廣播、網絡等多种媒體方式，進行的一种新的傳播模式，針對讀者或受眾個性化的需求，同時在一個平台或多個平台上，經過文字、圖像、視頻影像去理解新聞事件。
隨著智慧型手機和平板電腦普及，我們進入“小屏幕”和“多屏幕”時代，汲取資訊是隨時隨地，社交媒體平台改變人們聯繫的方式，消費習慣也從實體店面，轉向網絡購物。因此，人們現在是“一機在手”，通過遊覽網站，閱讀電子報，能知天下事；不出門，也能在透過网絡、手機應用程序，進行購物、完成交易的年代。
或許，這個時候斷言我們已全面進入“全媒體”時代，還言之過早，因為從歷史進程來看，一樣產品從生產、面市到是否普及化，轉變過程得視一個社會各階層的經濟能力和消費模式。…
Added by Rajang 左岸 on December 27, 2014 at 11:00pm — No Comments
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