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Kreativnaya ideya's Blog – January 2014 Archive (2)
霧裏看花15年：一位餐飲人的O2O營銷大反思
從大眾點評網到團購，再到會員卡、儲值卡營銷，餐飲人王家和成了一位互聯網潮人。他經歷了許多創業的那些慘痛的經驗與經歷，一路摸爬滾打, 感受經驗都頗多，以下是他十五年的達反思以下是餐飲人王家和的口述：
我是一個餐飲人，在餐飲行業摸爬滾打已15年有余，從服務員，店長，運營，策劃，營銷，直到自己創業，目前也算小有成就。印象最深刻的是互聯網圈，感覺紛紛擾擾，很容易讓人霧裏看花。下面我把自己這些年的經驗分享給大家。
有限的營銷：優惠券的天花板
我正式接觸互聯網大約在2006年。那個時候，大眾點評出現了優惠券業務，這也許就是最初期的餐飲互聯網營銷。…
Added by Kreativnaya ideya on January 22, 2014 at 4:45pm — No Comments
自媒體 (We Media)
什麼是自媒體
自媒體是指私人化、平民化、普泛化、自主化的傳播者，以現代化、電子化的手段，向不特定的大多數或者特定的單個人傳遞規範性及非規範性信息的新媒體的總稱，也叫“個人媒體”。包括BBS(電子佈告欄系統)，Blog(博客)，Podcasting(播客)，GroupMessage(手機群發)等。
美國新聞學會的媒體中心於2003年7月出版了由謝因波曼與克裡斯威理斯兩位聯合提出的“We Media(自媒體)”研究報告，裡面對“We Media(自媒體)”下了一個十分嚴謹的定義：“We Media是普通大眾經由數字科技強化、與全球知識體系相連之後，一種開始理解普通大眾如何提供與分享他們本身的事實、他們本身的新聞的途徑。”…
Added by Kreativnaya ideya on January 16, 2014 at 5:19pm — No Comments
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愛墾網 是文化創意人的窩;自2009年7月以來，一直在挺文化創意人和他們的創作、珍藏。As home to the cultural creative community, iconada.tv supports creators since July, 2009.
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